Warsaw Sports Marketing Podcast

The final episode of 2015 begins with a look back on the year ("Director's Cut") and ends with a peak into the future as we interview two members (and UO alums) from the National Sports Forum, one of the premiere sports business conferences in the U.S., taking place right here in the Pacific Northwest in February.  Plenty of great things coming to the podcast in 2016 -- including an expanded website! -- but until then, enjoy the episode and have a happy holidays with family and friends!   0:00 - 2:10 : Intro   2:10 - 6:30 : Director's Cut w/ Whitney Wagoner - Year in Review   6:30 - 1:03:00 : Industry Interview: Mackenzie Hodge, Director of Marketing & Dustin Ouellette, Sr. Director of Sponsorship (National Sports Forum)

A shortened episode this week as our students head home for the holidays. We're sans-Sports Panel this week but make up for it with an extended conversation with Brian Carroll of the LPGA. Brian chats about the expanding landscape of digital sports presentation. Plus, he explains how he's able to justify being a Steelers, Yankees, Hoosiers and Fighting Irish fan! All great stuff for Episode 8!   0:00 - 2:50 Intro   2:50 - 8:00 Director's Cut w/ Whitney Wagoner: The State of College Sports   8:00 - 50:45 Brian Carroll (LPGA, SVP Television and New Media)   50:45 - 51:30 Preview of Episode 9 (Mike Dellosa, Arizona Diamondbacks)    

HAAAIIIIIILLLLL PORTLAND TIMBERS! WE SALUTE YOU! That's right, the MLS Cup has come to the Pacific Northwest so we're revved up and ready to talk about the Portland Timbers and the state of Major League Soccer in the US. 1st Year MBA students Jose Campos and Max Katkaphan join the Warsaw Sports Panel to discuss the quality of MLS play, the 51% majority stake, and the Jose's favorite topic: Relegation! Director of the Warsaw Sports Marketing Center Whitney Wagoner joins us as always. This week the she talks about Youth Sports participation and its impact on keeping the health of the sports industry strong and sustainable. Finally we're joined by Oregon alumnus Derek Sheldon ('12) of PIVOT Marketing Agency to talk about a few case studies his agency is responsible for AND he tells us where we can find the best burrito in San Francisco. Come for the sports talk, stay for the burrito secrets! 0:00 - 2:00 Intro 2:05 - 28:15 Warsaw Sports Panel: MLS Cup/Major League Soccer's Future 28:25 - 32:00

A Very Special Post-Thanksgiving Episode for you this week: Listeners will get a peak behind the curtain and hear what the original incarnation of the Warsaw Sports Marketing Podcast was like, back in July when our first official episode was recorded.   0:00 - 5:00 Intro 5:00 - 29:00 Oregon Alumnus Interview: Jarrod Dillon, Tampa Bay Lightning 29:10 - 47:30 Industry Interview: Grace Hoy, Sun Devil Athletics 47:30 - 47:30 Episode 7 Preview

Happy Thanksgiving! This episode has all the fixings and we're excited to share this episode with you this holiday weekend.    First, 1st Year MBA student Nick Hudson and 2nd Year MBA student Aaditya Chauhanjoin the Warsaw Sports Panel to discuss the Cricket All-Stars series that took place in New York, Houston and Los Angeles and we also talk about how cricket interest can grow in the United States. Continuing on trying to grow interest in sports, 1st Year MBA student Ryan Staples and Will Eidam interview Arjun Chowdri (Warsaw '03), Director of Global and Corporate Strategy for PGA of America.  Plus, Whitney Wagoner hits us with some truth regarding the Greg Hardy situation and is a must-listen. 0:00 - 2:05 Intro 2:05 - 30:05 Warsaw Sports Panel: Cricket All-Stars Review 30:20 - 33:00 Director's Cut w/ Whitney Wagoner - The Industry We Deserve and Demand 33:05 - 1:06:50 Industry Interview: Arjun Chowdri, PGA of America 1:06:55 - 1:07:20 Episode 6 Preview

It's two weeks in a row for an all-Warsaw pod! First, 1st Year MBA students Sean Thornberry and Robert Cella join the Warsaw Sports Panel to talk about their time at the TPG Sports Agent School Conference. Later, 1st Year MBA student Jose Campos and I interview Bill Zachry (Warsaw '13), Director of Partnership Marketing for the Houston Dynamo.   0:00 - 2:02 Intro 2:02 - 21:30 Warsaw Sports Panel: TPG Sports Agent School 21:40 - 25:40 Director's Cut w/ Whitney Wagoner - The Power of People 25:50 - 58:10 Industry Interview: Bill Zachry, Houston Dynamo 58:10 - 58:40 Episode 5 Preview

It's our first ALL-WARSAW POD! Every segment (except for a early cameo) consists entirely of students from the Warsaw Sports Marketing Center, whether they're current students, faculty or alumni. 0:00-1:35 Intro 1:45 - 2:55 Troy Kirby 3:35 - 21:00 Warsaw Sports Panel - Sports Marketing Association Case Competion (w/ undergraduates Hana Campbell ('16), Megan Kelsch ('16), Kieran Maher ('16) and Andrew Sampang ('16) 21:15 - 24:00 Director's Cut w/ Whitney Wagoner - Fan Engagement 24:00 - 59:00 Industry Interview John Durbin (Director of Marketing, Pegula Sports & Entertainment)

In the second episode of the Warsaw Sports Marketing Podcast, University of Oregon MBA student Will Eidam ('16) interviews Kirsten Krug, VP of Administration for the Kansas City Chiefs. Kirsten has a great perspective on player engagement and how she thinks Human Resources should be defined in the sports workplace. This week's Warsaw Sports Panel is a tribute to the recently-suspended website Grantland as students from the Warsaw Center conduct their own version of Grantland's popular "NBA Shootaround." We talk jerseys, technology, and sponsorship, all while trying to emulate the fun loving, yet insightful, dialogue we grew to love during the four years of Grantland's existence. 0:00-2:30 Intro 2:35-3:40 Neil Horowitz, Digital and Social Media Sports Podcast 4:08-25:15 Warsaw Sports Panel Discussion, Grantland Memorial NBA Shootaround 25:27-29:20 Director's Cut w/Whitney Wagoner, Effects of Increasing Prices and Revenues 29:28 -57:35 Industry Interview, Kirsten Krug (VP of Administration, Kansas City Chi

In the first episode of the Warsaw Sports Marketing Podcast, University of Oregon MBA student Will Eidam (Warsaw '16) interviews Blake Lawrence, CEO of opendorse, an online software program that enables brand clients to easily secure endorsements with athlete clients, and chats with Luke Nofsinger (Warsaw '17) & senior Malea Bieselin about their favorite MLB Sponsorship campaigns during the 2015 playoffs.   0:00-3:35 - Intro/Welcome 3:45-4:25 - Sean Callanan, Sports Geek Podcast 4:25-22:00 - Warsaw Sports Panel Discussion, Top 5 MLB Playoff Sponsorships 22:16-26:57 - Director's Cut w/ Whitney Wagoner, Ebb and Flow of Sports Teams 27:10 - 52:05 - Industry Interview, Blake Lawrence (CEO, opendorse)   SHOW NOTES Launched in April 2013, opendorse currently works with 3,500 professional athletes, 500+ sports agents every day, and 1,200+ marketers to find and build endorsement campaigns. They currently have partnerships with the NFL Players Association and UFC.   LINKS ESPN's