The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Today, I have another great case study for you. I love sharing case studies, especially profiling my Accelerator coaching students, which is what I’m going to do here today.I want to share with you the journey of Brittany Hege.Brittany is a math educator who has worked with students and teachers in both upper elementary and middle school. She’s the founder and CEO of Mix and Math, which is a math education business on a mission to equip upper elementary teachers with the knowledge, resources, and confidence to inspire a generation of empowered math learners.We’ve been working with Brittany in Accelerator for about seven months. I have seen such amazing growth since she began. She has a membership program in her business as her primary offer.She was at a point where she was working too many hours on her business. She was doing everything by herself, and needed to stop doing that and get her life back.We dive into how she has done that, how she’s grown her team to six people, including her, and how she’s gotten

Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be, so people feel like they're getting additional value to what they're buying.What I want to share with you today is a different way. I want to offer you a different perspective when it comes to bonuses. In fact, I really think that it's time to rethink how you're using bonuses to sell your product or service.I actually think you should stop using them in your offers altogether, and I want to explain why.This is a topic that's come up quite a bit recently, and this is something that I've thought about in my own business, especially over the past year now with our Accelerator coaching program.So, here are some of my best quick tips and best practices around the topic of adding bonuses in your business, and what you can do instead.In this episode, you’ll learn:Why we feel compelled to offer bonusesWhat to offer instead of a bonusHow t

My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneurs. and industry leaders land their dream career, and create business opportunities through relationships, both online and offline.She’s also the founder of the Color Your Dreams Movement, which is an initiative to inspire and support women to create their business dream.Elaine is an expert in what she likes to call “high organic touch in no touch times.”We’ve been in a pandemic for almost two years. So, we haven’t been able to connect with people on a personal level, especially in our businesses.For most of the conversation we’re talking about quote unquote, “higher ticket” programs, and how to leverage personal connection with people. We talk about going the extra mile to create that connection, and how that can help you grow your business.Her background is in fundraising for nonprofits, and she has taken what she learned in the nonprofit space and raising money

There are two things I see, time and time again, that hold people back from scaling their business.I’m speaking from experience, because I went through these myself for a long time in my business.Today on the show, I’m going to share these two roadblocks with you, how to overcome them, and start growing your business. I’m going to give you two key pillars that you need to have in your business so you can start scaling, increase your profit and impact, all with less hustle.We’re going to talk about how you can delegate responsibility and decisions in your business, how to empower your team and give them more responsibility, and how to remove the bottlenecks that are preventing your business from growing (spoiler alert: you might be one of the bottlenecks).It’s a great show, and I know you’re going to get a lot out of it.In this episode, you’ll learn:How to identify the bottlenecks in your business that are preventing growthGetting comfortable with delegating your most important tasksHow to create processes and

Back in 2016 I had a complete breakdown.My business was doing great, but I was utterly stressed out. I didn’t want to do it anymore.In fact, I didn’t want to do anything anymore. It was a very dark place for me. I’d hit burnout, and it wasn’t the first time I’d hit burnout in my business.With the pandemic and everything we’ve all been through in the past couple of years, more and more of us are experiencing burnout. A lot of our Accelerator members are feeling burnout, or are nearing it.It’s a serious topic, so I want to dedicate this entire episode to the topic of burnout. I want to take a look at it from a scientific perspective.I’ve invited Helena Lucia on the program to talk about burnout and how it affects us. Helena is a creative, she's a teacher, she's a speaker, and she's a coach. She has a wealth of knowledge about this subject, and I know you’re going to learn a lot.In this episode, you’ll learn:The science behind burnoutHow to recognize the early warning signs of burnoutIs the “Hustl

Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager.It’s going to give us data, but the data’s not super accurate, which is really scary when we’re running our ads. We need accurate data in order to make effective decisions, and we’re hopeful that the Facebook algorithm is getting the appropriate data to optimize our ads.So, we’re going to talk about tracking our ad results. It’s become almost like a triangulation of data. I’m going to share three different things that you really should be doing when you’re running your ad campaigns to give you the best idea of how truly well—or not so well—your ads are running.Remember, the data that you’re seeing inside of Ads Manager, I want you to take it with a grain of salt. It’s a data source, and we’re going to use that data, but I’m going to offer you

Today is part two, of my interview with Diana Tower.If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how to foster a community that people love being a part of.We’re continuing our talk about doing all of these things, which ultimately is going to increase retention. We’re talking all about that here today in part two, with Diana Tower.Now, if you have not yet heard part one from last week, I highly recommend that you stop right now. Listen to part one first, because today will make a whole lot more sense if you listen to part one, beforehand. It would be kind of weird if you just pick up in the middle of the conversation here in part two.Diana is an expert in membership community management. She was also the former community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com, before creating a business for herself, helpin

I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple.For many of you who have been listening to the podcast for a while, my affinity for simplicity should not come as a surprise. I talk about it often.On today’s episode I’m going to give you an inside peek at how I run my business. I’m going to share with you the tools that I use to run the backend of The Art of Online Business. The tools that keep things simple around here, and keep things running smoothly.The first few years of the business were way more complicated than they needed to be. For one, I thought that having more offers was a good idea. More offers equals more revenue, right? Well, I’ve learned the hard way that that’s not always the case.All the complexity was causing me to burnout. The business was doing well, but I wasn’t happy in it.So, today I’m going to show you the tools that have really simplified the way we do things around here. I know you’re

Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience?My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical advice on reducing your membership’s churn.Today, I’m talking with Diana Tower. She’s a membership community strategist. She specializes in teaching community managers and creators how to increase engagement, reduce churn, and foster communities that people love being a part of.Before starting her own business, Diana was the community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com.Diana is a ton of fun to talk to. This interview lasted nearly an hour and a half. I was writing pages and pages of notes while she shared her insights.In fact, there are so many good takeaways from our talk, that I’m going to split this interview into two parts.Part one is this episode, and part two will be next week.In this episode, you’ll

Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the scenes of one of our Accelerator coaching program calls.For today’s show, we’re going to listen in on a call between our resident coaching expert, Neill Williams, and one of our Accelerator program members.Neill’s a master life coach, specializing in all things mindset, including money mindset.What you’re going to hear today is very common among online entrepreneurs. It’s something that I also struggled with for years. We’re going to hear our member share his thoughts about some discouragement he’s feeling related to his business.He runs a really successful membership business, and has been implementing a lot of changes to grow that business. Some things are working, and others are not.You’re going to hear Neill coach him through his doubts and insecurities about himself and his business. There are a lot of helpful insights and coaching advice to glean from their con

One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving.Losing members is commonly called “churn,” and it’s constantly on the minds of many online creators that have a membership business.If your churn rate is 5%, you’re doing pretty well. That’s the average figure in most membership businesses. You’re doing really well if you’ve gotten that number below 3%.My guest on today’s show has essentially a 0% churn rate. Ali Manning is a bookbinder and book artist. In her membership she teaches people how to do bookbinding, and other crafting activities.Most importantly, she’s achieving this phenomenal churn rate with an online membership that’s predominantly over 65 years of age, which is stereotypically the least tech-savvy age group.Ali is blowing that stereotype out of the water. She’s built a thriving online community around her bookbinding and craft teaching, and her members stay subscribed for years and y

If you listened to my last episode, you remember that I talked about how my business increased revenue by 30%, and profit by 25%.It was our biggest year yet.In the podcast, I broke down what worked, what didn’t work, and what we’re going to do in 2022 to have an even bigger year.For this episode, I’m going to give you 14 things you can incorporate into your business to make it grow, to increase your revenue, and increase your profit in 2022.You don’t have to do all 14. You can pick and choose which ones will work best for you.By the way, these are things I’m teaching our members in our Accelerator program, too.14 things that will help you grow and scale your business, and also help you set yourself apart from everyone else—all the noise and clutter—online.In this episode, you’ll learn:How to quickly create content using the latest automation toolsHow to leverage TikTok to expand your reachWhy video content is so powerful and versatileBuilding relationships and connecting with your audienceStrategies for incre

Today on the show I’m going to give you an overview of how things went last year for the business.We just had our best year yet. In 2021, we increased revenue by 30%, and increased profit by 25%.I started doing this in January of 2004, which means we’re coming up on 8 years for our online business. So, it’s taken this long to have the kind of year we just had.But I’m okay with that, because we’re on a journey here. As the saying goes, it’s not about the destination, it’s about the journey.With that said, I want to share some things I’ve learned over the past year. I want to talk about what worked well for us in 2021, and also talk about some things that did not work well for the business. I want you to maximize your successes, and learn from my mistakes.I also want to share what our plans are for 2022.Like I said, we’ve just had our best year ever, and I want you to do the same for your business. It’s a great episode, and a great starting point for making 2022 your most successful year yet.In this episode, yo

Are you setting big goals for yourself? Chances are, you’re not setting big goals because you’re afraid of not reaching them.If that sounds like you, if you’re setting small goals, you’re not alone. I’ve found that most people don’t set big enough goals for themselves. Oh, and by the way, I’ve also been guilty of this.When we set a goal for ourselves, we often set the bar really low. We set goals we know we can achieve. That way, we avoid the risk of failure and all of the negative thoughts and consequences that happen as a result of missing the mark.About a year ago, I did an episode where I shared my thoughts about thinking differently about our goals. And since I recently had Neill Williams here on the podcast to talk about setting goals for 2022, I thought this would be a good time for you to hear that episode from a year ago.It’s an episode that I got a lot of great feedback about. It surprised and inspired a lot of people about reframing our perspective on setting goals, and it fits in really well with

Today on the show we’re going to talk about building long-term wealth.We’re going to talk about stocks, we’re going to talk about real estate, and we’re going to talk about how your personal financial decisions, and thoughts about finances, inform your decisions about your business.I’m joined today by Jacquette Timmons. Jacquette is a financial behaviorist. She teaches and coaches the human side of money—things we don’t typically think about when it comes to finances—such as emotions, identity, and psychology, and how they relate to the numbers.We’re going to see where these things fit into the big picture about money and finances. It’s a great show, and I’m very excited to have you here for it.In this episode, you’ll learn:Gaining clarity about your business model and your purposePrioritizing the health of your personal financesWhat most people get wrong about their pricing strategyWhere to start when you don’t have a plan for your futureThe best way to have a positive impact on your team and your clientsGiv

What’s up, my friends. I want to do something a little bit different on today’s show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads.Today I want to follow up on what Tom and I talked about. I’m going to give you nine ways to monetize your YouTube channel.You don’t need to start with all nine. You can pick and choose which ones work best for what you’re doing right now, and which ones look like the most fun.There’s a lot of great stuff in this episode, and if you haven’t done so already, I encourage you to listen to our previous episode where Tom breaks down his proven strategy for growing your YouTube channel.In this episode, you’ll learn:How to incorporate calls to action in your videosUsing videos to create evergreen contentPartnering with companies to sponsor your YouTube channelHow to save a ton of time creating your funnel pagesMake money with affiliate linksStrategies for offering exclusive paid contentHow to sell merchandise on your YouTube

If Apple’s rollout of its iOS 14.5 privacy updates taught us anything in 2021, it’s the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable.In an effort to diversify, I started my own YouTube channel. It’s actually something I’ve been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They’re beginning to either grow a YouTube channel, or expand and scale the one that they already have.Unfortunately, getting traction with a new YouTube channel can take a while.My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.Tom is no stranger to the podcast; he’s been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.It actually

Are you creating your business around your life? Or, are you creating your life around your business?The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.It’s a lesson I don’t want you to learn the hard way.I had to go through a serious period of burnout in my business before I realized my priorities needed to change.From a revenue standpoint, things were going great. Behind the scenes, however, things were not going well in terms of my health.I realized I needed to start creating my business around my life. When I made that mindshift, everything started to change for the better. My physical and mental health and my relationships all improved.Not only did those things improve, but the health of my business also improved dramatically, because I was prioritizing myself and my personal life first and then the business.In this episode, you’ll learn:The most important step in getting your p

Have you laid out your goals for 2022?While some of you have begun setting goals for the coming year, many of you may have not yet started. That’s ok, because I know a lot of us can begin to feel overwhelmed when thinking about mapping out a plan for the new year.I sat down with Neill Williams to talk about how to set and achieve goals for the upcoming year.When it comes to setting goals for next year, there are two ways to do it: achievement-oriented goals, and growth-oriented goals.Achievement-oriented goals are set with an accomplishment in mind. Reaching these goals are pretty much 100 percent under your control. You either do it, or you don’t. Success is not dependent upon anyone but yourself. We set these kinds of goals just to get something done.The other kind of goal you set is for growth. That's literally it. You set a goal that requires you to grow in some way to be able to achieve it. The point of that goal is not to reach it. The point of it is the growth that you get while going after it.Tod

Let’s talk about a big misconception that a lot of people have about success.This might ruffle a few feathers. It might even ruffle a lot of feathers, but the big misconception goes something like this: if you’re not working your face off, if you're not working 80 hours a week, you’re not going to be successful.In other words, if you’re not hustling—if you’re not working non-stop—you aren’t going to be successful.Don't get me wrong, some hustle is good. But not when it comes at the expense of your relationships and your health.Hustle is not a badge of honor. It can lead to physical and mental breakdowns. It can damage your relationships with the people you love the most.And hustle is no guarantee that you’ll be successful. I know plenty of very successful people that work way less than you would think they do.So, today I’m going to give you some practical steps you can take to hustle less, reduce stress, and be successful in your business.In this episode, you’ll learn:How to increase your profit by