The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Informações:

Synopsis

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

Episodes

  • Are You Using the Best Colors for Your Call-to-Action Buttons?

    17/09/2021 Duration: 17min

    As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they'd like for me to review. I then record a personalized Loom video with my critique, ideas and feedback. This year especially, I’ve been getting a lot of requests to review landing pages -- opt-in pages, sales pages and the like.  And the more and more I’ve reviewed, the more and more I’ve noticed a simple tweak that can have a big effect on increasing conversions -- the color of the call-to-action (CTA) buttons. You see, 99% of the pages I’ve been looking at from our members had CTA buttons that blended into the rest of the content and the other colors on the page. I know in the grand scheme of things, the color of the call-to-action buttons on your landing page should be far down the list of what to test… But what’s certain is that button colors that blend in aren't going to make it easier for anyone to take the action you want them to take. So after seeing so many opportunities for improvement,

  • How to Make High Tickets Sales Without Feeling Pushy with Leah Neaderthal

    15/09/2021 Duration: 53min

    There’s a shift happening in the online space. And I love it. People are fed up with the overly pushy, false promises, hype-y sales tactics that have (unfortunately) become the norm over the past several years in the online space. And now people are showing how over it they are by choosing to invest in course creators and mentors who, in addition to being an expert, are real and authentic. Experts who aren’t going to get all “used car sales-y” (nothing against used car sales people) when they are selling their programs. Nobody likes being sold to, right? And that’s especially true if you have a course or coaching program that’s a bigger investment, say, $2K or more. People are often going to need a bit more information and to learn more before making a purchase decision. If you’re selling a “high ticket” program, I definitely recommend getting on a call with people to discuss whether they’re a right fit for your program and vice-versa. For example, in order to even be considered for my Accelerator c

  • How I Define Impact In My Business

    10/09/2021 Duration: 26min

    The word “impact” gets thrown around a lot these days. It’s overused. It’s overused because as much as it’s often used to define what we do in our online businesses, so few people actually stop and take the time to define what it actually means to them. Myself included. For the last few years I too have been throwing “impact” around as a way to describe one of the goals of my business. But I’ve never shared what it actually means to me and my business. I don’t think I’ve really truly been clear myself if I’m being honest. Until now… Over the last few months I’ve become super clear on what “impact” means to me and how I measure it in my business. My team and I have also woven Bigger Impact into my Accelerator coaching program as a key measure of success — we help our students define what impact means to them and then we help them achieve it. If “impact” is something you’re wanting to achieve in you’re business, have you defined it? Do you know how to measure it? Whether this is something you’re alr

  • How to Work With (and Find) An Ads Manager

    08/09/2021 Duration: 43min

    In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager. While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them to someone once you’ve gotten the basics down. It’s but one piece of being the Optimized CEO of your business — hiring and delegating so you can be focusing on the most important aspects of your business.  Whether you’re currently working with an ads manager or haven’t yet taken that step, this episode is your roadmap to making this relationship as beneficial as possible for the both of you. I break this episode down into what your responsibilities are when working with an ads manager and then what their responsibilities are when working with you. I think some of what I share is going to be an eye-opener for you. Having worked as an Ads Manager in the first couple years of my business, and also being a successf

  • Why More Isn't Always Better

    03/09/2021 Duration: 26min

    As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more.  When in fact, the opposite is true. Yes, in order to grow in your business you need to become a different version of yourself that got your business to where it is today, be-ing and do-ing are completely different things. While it’s good to explore new ideas, sometimes you have to first look at what’s already in your business. Speaking from my own experience and that of countless of my Accelerator coaching students, adding more or doing more is  not always what’s best for your business. Rather, look inside your existing business and look for areas that are already working and improve those. Get your flagship offer super dialed in before adding more programs or offers. In the case of getting your business to at least $500K in revenue, less is definitely more.  In today’s episode,  I break down  a real-life example of one of my Accelerator coaching members an

  • 21 Ways to Increase Your Webinar Show Up Rate

    01/09/2021 Duration: 39min

    If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of money) to get people registered only to have a small fraction of them actually show up. This has happened to me a ton of times over the years, and it’s not uncommon (especially these days) to hear from students that they’re experiencing low show up rates too. And I’ve also learned and tested things you can do that can result in increased show up rates, which then often result in higher sales. After all, generally, people who show up live and ask questions tend to be more likely to purchase.  So to help you increase your webinar show up rates, and hopefully increase your sales, I created this podcast episode for you where I take you through 21 different wants to increase your webinar show up rates (and a few bonus ones as well). Want to Download a PDF of the 21 Ways to Increase Your Webinar Show Up Rate? https://www.rickmulready.com/showup Discussion Points: 0:0

  • How to Minimize Your Facebook Ads Stats Discrepancies

    27/08/2021 Duration: 20min

    Are you confused why your Facebook stats aren’t in sync with your other platforms? If so, you’re definitely not alone. In fact, it’s impossible to get ad stats that are 100% exactly the same across all platforms. That’s why I advise that you don’t look at your Facebook Ads Manager  stats at face value and accept them as they are. Rather, in this episode, I want to share with you the secret behind ad stats and what you can do to get the most accurate numbers.  Not only will this help you with your reporting, but it will also give you guidance on what you should be optimizing with your ads and funnel. Discussion Points: 0:00 Introduction  3:34 Why stats across platforms will never match up 7:36 Understanding huge discrepancies 9:58 How to get as accurate stats as possible 12:51 Benefits of creating separate funnels for ads 14:03 Stats can help you calculate cost per result 17:50 Adapt and look at other platforms Resources: Visit my website for more tips! (https://rickmulready.com/)  Links mentioned:

  • How She Did It 563K Followers on TikTok with Meg Harrell

    25/08/2021 Duration: 51min

    Thinking of using TikTok to increase leads and traffic for your online business?  Aside from LinkedIn, Facebook, and Instagram, TikTok is another great channel to promote your business. It’s one of the top downloaded apps today, and I’ve read recently where some say it’s the next Facebook. Meg Harrell, who is also one of my Accelerator coaching students, is someone who’s leveraging TikTok in a big way to grow her online business. Meg helps nursing students pass the NCLEX exam as well as first year nurses acclimate to their new job. Her TikTok strategy has helped her grow over half a million followers in nine months which has drastically increased her course sales.  In this episode, she talks about the tips and tricks to leverage your business through TikTok and how to best use it. If you’re ready to take your business to the next level and you love watching viral videos at the same time, then this is the episode for you. Tune in and listen right now. Discussion Points: 0:00 Introduction  2:07 What Meg

  • (Please) Stop Creating Small Offer Funnels

    20/08/2021 Duration: 14min

    I’m begging you to stop creating small offer funnels in your business… You have to stop chasing the shiny object and instead, focus on what's more important in your business. Small offer funnels are nothing new. They have been around for years, and I know a lot of people turn to them when their flagship offer isn’t selling. Believe me when I say that this isn’t the answer though. In this episode, I am breaking down exactly why I'm saying this and what you should be doing instead of creating small offer funnels. What I have to say about this and my advice for you is going to save you a lot of time, a lot of money and a lot of frustration, so listen closely. Full show notes are available atwww.rickmulready.com/523 See omnystudio.com/listener for privacy information.

  • How to Use Anxiety As Your Entrepreneurial Superpower with Jess Rodriguez

    18/08/2021 Duration: 48min

    Anxiety has played a large part in my life and my business over the last 7.5 years. My guest in this episode, Jess Rodriguez, has been able to use anxiety as her superpower, so she is joining me to share her story. Her anxiety has empowered her to work less and live more, and that has allowed her to create the business that is right for her. This is so important and something that I talk about all the time - we are creating our business around our life, not the other way around. As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours. On Today’s Show You’ll Learn:  What to do when you realize you need to remove yourself from your business How to handle unhappiness in your business The importance of setting boundaries How to overcome perfectionist tendencies Why you should make a list of your feelings

  • Should You Switch Your Course to a Membership?

    13/08/2021 Duration: 14min

    Have you ever thought about switching your course to a membership? A lot of online business owners ask me this question, and I actually love to talk about it because it allows me to discuss two of the three pillars of being the optimized CEO of a business: optimized mind and optimized sales and marketing. I had a coaching call with one of my accelerator coaching members recently, and this is exactly what we talked about during an “Ask me Anything” session. In this episode, I am taking you behind the scenes of our call, so I can let you in on my opinion here. If you have ever considered switching your course to a membership, listen to this episode because I am teaching you how to think about things differently in your business so that you can get the outcome that you want without having to do a whole lot of extra work. Full show notes are available atwww.rickmulready.com/521 Links & Resources Mentioned in this Episode: rickmulready.com/accelerator See omnystudio.com/listener for privacy information

  • 5 Reasons a Personality Quiz Should Be Your Next Lead Magnet with Linda Sidhu

    11/08/2021 Duration: 44min

    Do you use any type of quiz as a lead magnet in your business? Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead! We're breaking down exactly why it's important to have a quiz that allows you to learn as much as possible about the person taking the quiz, how to use their responses to serve them in the best way possible, and how to make it really fun for them. Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot. As a former top ten pharmaceutical sales representative, she had extensive training in personality types. She took the same methods that worked for selling products face-to-face and turned them into a personality quiz framework that converts views to leads at 70% and helps

  • Determining Your Next Hire + How to Cut 90 Mins From Your Work Day

    06/08/2021 Duration: 22min

    What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise? While also doing this exercise, you can identify who your next hire should be so that you can scale your business.  In my opinion, you can be working less while thinking about growing your business, and this exercise is going to help you do that. Sounds pretty good, right? In this episode, I am walking you through exactly how to do this, so you can make more money and work fewer hours in your business. This is an exercise that I walk my Accelerator coaching members through all the time, and it’s probably an exercise that you have heard of doing before. There are going to be some very quick wins that you can take from this, so listen in to learn what I recommend doing that will not only save you time during the week but also help you get clear on who you should be hiring. Links & Resources Mentioned in this Episode: rickmulready.com/timeaudit rickmulready.com/accelerator Full

  • The Critical 4 Financial Metrics of Your Business with Michael King

    04/08/2021 Duration: 45min

    You need to understand your financial metrics when it comes to your business. I say this ALL the time, so we are actually getting into the details of it in this episode. I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash. Michael is a business money coach and the CEO of KFE Solutions. After spending the first 11 years of his career in the military, Michael ventured into the world of business. He quickly learned that he needed to level up his financial IQ to survive. The big problem he found was the fact that most financial “experts” couldn’t explain business money concepts in a way that could be quickly understood and easily applied to real-world problems that entrepreneurs encounter. Michael decided to bridge that gap. In 2016, he created KFE Solutions with the mission of helping business owners understand their numbers so they can make better decisions. Since then, Michael and his team have worked with hundreds of

  • How to Decide Whether You "Should" or Shouldn't

    30/07/2021 Duration: 25min

    Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase. I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are. In this episode, I am sharing what this framework looks like and why it is so important to be clear on your values in order to do it. The values-based decision filter will help you with decisiveness which falls under the “Optimized Mindset” pillar of the Optimized CEO method. As a reminder, the Optimized CEO method is made up of three pillars: optimized mindset, optimized sales and marketing, and optimized systems and processes. As you gain strength in each pillar, you can begin to generate more revenue, have less stress, and create more freedom for yourself. Tune in to learn more about this and why your ability to make business decisions thoughtfully can help you on your journey to becoming an optimized CEO. Full show notes are available

  • How to Create a Thriving Community (Without Burning Out) with Anna Hetzel

    28/07/2021 Duration: 50min

    Are you considering creating a community? Are you in the middle of creating a community in your business right now? I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community. Anna Hetzel is joining me in this episode to share how they have been challenging me to do the very same work with my own community. For over four years, Anna (they/them) of Strange Birds LLC has crafted human-centered, conversion copy designed to help growing brands strengthen relationships and retain their customers. Their new group program—Community Camp—is a 4-week masterclass for leaders on designing, facilitating, and maintaining a paid online community. Anna is also co-founder of PB&Qs, an online business community for LGBTQ+ women, trans, and gender-nonconforming folk. When they’re not slinging words and building communities, you can find them in the woods, reading a book, or trying to figure out how to s

  • How to Predict Your Business' Future With a Scorecard

    23/07/2021 Duration: 17min

    Do you use a scorecard in your business? I hope that you do!  As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that. In this episode, I am breaking down what goes into creating a scorecard and the importance of having one in your business for those of you that don’t already use one. If you do use one already, this episode will help you refine that process. This is something that you can get creative with as long as you understand what you need to be tracking and how to identify the result. For more information and direction on using a scorecard in your business, tune in to this episode! If you're feeling overwhelmed in your business and you want help with something like this, I highly recommend that you apply for our Accelerator Coaching program. This is for those of you who are online course creators or online business coaches and are already generating at

  • Thinking Differently About Your Marketing Efforts, with India Jackson

    21/07/2021 Duration: 44min

    Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson. India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness. Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more. India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. Her brand visibility agency and podcast now help clients ditch stale marketing, break out

  • Why Your Ad Strategy for Launches Needs to Change

    16/07/2021 Duration: 16min

    If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward… It might for some of you, but it’s likely not going to for most of you. There are some big changes happening, so I am sharing why this is the case and what you should be doing differently in this quick tip episode. It doesn’t matter if you do webinars, live training, live challenges, or anything else in between, you’re going to want to make sure that you understand the best way to run your ads. For more information and what I recommend going forward, tune into this episode all about ad strategy for Facebook and Instagram. If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online

  • Part II: Expert Tips on Podcasting with Charley Valher

    14/07/2021 Duration: 31min

    Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast. Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this. Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more. You don't necessarily need to listen to that one before this one, but it is still a must-listen. Now we are diving into what you should be doing to promote and market your podcast so you can grow, provide value and build relationships with your audience. On Today’s Show You’ll Learn:  How to get the most traction during a launch What to expect for your download numbers The benefit of having an existing audie

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