Gathergeeks By Bizbash

Informações:

Synopsis

Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, as they discuss the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This new podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.Look for GatherGeeks in your favorite platforms: iTunes, Pocket Casts, Player FM, Stitcher, with more on the way. Connect with us on Twitter at @GatherGeeks and join the conversation using the hashtag #gathergeeks.

Episodes

  • The New Rules for Creating "Buzzworthy" Events (Episode 158)

    05/08/2019 Duration: 50min

    Hosts: David Adler, Beth Kormanik Guest: Alison Slight In the latest Canadian edition of GatherGeeks' "Sparking Change" series of episodes, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Alison Slight, co-owner of Toronto-based production firm Candice & Alison. She discusses how the rules for creating "buzzworthy" events have changed, sharing behind-the-scenes details on some of her favorite events, what luxury means to her, tips for effective pop-ups, and how to be a good host. Slight also shares why her company uses "house party rules," what it's like to plan events in Dubai, her favorite food and beverage trends, and more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 50:28

  • How the Toronto Raptors' Parent Company Uses Live Events to Build Fan Loyalty (Episode 157)

    29/07/2019 Duration: 42min

    Hosts: David Adler, Beth Kormanik, Alex Carter Guest: Duncan Fraser In the latest Canadian edition of GatherGeeks' "Sparking Change" series of episodes, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Duncan Fraser, director of the event experience team at Maple Leaf Sports & Entertainment in Toronto. He shares different ways the organization engages fans who can't attend games, using a variety of live events and experiences to generate team loyalty and a captive audience. Fraser also shares how social media has changed their event approach, tips for working with sponsors, how fans differ from typical event guests, creating events for V.I.P.s, and more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 42:12

  • Creating a Cohesive Event Story From Start to Finish (Episode 156)

    22/07/2019 Duration: 39min

    Hosts: David Adler, Beth Kormanik, Alex Carter Guest: Matt Vaile In the latest Canadian edition of GatherGeeks' "Sparking Change" series of episodes, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Matt Vaile, offline marketing producer for Shopify. He discusses the e-commerce platform's approach to events, diving into its Shop Class workshops, how event layout can promote inclusivity, rules for lighting and presentations, and how he incorporates attendee feedback. He also shares why he thinks of events as a form of storytelling, speaking to how to create a cohesive story from start to finish, how to make space for attendees to tell their own stories, and why a memorable event can turn your guests into ambassadors for your brand. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 39:43

  • Viewing Meetings and Events As a Strategic Investment (Episode 155)

    16/07/2019 Duration: 41min

    Hosts: David Adler, Beth Kormanik, Alex Carter Guest: Issa Jouaneh In the third Canadian edition of GatherGeeks' "Sparking Change" series of episodes, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Issa Jouaneh, the former senior vice president of American Express Meetings & Events. He shares ways to prove the R.O.I. of meetings and live gatherings to c-suite executives, how to look at the full life cycle of events, and why event strategy is more effective when company leadership is involved. He also speaks to the biggest challenges of event technology and which new technologies are changing the game, plus why personalization is crucial, what younger generations want from events, and more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 41:08

  • Reinventing the Sales Meeting (Sponsored Episode)

    11/07/2019 Duration: 57min

    Hosts: David Adler Guests: Justin Maddox, Producer, LEO Events, Airika Gigas, Vice President,  Events, LEO Events, and Inga Hunter, Kowa Pharmaceuticals America This special episode of GatherGeeks explores the power of a great sales meeting and the intentional architecture of a company's culture. In an era when remote team structures are the norm, an organization needs to make bold statements about who they are and what they want to accomplish in a year, with their most valuable asset—their sales team—in a matter of just three days, Learn how Alabama-based Kowa Pharmaceuticals, the boutique pharmaceutical firm that is a “David” in a Goliath world, leveraged its agility by tapping LEO Events to turn their sales meeting from a ho-hum annual gathering of sales executives into a signature event that has produced proven results. They turned to LEO because of their experience and success working at the highest levels of brands like Walmart, Sherwin-Williams, and Auto Zone.

  • The Joy of Catering: What Joy Wallace Has Learned From 30 Years of Entertaining (Episode 154)

    09/07/2019 Duration: 27min

    Hosts: David Adler, Beth Kormanik Guest: Joy Wallace   In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Joy Wallace, founder of Joy Wallace Catering & Design. The Miami-based caterer reflects on three decades in business, sharing how she got started in the industry, essential components for a good party, how events can make a strong first impression, and how menus have changed. She also discusses ways to build a strong team, how to be a good host, and more.   Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 27:15    

  • How Nonprofit Events Can Target Specific Demographic Groups (Episode 153)

    01/07/2019 Duration: 38min

    Hosts: David Adler, Beth Kormanik, Alex Carter Guest: Erin McGuire In the second Canadian edition of GatherGeeks' "Sparking Change" series of episodes, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Erin McGuire, the associate director of special events at the SickKids Foundation in Toronto. She shares how a wide-ranging slate of events targets diverse donor groups, why the foundation recently rethought its messaging, how to choose and market an event strategy, and what inspires different demographics to donate. She also discusses how and why to launch a new event, ways to rethink an annual fund-raising walk, and more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 38:12

  • The Art of Planning Citywide Festivals (Episode 152)

    24/06/2019 Duration: 45min

    Hosts: David Adler, Beth Kormanik, Alex Carter Guest: Anthony Sargent In the first Canadian edition of GatherGeeks' "Sparking Change" series of episodes, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Anthony Sargent, C.E.O. of the Luminato Festival, an international arts event that wrapped up this weekend in Toronto. Sargent dives into the planning and strategy behind the festival, how he starts with a blank slate every year, why the festival no longer hosts a gala, the impression he wants to leave on guests, and much more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 45:38.

  • The Difference Between Decorating and Designing, and Other Tips From David Stark (Episode 151)

    17/06/2019 Duration: 59min

    Hosts: David Adler, Beth Kormanik Guest: David Stark In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik sit down with David Stark, the creative director of New York-based David Stark Design and Production. Stark discusses how the industry has changed in the last 15 years, sharing how social media strategy should go beyond the "Instagrammable moment," the difference between decorating and designing, what his brainstorming lessons look like, how decor should set the stage for content, and more. He also takes us behind the scenes of his work for the Robin Hood Foundation, Target, and other corporate and nonprofit clients. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 59:09

  • A Multi-Generational Discussion on Creating Unforgettable Events (Episode 150)

    10/06/2019 Duration: 01h31s

    Hosts: David Adler, Claire Hoffman Guests: Cara Kleinhaut, Andrea Michaels, Justin Lefkovitch, Judy Levy, Sarah Shewey In this special live episode of GatherGeeks, BizBash C.E.O. David Adler and West Coast bureau chief Claire Hoffman moderate a panel on the art of creating events that people never forget. The multi-generational panel of top event pros includes Andrea Michaels, president of Extraordinary Events; Cara Kleinhaut, C.E.O. of AGENC; Judy Levy, founder of Levy, Pazanti & Associates; Justin Lefkovitch, C.E.O. of Mirrored Media; and Sarah Shewey, C.E.O. of Happily. The group—which spoke at a BizBash and Los Angeles Dodgers-hosted event in April—shares how the stakes have been raised in creating memorable, authentic events; how to deal with operational disasters; why it's crucial to know your attendee; why guests want to see behind the scenes; and more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 1:00:30

  • What Your Wedding Photographer Really Thinks, and Other Insights (Episode 149)

    04/06/2019 Duration: 01h08min

    Hosts: David Adler, Beth Kormanik Guest: Andy Marcus In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from photographer Andy Marcus of New York-based Fred Marcus Studio. Marcus shares his insights into the business of event photography, discussing how the family business got started, how social media has changed the game, the relationship between photographers and event planners, and more. He also shares behind-the-scene details from the weddings of Jared Kushner and Ivanka Trump, Eddie Murphy, and other high-profile clients. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 1:08:32

  • Why Marriott Created a Film Festival to Promote Its Meeting Capabilities (Episode 148)

    20/05/2019 Duration: 21min

    Hosts: David Adler, Beth Kormanik Guest: Jason Dallas, Amy Popper, David Shepheard In this episode of GatherGeeks, BizBash editor in chief Beth Kormanik sits down with the team behind the Marriott Convention and Resort Network's inaugural 48-Hour Film Challenge, which took place at the Douglas Hotel in Vancouver in March. Marriott CRN senior marketing manager Amy Popper, executive producer of the Film Challenge Jason Dallas, and Vancouver Film commissioner David Shepheard discuss the logistics of the challenge, which saw four teams of filmmakers creating short, themed films at the hotel in just two days. They share how the idea came out, how it was used to promote the hotel's meeting capabilities, how this can be a model for future events, and more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 21:36

  • Inside the 'Washington Post's Strategy for Live Events (Episode 147)

    13/05/2019 Duration: 59min

    Hosts: David Adler, Beth Kormanik Guest: Kris Coratti In the final edition of GatherGeeks' "Sparking Change" series of episodes recorded at the Meridian International Center in Washington, BizBash C.E.O. David Adler chats with Kris Coratti, the vice president of communications and events for the Washington Post. Coratti discusses how the publication's events are an extension of the newsroom, sharing tips for choosing topics, preparing speakers, curating an audience, and providing value after the event. She also dives into ways to create effective sponsorships, tips for hosting a morning event, and more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 59:19

  • A Primer on Planning Major Events: Branding, Design, Security & More (Episode 146)

    06/05/2019 Duration: 42min

    Hosts: David Adler, Beth Kormanik, Alex Carter Guest: Ron Bracco In the latest edition of GatherGeeks' "Sparking Change" series of episodes recorded at the Meridian International Center in Washington, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Ron Bracco, vice president of events for production agency Hargrove. He traces the company's long history of producing everything from the G8 Summit and AIPAC Conference to brand activations and corporate events. Bracco goes in-depth in the planning process, sharing details on event design and layout, branding, security, and more. He also discusses how to create environments that promote dialogue, the different between "feeling" moments and "wow" moments, and more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 42:02

  • How to Create Events With Impact (Episode 145)

    29/04/2019 Duration: 34min

    Hosts: David Adler, Alex Carter Guest: André Wells In the latest edition of GatherGeeks' "Sparking Change" series of episodes recorded at the Meridian International Center in Washington, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with André Wells, the owner of Events by André Wells. He discusses his event philosophy, sharing the questions he asks clients, the importance of a carefully curated guest list, and how to know when an event has impact. He also explains how to make every guest feel like a V.I.P., how to create effective fund-raising ideas, ways decor can further an event's mission, and more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 34:58

  • A Master Class on Curating Events for Powerful People (Episode 144)

    23/04/2019 Duration: 37min

    Hosts: David Adler, Beth Kormanik, Alex Carter Guest: Tammy Haddad In the latest edition of GatherGeeks' "Sparking Change" series of episodes recorded at the Meridian International Center in Washington, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Tammy Haddad, president and C.E.O. of consulting firm Haddad Media. She uses fun anecdotes from her long career in Washington to discuss the art of curating a guest list and seating chart, how to promote conversations, and ways to convey the story of your event. She also shares why the most important Washington business happens at events, how to be a good event guest, and much more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 37:32

  • The Art of Orchestrating Change-Making Conversations at Live Events (Episode 143)

    15/04/2019 Duration: 48min

    Hosts: David Adler, Beth Kormanik, Alex Carter Guest: Natalie Jones In the first edition of GatherGeeks' "Sparking Change" series of episodes recorded at the Meridian International Center in Washington, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Natalie Jones, the center's senior vice president for external affairs and the former deputy chief of protocol at the State Department. She shares what it was like planning events and meetings for presidents and foreign governments, discussing why creating a comfortable setting conductive to change-making conversations is crucial. Jones also shares ways to understand each guest's needs and preferences, best practices for gifting and seating charts, and the community-building work she's doing at the Meridian International Center. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 48:42

  • A Global Perspective on How Events Can Build Community (Episode 142)

    08/04/2019 Duration: 01h05min

    Hosts: David Adler, Beth Kormanik Guest: Juliano Lissoni   In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Juliano Lissoni, managing director, Canada, for global event management firm MCI. He discusses how the company has grown to 31 offices around the country, its work on the music festival-inspired Campus Party tech events, and the importance of tracking data. Lissoni also shares the key events shaping the global meeting industry, the most important traits a planner should have, why one-on-one networking opportunities are just as important as speakers and panels, and more.   Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 1:05:57

  • Would You Host a Completely Spontaneous Conference? (Episode 141)

    02/04/2019 Duration: 39min

    Hosts: David Adler, Beth Kormanik Guests: Liz Lathan, Nicole Osibodu, Tom Spano In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Liz Lathan, Nicole Osibodu, and Tom Spano, the team behind the Haute Dokimazo "spontaneous think tank." The group discusses the unconventional, rule-free conferences, which offer a crowd-sourced way to solve business challenges. They discuss how they create a conference on the fly, how they work with attendees to curate session topics, why this format works for introverts, why surprise and delight moments are crucial, and how this method can be applied to events in other industries. Download or subscribe to the show at bizbash.com/gathergeeks. Running time 39:52.

page 5 from 5