Employer Branding Podcast

Spotify is a worldwide leader in music and audio entertainment, depending on a diverse team of creatives, engineers, data scientists, and more. Learn how they lead with their values to attract top international talent. Jordan Deane is Social Media & Digital Storytelling Specialist, Employer Branding, at Spotify. Jordan Deane on LinkedIn: https://www.linkedin.com/in/jordandeane/ Jobs at Spotify: https://spotifyjobs.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Big changes in the automotive technology space have inspired a renewed focus on attracting tech talent and workplace diversity for this company’s employer brand leadership. Joanna Babiarz is Global Employer Branding Director at Aptiv. Joanna Babiarz on LinkedIn: https://www.linkedin.com/in/joannabucior Jobs at Aptiv: https://jobs.aptiv.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Successful employer brand activation is all about thinking globally for this 352 year-old, progress-driven science and technology company. Chris Dinwiddy is Global Head of Employer Branding and Social Media Recruitment at Merck Group. *Note: This podcast was recorded prior to March 4, 2021 when Merck announced their Performance Materials business would be called Electronics. Chris Dinwiddy on LinkedIn: https://www.linkedin.com/in/chris-dinwiddy-7220711 Merck Group online: https://www.merckgroup.com (US) https://www.emdgroup.com Merck Group on LinkedIn: https://www.linkedin.com/company/merck-group/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

One leading HR services provider is attracting tech talent through some strategic employer brand tailored to catch the eyes of this in-demand demographic. Liz Gelb-O’Connor is VP, Global Head Employer Brand & Marketing at ADP. Liz Gelb-O’Connor on LinkedIn: https://www.linkedin.com/in/lizgelboconnor/ ADP’s Tech Careers site: https://tech.adp.com/ Jobs at ADP: https://jobs.adp.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This tech company with French roots has a unique way of framing its EVP—or, as Talend says, its JNSQ, or "je ne sais quoi." Jonathan Hehir is Global People Marketing Manager at Talend. Jonathan Hehir on LinkedIn: https://www.linkedin.com/in/jonathanhehir Careers at Talend: https://www.talend.com/about-us/careers/ Follow @talend and the #teamtalend conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This pet care brand is building an exceptional culture while growing rapidly, thanks in part to its successful employer brand strategy. Kara Hendrick is Senior Employer Brand Manager at Chewy. Kara Hendrick on LinkedIn: https://www.linkedin.com/in/karahendrick/ Kara on Twitter: http://twitter.com/karatweets Chewy online: https://www.chewy.com/ Follow @lifeatchewy on Instagram and Twitter. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

It’s been a big year at Ball Corporation, which just got its name on a local arena and launched a groundbreaking new product—and a big year for its talent acquisition team. Heidi Myers is Director of Global Talent Acquisition at Ball Corporation. Heidi Myers on LinkedIn: https://www.linkedin.com/in/heidipiatt Careers at Ball: https://jobs.ball.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Long before COVID-19 made working from home the norm, this software company was experimenting with remote work and exploring its impact on employer brand. Price Peacock is Global Employment Brand Manager at VMware. Price Peacock on LinkedIn: https://www.linkedin.com/in/pricepeacock/ Careers at VMware: https://careers.vmware.com/ Follow the #VMwareLife conversation on LinkedIn and Instagram. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity. Mary Streetzel is Head of Employer Brand at Google. Mary Streetzel on LinkedIn: https://www.linkedin.com/in/mary-m-streetzel-968a0418/ Careers at Google: https://careers.google.com Follow employer brand at Google on social media at @lifeatgoogle and @googlestudents. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When a business changes, its employer brand must evolve as well, as this professional services brand is learning as it recruits from an increasingly diverse talent pool. Erin Maxin is Global Employer Brand Leader at Ernst & Young. Erin Maxin on LinkedIn: https://www.linkedin.com/in/erinmaxin/ EY online: https://twitter.com/EY_US Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This multinational confectionery, food, and pet care brand takes a strategic approach to employer reputation and brand consistency while cultivating a close-knit, supportive internal culture. Kirsten Bethmann is Global Employer Reputation Lead at Mars, Incorporated. Kirsten Bethmann on LinkedIn: https://www.linkedin.com/in/kirsten-bethmann-786a7669 Mars Careers: http://mars.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

How do you define your employee value proposition and represent a brand authentically when that brand houses multiple companies? You’ll need a strategy as unique as your organization. Shelley Jeffcoat is Director for Employer Brand at LexisNexis Risk Solutions Group. Shelley Jeffcoat on LinkedIn: https://www.linkedin.com/in/shelleyjeffcoat/ LexisNexis online: https://risk.lexisnexis.com/group Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

“Adventure” isn’t just something this cruise line offers its customers. It’s also been the key to the brand’s exceptional success at engaging new and diverse talent. Thea Neal is Talent Marketing Manager at Royal Caribbean Group. Thea Neal on LinkedIn: https://www.linkedin.com/in/nealthea Careers at Royal Caribbean Group: http://rcgcareers.com Royal Caribbean Group online: https://www.royalcaribbeangroup.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

A leading member of Salesforce’s employer brand team shares how this award-winning workplace is embracing inclusivity, talent challenges, and the disruptions of 2020. Chrissy Thornhill is Global Senior Manager of Employer Brand and Recruitment at Salesforce. Chrissy Thornhill on LinkedIn: https://www.linkedin.com/in/chrissythornhill/ Chrissy Thornhill on Twitter: https://www.twitter.com/chrissyglo Follow @SalesforceJobs on Instagram and across social media: https://www.instagram.com/salesforcejobs Connect with Salesforce on LinkedIn: https://www.linkedin.com/company/salesforce/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Entering a new talent market meant new challenges for this tech company’s recruitment marketing team and new opportunities to express its employer brand. Chris Fitzner is Recruitment Marketing Strategist at Appian. Chris Fitzner on LinkedIn: https://www.linkedin.com/in/chris-fitzner Appian online: https://www.appian.com/careers Follow @appianlife on Instagram and elsewhere on social media: https://www.instagram.com/appianlife The Holistic Approach to Employer Branding, with Tricia Goose: https://soundcloud.com/linkhumans/holistic-approach-employer-branding-tricia-goose-appian Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement. Ashley Cheretes is Head of Marketing, Talent Acquisition at Cigna. Ashley Cheretes on LinkedIn: https://www.linkedin.com/in/ashleycheretes/ Ashley Cheretes online: https://ashleycheretes.com/ Cigna Careers: http://cigna.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This company in the pets space nurtures its employer brand through employee-generated content and job perks candidates won't find anywhere else—like puppies in the workplace! Dani Kaufman is Manager of Employer Brand and Recruitment Marketing at PetSmart. Dani Kaufman on LinkedIn: https://www.linkedin.com/in/danikaufman Careers at PetSmart: https://careers.petsmart.com/ Follow @LifeatPetSmart on Instagram: https://www.instagram.com/lifeatpetsmart Follow the #LifeatPetSmart conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them. Lena Lotsey is Global Employer Brand Director at Experian. Lena Lotsey on LinkedIn: https://www.linkedin.com/in/lenalotsey Follow @ExperianJobs on Twitter: https://twitter.com/ExperianJobs Follow the #ExperianLife conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact. Thomas Reneau is Employer Brand Specialist at Ritchie Bros. Thomas Reneau on LinkedIn: https://www.linkedin.com/in/thomasreneau Ritchie Bros. online: https://www.rbauction.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement. Briana Daugherty is Employment Brand Specialist at Cox Enterprises. Briana Daugherty on LinkedIn: https://www.linkedin.com/in/brianapr/ Cox Enterprises on LinkedIn: https://www.linkedin.com/company/cox-enterprises/ Follow the #coxbrandadvocate conversation on social media. Resumes by Briana: https://www.resumesbybriana.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!