Warsaw Sports Marketing Podcast

The Warsaw Sports Marketing Center welcomes Kenton Olson, the Director of Digital Media and Emerging Media for the Seattle Seahawks. Kenton oversees all digital and social media initiatives for the Seattle Seahawks and is responsible for Seahawks.com, CenturyLinkField.com, WaMuTheater.com, Seahawks Mobile, as well as all official team social media identities. Prior to joining the Seahawks, Kenton managed the day-to-day website management of GoDucks.com for four years. Kenton graduated from UO in 2001, studying Sports Business and Economics and was involved in the Warsaw Sports Marketing Center. Shawn Medow, a Junior Journalism major at the University of Oregon, was able to sit down with Kenton during his trip to Eugene.

The podcast welcomes Henry Abbot, the founder of the NBA blog TrueHoop in 2005 after a decade as an award-winning journalist. ESPN acquired TrueHoop two years later, and he became ESPN's first blogger. Shawn Medow, a Junior Journalism major at the University of Oregon, was able to sit down with Adam during his trip to Eugene.

The Warsaw Sports Business Podcast welcomes Cory Berstine of MiLB, Allan Benavides of the Eugene Emeralds and KL Wombacher of the Hillsboro Hops to discuss their work with the Copa de la Diversion campaign with Minor League Baseball. Shawn Medow, a Junior Journalism major at the University of Oregon interviews them.

The Warsaw Sports Business Podcast graciously welcomes Adam Masterson who is the Manager of Affiliate Operations at Disney ABC Television Group. Shawn Medow, a Junior Journalism major at the University of Oregon, was able to sit down with Adam during his trip to Eugene.

The Warsaw Sports Marketing Podcast has been revamped, with third-year undergraduates Shawn Medow and Duncan Boone taking over production responsibilites. The podcast welcomes Paul Greene, the founder of Global Sports Advocates, who took the time during his visit to Eugene to sit down with us to record on-location. Paul provides a fantastic account of how his career in international sports law has grown and evolved over time. He has represented dozens of athletes all over the world.

The Warsaw Sports Marketing Podcast returns for its third year, with second-year MBA candidates Aaron Gillette and Will McGirl taking the reins. The podcast welcomes Mike Belcher, VP Marketing Business Development & Partnerships at T-Mobile, who was gracious enough to sit down with us to record on-location in Portland during the annual Warsaw advisory board -- of which he is a member. Mike provides great insights into sponsorship strategy and evaluation for the Un-carrier around their involvement in Major League Baseball, esports, and T-Mobile Arena.

The Warsaw Sports Business Podcast welcomes Nathan Lindberg, Director of Sponsorship Sales at Twitch. Nathan joins host Luke Nofsinger and first-year MBA Will McGirl to discuss the evolving sponsorship landscape in esports. We are then joined by University of Oregon MBA student Kathryn Butera and Warsaw MBA Kelly O'Shaughnessy to discuss the second years' recent experiential learning trip to New York.  

The Warsaw Sports Business Podcast welcomes Billy Haubrich, Associate Director, Advertising & Marketing Intelligence at ESPN. Billy joins hosts Luke Nofsinger and Kelly O'Shaughnessy to discuss how ESPN conducts market research for their internal and external clients, the current state of sports fandom and TV ratings, and internships at ESPN. We are then joined by Warsaw MBA student Kenden Blake to discuss the first year MBA students' trip to Seattle. They met with 9 sports companies over 3 days ranging from professional teams to marketing agencies and apparel companies. Kenden provides an overview of the trip and key take aways from his favorite visits. 

The Warsaw Sports Business Podcast welcomes Joey Jewell, Director of Sports Sales & Development at Travel Lane County. Joey joins host Luke Nofsinger to discuss the ins and outs of regional sport commissions, an underserved and under-publicized side of the sports industry.     

The Warsaw Sports Business Podcast welcomes Kristen Kuliga, Principle and Owner of K Sports & Entertainment LLC. Kristen joins co-hosts Luke Nofsinger and Kelly O'Shaughnessy to discuss the life of a sports agent and working in the NFL. Kristen is the first female agent to sign a NFL player and the mastermind behind Flutie Flakes.   We are then joined by Warsaw MBA students Akbar Akhtar and Nick Hudson to discuss the Engaging Asia trip that the second-year University of Oregon MBA students go on each fall. Engaging Asia is a two week business trip to Shanghai, Beijing, and Singapore to meet with industry professionals and learn about the emerging sports markets of southeast Asia and China.  

The Warsaw Sports Business Podcast welcomes Gil Beverly, ESPN's VP of College Sports Marketing and Sponsorship Activation. Gil joins co-hosts Luke Nofsinger and Aaron Gillette to discuss his journey through the industry and his work around the College Football Playoffs. We are then joined by Warsaw MBA students Kelly O'Shaughnessy and Luke Nofsinger recap the first ever Warsaw Sports Business Analytics Symposium.

Back from a month-long hiatus, we come with a FULL episode guaranteed to fill up your entire day's commute!   First, we interview 1st Year MBAs Lauren Sokol and Nick Hudson (1:20) to talk about the Warsaw Sports Blog and their cohort's recent experiential trip to San Francisco (3:45).   Then, we bring on undergraduates Konner Fritz and Braxton Williams (13:00) to help interview Corey Breton, Executive Vice President of Sales for the MLS' newest franchise, LAFC (15:30).

After checking in with Whitney Wagoner to discuss E-Sports and niche opportunities (2:08), this episode we chat with Patrick Haas (Warsaw '12) about his work with Glideslope, management advisors who specialize in strategies to leverage sport as a global business driver. (6:17)   Also, we tell you where to find the best queso in Austin, TX. So, you're welcome.

Did you miss us?! WE MISSED YOU!! After a 3 week hiatus, we're back with another batch of great interviews with Warsaw alums and sports business professionals. This we're releasing 2 episodes on back-to-back days.     This episode we're joined by Mark Martin ('85) and Tom Fritz from Marmot, who have recently jumped heavily into the advertising space through sport. Mark and Tom talk about the decision to advertise during Super Bowl 50 amongst other topics that are relevant in the apparel industry.

Before a dozen of our Warsaw students head to Boston for the Sloan Sports Analytics Conference, it felt only right to bring on one of our successful alumni from the data analytics world. With experience at the Miami Heat and Atlanta Hawks dating back to 2006, Beck's certainly seen the evolution of analytics from a front office perspective and shares his insights in this Industry Interview-Only episode of the WSMPod. Enjoy!   To Learn More About the Warsaw Sports Marketing Center Head to Our Website: https://business.uoregon.edu/centers/warsaw Follow Us on Twitter: @UOWarsawCenter Check Out Our Blog: warsaw.sportsblog.com  

Our first full length episode in a while, Jordan Bloem (UO MBA/Warsaw '14) gets us back on track to talk about Navigate Research, an industry leader in evaluating and measuring sponsorships. Jose Campos joins at the beginning to talk about his experience at the NSCAA Convention and Whitney Wagoner reflects on this past weekend's Super Bowl and its effect on our society's culture. Jordan Bloem's hero Jim Harbaugh once said, let's all attack today with an enthusiasm unknown to mankind!   0:00 - 3:00 - Intro   3:00 - 13:15 - Warsaw Conference w/ Jose Campos   13:15 - 18:15 - Director's Cut w/ Whitney Wagoner (The Super Bowl and its Created Culture)   18:15 - 1:00:00 - Jordan Bloem (Manager - Consumer Insights, Navigate Research)

In this Very Special Episode of the Warsaw Sports Marketing Podcast, we shine a light on one of our own students, Evan Tanaka ('17), who just launched his own apparel company, VALEN. (www.valenmovement.com)   Evan discusses the process of developing his own company, how to market an unknown brand in an already-saturated market, and how the Oregon MBA is helping him develop his company into the next phase of growth.   The Warsaw Spotlight is an occasional feature of the podcast in which we highlight current students and their ventures outside of the classroom while simultaneously earning their degree.

Back from trips to Seattle and New York City, our MBA program is back and ready to discuss their experiences with companies like the NFL, ESPN, Madison Square Garden, Seattle Seahawks, Brooks Running Company, GlideSlope and more.   0:00 - 3:00 Intro 3:00 - 14:30 Warsaw Sports Panel - Experiential Trip Debrief 14:30 - 18:00 Director's Cut - Understanding Demographics 18:00 - 59:00 Industry Interview - Dewayne Hankins (SVP Brand Strategy & Digital, Portland Trail Blazers)

A new year, a new podcast episode! We're back from the Holiday Break and have a great episode with Mike Dellosa, Friend of Warsaw and rapper extraordinaire. (This will all make more sense once you listen to the episode, I promise!)   We have a full slate of episodes coming out over the next 10 weeks, so be sure not to miss a single one by subscribing to our podcast on iTunes. And if you like an episode, be sure to leave a comment as well! Enjoy the episode and Go Ducks!   0:00 - Intro 3:35 - Director's Cut w/ Whitney Wagoner (NFL Relocation) 7:00 - Industry Interview: Mike Dellosa (Arizona Diamondbacks) 49:00 - The Greatest Rapping You've Ever Heard