Gathergeeks By Bizbash

This special edition of GatherGeeks was recorded live at Connect NYC, which took place in late February. In this episode, BizBash chairman and founder David Adler sits down with Michael Cirino, chief experience officer at House of Attention; Chelsey Lavere, senior sales manager of meetings and conventions at Turning Stone Resort Casino; and Mary Giuliani, founder and CEO of Mary Giuliani Catering & Events. The panel discusses why and how the catering experience is the final frontier in event marketing—and the ultimate touchpoint where brands can make a lasting impression. They also delve into cutting-edge culinary innovation and event experiences, from drone cocktail bars to deconstructed chicken dinners, and even an avant-garde 100-course dining experience. In addition, the group explores how technology intertwines with the dining experience and, even more importantly, how event profs can engage their catering partners to be as much a marketing partner as their internal teams and agency partners. Listen

This special edition of GatherGeeks was recorded live at Connect NYC, which took place in late February. In this episode, BizBash chairman and founder David Adler sits down with Jennifer Savica, head of corporate events at New York Life Insurance Company, and Michael Weiss, co-founder of Ai4, to discuss the future of events. Adler calls them two of the brightest minds shaping our industry, and their conversation touches on not only event trends for 2024 but what's on the "trash heap" of event planning, the evolving format of keynotes, the role of AI in events, the shift from virtual to hybrid and back, and the importance of belonging and community. Get ready for a deep dive into the new frontier of events.

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with David Allison, author of The Death of Demographics and a globally recognized researcher known for coining the term "valuegraphics." This data-informed strategy seeks to unpack human behavior by spotlighting shared human values over outward demographic characteristics. Major companies like Lulu Lemon, PayPal, Google, and the United Nations Foundation have embraced this concept, and here Allison breaks down how it can be used to better understand audiences, sell products, motivate teams, and design user experiences. He also discusses why it's time to apply this concept to the world of event planning to create programs that truly resonate. This is an episode definitely worth a listen for anyone seeking to take their events to the next level.

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with two of the best in the event lighting biz: Billy Butchkavitz of Billy Butchkavitz Design and Curt Stahl of Images by Lighting. Based in Los Angeles, this duo is at the forefront of transforming event spaces into mesmerizing experiences. Here, they discuss various facets of event lighting, how lighting has evolved, its pivotal role in setting the stage, and considerations for different event scenarios. This episode also touches on the impact of social media on lighting design, plus Butchkavitz's and Stahl's dream projects (hint: One of them hopes to light the Olympics one day). Take a listen.

Welcome to part two of our podcast with Head Table Talks. (Missed part one? Listen here.) In this special episode of GatherGeeks, BizBash chairman and founder David Adler sits in on a special event planners' luncheon—co-hosted by Melva LaJoy Legrand of LaJoy Plans and Margo Fischer of Bright Occasions—in Washington, D.C. These luncheons, known as Head Table Talks, aim to build community within the event industry and provide a safe space for event profs to network and collaborate. In part two, the focus shifts to the latest happenings in the event business and provides valuable insights into the industry's latest trends and challenges.  The group touches on topics that are shaping the fate of the industry and candidly discusses everything from the pros and cons of new technology advancements, the legacy impacts of COVID-19 on the events sector, to rising security concerns. These event profs also share their own experiences of juggling personal and professional lives. Take a listen, and keep scrolling to read m

In this special episode of GatherGeeks, BizBash chairman and founder David Adler sits in on a special event planners' luncheon—co-hosted by Melva LaJoy Legrend of LaJoy Plans and Margo Fischer of Bright Occasions—in Washington, D.C. These luncheons, known as Head Table Talks, aim to build community within the events industry and provide a safe space for event profs to network and collaborate. At this particular Head Table Talk, held in late October at Dauphine's, Adler brings his Jeffersonian-style of discussion to the six planners gathered and asks each of them: What was your first job? And what did you learn from it? This is just part one of this thought-provoking discussion. Part two, to be released next week, will shift its focus to the latest happenings in the event business and provide valuable insights into the industry's latest trends and challenges. These are two episodes you don't want to miss.  In this special episode of GatherGeeks, BizBash chairman and founder David Adler sits in on a special eve

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Kelly Roe, the brand-new executive creative director at global experiential powerhouse Jack Morton. At the time of this recording, she’s been at the helm just three weeks. During their enlightening conversation, Adler and Roe discuss her time at The Kitchen, the in-house creative agency at Kraft Heinz; the evolving world of influencers; the art of inspiring teams and extracting their full potential; and the changing nature of what works now in events. This conversation is a wellspring of knowledge and inspiration—take a listen.

In this episode of GatherGeeks—recorded live at Connect Marketplace 2023 in Minneapolis—BizBash chairman and founder David Adler sits down with Deesha Dyer, who served as the White House social secretary for the last two years of the Obama administration. Here she recounts the meticulous planning that went into the Pope’s visit, navigating unexpected situations with poise, and how her time as social secretary informed her understanding of the intricate interplay between politics, social customs, and the importance of creating memorable experiences. Listen for a behind-the-scenes look into events held at 1600 Pennsylvania Ave.

In this episode of GatherGeeks—recorded live at Connect Marketplace 2023 in Minneapolis—BizBash chairman and founder David Adler sits down with Michael Schaiman, CEO of creative technology studio GenCity Labs. Schaiman is a powerhouse of knowledge on everything digital. From shaping trailblazing digital experiences to spearheading impactful strategies, his prowess is certain to bring a fresh perspective to our listeners. In this episode, Adler and Schaiman chat about the latter's recent work with the Detroit Lions and Mercedez-Benz, antiquated event tech stacks, how AI can improve an event experience, AI platforms to test out, and more. Take a listen.

It's likely you've seen the news from over the weekend: Thousands were trapped at Burning Man—the psychedelic art and music festival that pops up every year in the Nevada desert—after days of torrential rainfall. In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Bentley Meeker, a legendary lighting artist and Burning Man attendee for the last 14 years. Meeker takes us through what happened this year and how he got out (trekking through three miles of mud), his work on a massive art installation depicting a 30-foot clitoris (yes, you read that correctly), and his past work lighting the famous Temple at Burning Man. This episode is bound to ignite your senses and expand your horizons. Take a listen.

Host: David Adler Guests: Anika Grant, Cara Kleinhaut, Dan Mannix Welcome to part two of our exploration of the event and experiential agency world. (Missed part one? Listen here.) Last week, these three agency leaders—Anika Grant of Idlewild Experiential, Cara Kleinhaut of AGENC Experiential + Digital Marketing, and Dan Mannix of underdog venture team—gave us their insights on the pulse of the industry. This week, they'll discuss their own journeys navigating the waves of experiential marketing like seasoned sailors. Expect real stories, heartfelt emotions, and hard-earned lessons. This episode will leave you enlightened on the power of vulnerability and leadership, the art of navigating transition, and what it truly means to be a good boss. 

In this episode of GatherGeeks, BizBash chairman and founder David Adler has assembled a powerhouse panel of experiential agency leaders to get the pulse of what's happening in the world of experiential marketing—what do clients want now? He's joined by Anika Grant, the founder and CEO of Idlewild Experiential; Cara Kleinhaut, the founder and CEO of AGENC Experiential + Digital Marketing; and Dan Mannix, the co-founder of underdog venture team. Join them as they navigate the intricate laboratory of the experiential marketing world, exploring the aspirations of its key players and understanding how they can harmonize these diverse needs to create exceptional experiences. Whether you're an industry veteran or a newcomer, this episode promises to be a wealth of insights that will help you stay ahead in this dynamic field. Also, stay tuned for part two next week, where they will discuss the joys and pitfalls of being an agency entrepreneur and fostering a culture of curiosity. 

Host: David Adler Guests: Christopher Felts, Wayne Fernandez If you’re looking to geek out on venues, budgeting, and AV, this episode is for you. Joining BizBash chairman and founder David Adler this week are two experts who understand the intricacies of how having great venue partners can make or break you: Christopher Felts, director of operations for AES NYC, and Wayne Fernandez, the general manager of Magic Box Event Center in Los Angeles. Although located on different coasts, these venues both provide raw, blank canvas spaces to planners. In this conversation, expect the trio to get honest about how quickly partner relationships can go sour, budgeting prowess, and insights into what they’re seeing firsthand in events today. And they see everything.

Host: David Adler Guest: Michael Cirino In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Michael Cirino, the mastermind behind the 100-Course Meal and founder of creative studio House of Attention. Cirino knows that events have the power to evoke emotions and leave lasting impressions, and his storytelling prowess is sure to leave you inspired. In this episode, he shares the secrets behind that groundbreaking dinner event, discusses the inner workings of House of Attention and his concept of “big ideas,” and reveals his remarkable perspective on event experiences. This conversation is sure to challenge your perceptions and ignite your imagination. 

Host: David Adler Guest: Chris Detert In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Chris Detert, chief communications officer for Influential, dubbed as the largest influencer marketing company in the world. The company recently wrapped work for Possible, a new marketing conference that brought brands and tech and media companies—plus big-name speakers like A-Rod, Elon Musk, and LL Cool J—to Miami last month. In this lively convo, Detert discusses Influential’s nail-biting approach to helping make this inaugural conference successful, curating celebrity speakers, how the company completed a big land grab for the upcoming Cannes Lions International Festival of Creativity by taking over Twitter Beach, and the promising future of AI.

Host: David Adler Guests: Meera Somji, Andrew Carney In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Meera Somji and Andrew Carney, the co-founders of Clusivity, a consultancy that helps organizations take a data-driven approach to diversity, equity, and inclusion. The duo recently gave a presentation at the 2023 SISO CEO Summit in Las Vegas and used a powerful storytelling style that masterfully combined hard facts and compelling narratives. In this candid conversation, Somji and Carney discuss how they crafted that presentation for the SISO audience (comprising global show organizers), as well as how their company is breaking new ground and addressing DEI in the events industry in unique ways. This episode also explores the challenges and opportunities that come with implementing DEI strategies—plus the impact these efforts can have on both the industry and the world at large.

Host: David Adler Guests: Chris and Jill Drury In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Chris and Jill Drury, the husband-and-wife team behind event agency Drury Design. The two are involved in just about every aspect of group dynamics for both virtual and in-person events. They are the go-to couple for updates on what’s really going on in the world of large corporate events. They collaborate on all aspects of their business—whether it’s with clients like IBM and Microsoft, their teams, and especially with attendees. In this episode, they discuss the biggest changes in the events industry in recent years ("people want more meaning out of these events," Chris said), plus how to create an atmosphere of openness, piggybacking private events around major trade shows, and an exercise they do internally called “idea jams.” If you want a sense of what’s going on in the industry right now, take a listen.

Host: David Adler Guest: Jonathan Steffert In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Jonathan Steffert, the cultural attaché of public diplomacy and public affairs for the New Zealand Embassy in Washington, D.C. Steffert represents a new generation of diplomats who understand the importance of developing soft power in ways that engage and promote the values of their country. He's a great believer in using storytelling in every part of his job, especially when hosting events at the embassy. (Pro tip: This includes mowing the lawn ahead of every event to get that great cut-grass smell, and handing out friendship pins off his own suit when other people show an interest.) Steffert is one of the most strategic thinkers on soft power. And as the epitome of New Zealand love for the environment, diversity, and kindness, his lessons are as important for an experiential marketer, to a meeting planner, to an event designer, and everything in between. Take a listen, and take

Host: David Adler Guest: Richard Waddington In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Richard Waddington, one of the most creative players on the international event scene. He is the co-founder and former CEO of event agency First Protocol, which is now known as FIRST. And he’s been in the news recently as part of PCMA’s acquisition of the U.K.-based Event Marketing Association (following its acquisition of another event marketing body, CEMA, in 2020). Here, Waddington recalls working his way up the hospitality ladder, candidly discusses his struggle with dyslexia, and speaks about trust and the importance of apprenticeship relationships. As a leader and a participant in the huge growth of the events industry over the past 20 years, Waddington is a must-listen guest. The episode concludes with the return of our “Ask the Experts.” Dawn Penfold of Meetingjobs talks dealing with being miserable at work—and how to know when it’s time to leave. And wine and spirits spe

Host: David Adler Guests: Hugh Forrest, Cindy Lo In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with two key event profs behind South by Southwest (SXSW), the buzzy annual festival in Austin that attracts emerging talent, iconic performances, and groundbreaking ideas in the realms of music, TV/film, tech, and culture. We first hear from Hugh Forrest, SXSW’s co-president and chief programming officer, who delves into the festival’s 30-plus-year history, how it’s evolved and thrived in those decades, why AI will be a big topic this year, and what else he’s most looking forward to at the 2023 festival. Cindy Lo, CEO of full-service events agency RED VELVET, then joins the pod. She’s been producing brand events and activations for years with SXSW, and here she discusses what both planners and attendees want most out of these experiences, how brands are measuring ROI, and how the fest is attracting younger generations. This is a preview episode you won’t want to miss.