Warsaw Sports Marketing Podcast

The Warsaw Sports Business Podcast welcomes Billy Haubrich, Associate Director, Advertising & Marketing Intelligence at ESPN. Billy joins hosts Luke Nofsinger and Kelly O'Shaughnessy to discuss how ESPN conducts market research for their internal and external clients, the current state of sports fandom and TV ratings, and internships at ESPN. We are then joined by Warsaw MBA student Kenden Blake to discuss the first year MBA students' trip to Seattle. They met with 9 sports companies over 3 days ranging from professional teams to marketing agencies and apparel companies. Kenden provides an overview of the trip and key take aways from his favorite visits.