The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Today I’m super excited to have James Schramko back on the show.James is the founder of SuperFastBusiness.com, where he teaches you how to quickly make your business more profitable.Before his amazing success as an online entrepreneur James was a very successful luxury car salesman.After deciding he needed to diversify his income and seeing what is possible in the online world James decided to make his online side hustle his full-time job.James shares how he runs his very simple, but highly profitable business. A big piece of it has been the membership he’s been running for so long. We talk about how it’s evolved and what he’s learned after working with so many high-level online entrepreneurs.In this episode, you’ll learn:How James attracts new members without big launch productionsA big reason customers cancel their membershipsEthical strategies for getting undecided customers to make a purchaseHow to stay closely connected to your members as you scaleSoftware and tools James uses to keep his membership runn

Being a dad to a 3-year-old is no easy task. My daughter Maya teaches me new things every day, and I still am not sure I know what I am doing as a dad! However, she has taught me some really interesting lessons about business along the way too that have helped me a lot.In this short episode, I am sharing those lessons with you. These are lessons that I have been reminded of while I have watched her grow up. Regardless of where you are in your life or business, I know you will benefit from them too.From not caring so much about what other people think about us and our businesses to seeing everything through the lens of a beginner, you will be surprised how much a 3-year-old can shift your perspective.Tune in to hear how my daughter has helped me in my business (and in my life!) and how the lessons I have learned from her can help you too.Full show notes are available at  rickmulready.com/591Links & Resources Mentioned in this Episode:Accelerator Coaching Program: rickmulready.com/accelerator10XPRO: https:/

Today I’m talking with Erica Courdae and India Jackson. Both have been previous guests here on the show.Erica is my diversity, equality, and inclusion coach and consultant. In our episode together we talked about how you can incorporate diversity and inclusion in your business. India is the CEO of Flaunt Your Fire, and is Erica’s business partner. In our previous episode we got into the details of what marketing is, and how to use stories in your business to set yourself apart.Together they are the co-founders of Pause on the Play, and they help entrepreneurs amplify their influence without changing who they are.I’ve brought Erica and India back to talk about onboarding new members to your community, fostering a safe space for everyone to interact with each other, and how to make deeper connections with your community.In this episode, you’ll learn:How to transition a Facebook group to a Mighty Networks communityHow to keep your community safe and inclusive for your membersTips for creating a great onboarding

Today I want to talk a little more about last Wednesday's episode with my good buddy, Pat Flynn.We talked about the number one secret to growing a successful YouTube channel.In addition to his Smart Passive Income YouTube channel, where he talks about online business, Pat has started another YouTube channel in the Pokemon space.He started this as a hobby project. In just under a year he’s accrued a hundred thousand subscribers, and in the last 30 days he’s generated $8,000 in ad revenue from the channel.I want to recap some of the things we talked about on that episode, but I also want to share some of my personal lessons from recording my first YouTube videos for my channel.We’re going to hit some of the highlights in Wednesday’s episode, as well as some things I’ve learned from my YouTube journey, in today’s quick tip episode.In this episode, you’ll learn:Pat’s #1 tip for a successful YouTube channelTwo things every video needs before it’s recordedA huge mistake to avoid if you want to retain viewersLi

Today we are talking about one of my favorite recent topics: growing a YouTube channel.I’ve been looking for additional traffic channels, especially organic ones, and YouTube is something I’m going to talk a lot more about here on the podcast. I think everybody should be doing a YouTube channel.I invited my good buddy, Pat Flynn, from Smart Passive Income, to join me here to share the number one secret to growing a successful YouTube channel.In addition to his Pat Flynn YouTube channel, where he has 344,000 subscribers and talks about online business, Pat has created a Pokemon YouTube channel called Deep Pocket Monster.He launched it in early 2021, and in 12 short months he had 100,000 subscribers. He currently has 144,000 subscribers, and in the past 30 days he’s done about $8,000 in ad revenue from this channel which, again, is just over a year old.Pat’s going to break it all down for you in today’s episode. He’s going to be sharing exactly what it takes to have a successful YouTube channel, how to grow it

I want to talk about a very simple question that could drastically change your business for the better: “Where are my sales coming from?”Many people I come across and start working with are asking this question, but they don’t know the answer.I always talk about doing more of what’s working; find out what’s working and do more of it. We don’t have to reinvent the wheel every time.Well, how can you do more of what’s working if you don’t know where your sales are coming from? If having a bigger impact in your business, and creating more revenue and profit is important to you, you’ve got to know your numbers.Let me repeat that: you have to know your numbers in your business.That’s what we’re going to talk about today on the show. We’re going to talk about tracking the data in your business and using that data to make smarter business decisions.All that, and more, on today’s episode of The Art of Online Business Podcast.In this episode, you’ll learn:How to use unique landing pages to efficiently segment your sale

Today we’re going to continue our conversation about the mental health side of running an online business.I’ve talked about it a few times over the past few months because it’s so important. I’ve struggled with it for much of my life. Over the past eight years I’ve had some really not-so-great times mentally, emotionally, and physically.This is something that we see more and more, especially with a lot of members who’ve joined our Accelerator coaching program. It’s a very common theme, and it’s something that’s not talked about a whole lot. It’s almost a taboo subject.Well, I’m here to break that taboo and start talking about it more.My guest today is Amenah Armand. She’s an expert on the mental health effects of hustle culture and burnout. Amenah's the creator of Sane in the Membrane. She’s a holistic therapist, and she’s a nationally certified counselor.We are unpacking the concept of burnout. We talk about the dangerous things that burnout can lead to, and we also have a really interesting conversatio

In today’s quick tip episode we’ll talk about high-ticket sales. Specifically, how to sell more high-ticket offers, with zero “selling.”I want to define "High-ticket," as an offer that you sell that is north of $5,000.$5k and above. Whether it’s a coaching program. Whether it's one-on-one, group coaching. Whether it’s a mastermind. Whether it’s a certification. Whatever it might be. Maybe you sell something that’s $5,000. Maybe you sell something that’s $25,000. Maybe you sell something that’s $50,000. Whatever it is, that’s what I’m referring to as high-ticket today.By the way, if you’re not watching my episodes on YouTube you’re missing out. There are a lot of things you don’t see if you’re only listening to the audio version of the podcast. It’s The Art of Online Business channel over on YouTube.I also have a clips/highlights channel over there in addition to my Rick Mulready episodes.Be sure to check those out for more great Art of Online Business content.In this episode, you’ll learn:A new

Karen Carr is a realtor who helps other realtors, brokerages, and teams learn how to use YouTube and Google to generate leads. She does it really, really well.She’s also a former member of our Accelerator coaching program.In the summer of 2018, Karin Carr was just starting her online business. Twelve months later she did nearly a hundred thousand dollars in revenue.This past December she hit a million dollars in revenue in her online business.I asked her to come on the show today to share exactly how she did that. How in just over three and a half years she went from nothing in her online business to doing a million dollars in revenue.I’m going to have Karen break down exactly the types of things that she has done to have the kind of year she just finished.She’s so happy, and she’s just an amazing person. I thought that she’d be a really good case study for you to hear, and learn what she’s done to see amazing growth in her business.In this episode, you’ll learn:How Karin’s resistance to tracking data had her

In today’s quick tip episode I want to dive into a topic that I’ve been hinting at a few times in recent shows.I want to spend a few minutes talking about what I mean when I say, “Simplicity is what scales.”I was recently auditing an Accelerator member’s business. I discovered there was a ton of unnecessary complexity in their business.Complexity that’s holding them back from scaling their business faster.I’m a huge fan of simplicity. Years ago, however, my business was anything but simple.It was super complex, with different offers for different audiences. The back end of the business was a spider web of different tools connected to each other in weird ways.Things got so much better when I simplified everything down to four key components in the business.We scaled the business. We created more revenue and more profit. I was working the least amount of hours that I ever had, and I was the happiest I’d ever been in the business.That’s what I want for you and your business, and it starts with simplifying the bu

Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO.In almost 600 episodes, I’ve slept on it. I haven’t talked about it.That changes today.Joining me to share his expertise is Gert Mellak. Gert's the founder of a company called SEOLeverage.com. He’s the creator of the ERICA Framework. He’s also the author of the book The ERICA Framework.Gert is a very knowledgeable person when it comes to SEO. He's going to share how to get started with SEO, talking about things like: how much time it actually takes. Should you be getting help with this? Should you be hiring an agency like Gert's agency? How long it takes to see results from SEO. Where does it fit in the marketing ecosystem of your business?One big thing that jumped out at me from this interview is it’s not as scary as many of us think.When I think of SEO, I think it’s a huge project and so much work.Well, Gert shar

Today I want to talk about a topic I’m seeing come up more and more in my coaching sessions.I’ve been in business now for eight years with my online business. For the first several years I made the huge mistake of not segmenting the conversations that I had in my business.When we segment, it’s going to lead to stronger relationships with people that you serve or want to serve.When you segment, it’s going to serve them for where they are at, based on interests or their level of expertise, or whatever it is that you do in your niche.It can increase open and click rates in your emails. It can increase sales. It can increase your repeat customer count. It can also bring in lost revenue from card abandonment.There’s a whole bunch of benefits to segmenting. I think the biggest one is how it allows you to have the right conversation with the right person based on wherever they are at in their journey.We’re going to cover all of this in today’s quick tip episode.In this episode, you’ll learn:Which main categories to

I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show. Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words.She loves writing launch copy that makes big bucks.This is her third time here on the show. I’ve been working with Brittany for about a year and a half, and she’s completely helped me transform the way I communicate my brand.She’s here to talk about all the uncool marketing tactics that have been taught for years, and that have been used by so many people. Up until a couple of years ago, I also used them.That’s what I was taught. That’s what I learned; all the unsavory marketing tactics that get taught, that so many people use, and that people are done with.When I say people, I mean your audience. The people you are looking to serve. They’re done with these marketing tac

This is another quick tip episode here on the show. It’s another, “What would Rick do?” episode. What would I do in a certain situation?In these episodes I take a specific situation, like a coaching call that I’ve recently done, and share what the person is trying to get out of the coaching call. What’s the big challenge they are facing?I share what we did, and how we arrived at the takeaways and clarity for the Accelerator member I talked with on the coaching call.In this particular episode, we were talking about how to get people to buy from the member. What to do when a prospect is apprehensive about signing up for a recurring membership.In this episode, you’ll learn:Why you need to segment your customers to get clarity in your sales funnelWays to repackage your content for customers that don’t want a membershipHow to get the right offer in front of the right prospectHow to build relationships with a hesitant buyersRick Mulready's Links:Check out KleqVisit Rick's websiteDM Rick on InstagramFull e

I love the topic we’re talking about today, because it’s something I struggled with early on in my business. We’re gonna be talking about creating offers, and why it is the one of the foundational skills you need as an online business owner.Eight years ago I was burning through my savings.  I was 15 months removed from my corporate job, and I was getting pretty close to the point where I might have to go back to the corporate world, which is not what I wanted to do.I met with a business coach and they said, “Why aren’t you making any money in your business?” I was like, “Well, if I knew the answer to that question I wouldn’t be here.” Then I thought about it further, and I was like, “Oh, wait, I’m not selling anything!”I wasn’t selling anything. I didn’t have an offer.The offer creation process is so fundamental to the success of your business. As soon as I created my first offer back in 2014, the business took off.I had an offer, and I knew who I wanted to attract and how I wanted to help them.There’s nothin

On today’s quick tip episode, I want to take you behind the scenes and share a recent hot seat session from our Accelerator coaching program.Our member is asking what she should do with her evergreen webinar funnel. Should it continue? Should she add to its budget? We break it all down here in this hot seat.This is a very common question, “Hey, I’m not really sure what to do with X, with my funnel, with my team working too much, et cetera, et cetera.”I ask a bunch of questions, and offer advice, insight, and feedback, as well as my thoughts and thoughts from other Accelerator members. This is what we do inside of our Accelerator coaching program.By the end of the hot seat, our member has much more clarity on where to go from here. I’m sure you’ll learn a lot from this quick tip episode.In this episode, you’ll learn:How long your webinar enrollment period should beThe data & metrics that will give you clarity in your funnel strategyHow to identify the friction points in your conversion processRick Mulready

For today’s episode I’m excited to bring you part two of my interview with Kim Wenzel.If you’ve not yet heard part one, go back and listen to part one. It’s going to make today’s episode make way more sense if you’ve listened to last week’s show. I broke it up into two parts because there is so much greatness in my conversation with Kim.We’re going to have a discussion around the question: are you doing things in your business because you want to do them, or doing them because you think it’s going to help your business? There’s a fine line there,  so we’re going to talk about how to walk that fine line.We talk about why the more financial success that you see in your business, the harder it tends to be to tap into what you want—what makes you happy. We spend a lot of time today talking about defining success. Why you have to take the time to define what success looks like for you.We also talk about how people make decisions. Your customers will make decisions about working with you based on how you show up in

This is another quick tip episode here on the show.When I started these quick tip episodes several years ago, the plan was to have them be around 10 minutes or less.In the past year and a half, they’ve gotten a little bit longer. I realize that, but I’m trying to get back down to that “quick hit” kind of 10 minute episodes. My goal is to give you something to think about. Something that can help you right now, and something that you can go and implement.Because I hear from so many of you that you love these quick tip episodes, and I love doing them, frankly.With that, let’s get right into it today. I want to talk about something that came up in a recent Accelerator coaching call with one of our members. They were trying to decide between two great candidates that they had. They had two finalists for an open position on their team.Their question was, “How do I make this decision? How do I decide? They’re really good candidates.”Today I’m going to answer these crucial questions. I’m going to share some tips to

Today is one of those interviews where as soon as I hit the stop button on the recording, I was like, I cannot wait to share this with you all.Joining me on today’s podcast—today is part one and next week is part two—is Kim Wensel.Kim believes we are more than our job titles. For over twelve years she’s helped organizations and individuals find meaning in their work and build a connection with others through data storytelling, copywriting, and personal branding.Today she leads her own firm, Pattern of Purpose, where she advises entrepreneurs on how to communicate who they are and what they believe—on stage, on page, and in person.In our discussion between today and next week, we’re talking about how to focus on what makes you happy, and still be able to make money in the process. Many of us think, “Well, I can’t do this just because it makes me happy in my business, because I don’t know if that’s going to make me money. It’s going to make me happy, but I don’t know how successful it’s going to be.” Then we le

Today, I want to share with you one of the fastest and easiest ways to kill your lead costs with your Facebook and Instagram ads.This came up during a recent coaching session that I was doing with one of our members. They were running a campaign to build their list ahead of a launch that they had coming up, and their results were terrible. They had nine conversions, and they'd spent $400 on the campaign.After doing a little investigating, we realized they had a lot of clicks on their ad, but less than a quarter of those actually reached their landing page.Well, we did a page load speed test and it failed a whole bunch of things. It got a "D" grade for many of the things the test was looking at.So today, I want to talk about how you can make sure the technical side of your website and landing pages are working properly. If people are leaving the page because it’s taking too long to load, that’s a big problem.I’m going to give you some tips and tricks you can implement right now to make sure you’