Inc. Founders Project With Alexa Von Tobel

When Eliot Horowitz, Founder and CEO of Viam, was locked down with his family during COVID, he did what any engineer might do—he built a robot to play chess. Once that project was complete, he turned his attention to his ever-problematic sprinkler system. After that? He added smart software to his HVAC system. Through this series of home improvements, he uncovered a problem he was eager to solve, and his third startup was born. Eliot founded Viam to build a product that connects hardware to software and unlocks AI, automation, and data for the physical world. A career software developer and technology leader, Eliot previously co-founded MongoDB, writing the core code base for the pioneering database and leading the engineering teams for 13 years as CTO. MongoDB went public in 2017 and has a market cap of over $20 billion. Eliot shares why he enforces a no-jerk policy when it comes to hiring, how he evolved as a founder from the seed stage to post-IPO, and why he believes that being the product’s biggest user

In 2007, Emmett co-founded a live streaming service called Justin.tv along with his childhood friend and neighbor, Justin. That first entrepreneurial spark grew into Twitch, an interactive livestreaming service that spans gaming, entertainment, sports, music, and more. Today, at any given moment, more than 2.5 million people globally are engaging with Twitch. While Twitch was acquired by Amazon in 2014 for nearly $1 billion, Emmett has stayed on as CEO and continued to scale. Emmett shares why the company's hardest engineering challenge was scaling live video, why the future of the creator economy is "micro-patronage," and the role Twitch plays in combating loneliness.  Original airdate: Aug 2022

From the time she was a child in East London, Emma Grede knew she wanted to work in fashion. After a long career at the intersection of fashion and entertainment, Emma now sits at the helm of Good American, the fashion label she co-founded with Khloe Kardashian in 2016. The first fully inclusive fashion brand kicked off with the largest denim launch in history, bringing in $1M on day one, and has evolved to include ready-to-wear, swim, shoes and activewear. Emma shares what it was like to experience the roller coaster of launch day, why the ability to understand what customers want is a superpower, and why she thinks in-person retail experiences will be here for decades to come. Original Air Date 06-02-2021

Most startups set out to tackle massive problems, but working to develop a low-cost, long-duration energy storage solution that will enable the electric system to be 100% renewably powered? That's a big one by any standard. At Form Energy, Mateo Jaramillo and his co-founders are working to bring that very vision to life, leveraging the smartest minds in the energy storage space. Mateo shares why he bet his career on the climate tech industry after attending Yale Divinity School, how his time at Tesla taught him the importance of top-quality talent, and what it was like to step into the shoes of a founder at age 40. Original Air Date: 12-16-2020

After a career spent inside a hospital, Brian Whorley envisioned a future for American healthcare that, to him, seemed not just possible but inevitable. Witnessing firsthand the growing number of patients burdened by high deductibles, Brian understood that when people have better financial tools to afford care, they seek treatment sooner, leading to improved health outcomes. In 2018, Brian co-founded Paytient, the company that empowers people to pay for care over time with no interest and no fees—ever. Fast forward seven years, and his vision is becoming a reality. Starting in 2025, every single Part D health plan in the U.S. will be required to offer plan members the option to spread their out-of-pocket pharmaceutical costs over time with interest-free monthly payments. Given this new regulation, Paytient is expected to help nearly 25 million Americans more easily access and afford care next year. Brian shares why he believes founders are forged as children, how he built a business among a sea of skeptics, a

Growing up, Annie Lamont was an avid reader with an insatiable thirst for knowledge. This led her to attend Stanford—which coincided with Silicon Valley's tech boom and ignited her passion for entrepreneurship. Immediately, she found herself gravitating towards healthcare investing because of the incredible impact it can have on communities. Today, Annie is the cofounder of Oak HC/FT and is recognized as one of the most influential investors in healthcare and fintech. With over $5 billion in assets under management, she boasts an impressive track record, having backed iconic companies like One Medical, athenahealth, and Devoted Health. To date, she has successfully exited more than 70 companies and achieved 15 IPOs. In addition to her venture career, she also serves as the First Lady of Connecticut. Annie shares her take on how generative AI will impact healthcare and fintech, why she believes the smartest rule in venture is to never compromise on integrity, and how she distinguishes ordinary entrepreneurs fr

What if businesses were empowered to consistently attract and hire the best-possible candidates—every single time? In 2012, Daniel Chait set out on a mission to help every company become great at hiring. He launched Greenhouse and scaled the business into the leader in hiring software. Almost a decade later, private equity leader TPG acquired a majority stake in the company in a $500M deal. Daniel shares how leadership’s involvement in hiring sets the tone for the success of a businesses’ recruitment and retention practices, why he believes that magical interview questions are a myth, and how AI is actually making life much harder for both applicants and employers.

When serial entrepreneur Bill Smith relocated his family across the country to build his third startup, the seedling of an idea for his next startup was born. In 2019, Bill founded Landing, the first membership-based leasing model for flexible living. He has since scaled the business to cities around the country with a network of thousands of apartments. Along the way, he’s amassed $255M in funding and been named Forbes Next Billion Dollar Startup, all while making renting your next apartment as easy as ordering takeout. Prior to Landing, Bill founded, scaled, and exited three companies, including the online grocery delivery marketplace, Shipt, which sold to Target for $550M. Bill shares his advice on navigating negotiations, how he discovered product-market fit by asking customers to pay before his product was even built, and why true partnership is critical for a successful acquisition.

In 2009, Ethan Brown, Founder & CEO of Beyond Meat, faced a dilemma at a rest stop on I-95. Struggling to find a healthy meal for his young children, he realized he had to make a change. That same year, he launched Beyond Meat, the world’s first plant-based meat company, with a mission to drive a global shift from animal-based to plant-based products. Its flagship product, the Beyond Burger, was crafted to look, cook, and taste just like traditional beef. Since then, the company has expanded its offerings and now sells a variety of plant-based products in over 130,000 locations across 65 countries. Today, Beyond Meat partners with major brands like Panda Express and McDonald’s. Ethan shares his predictions for the evolution of the $1+ trillion dollar global meat industry, how he tackled go-to-market for an entirely new food category, and why he believes truths only get truer as his business grows.

Edward Norton is widely known as one of the most celebrated actors of our generation. He has starred in over 50 films, has been nominated for three Academy Awards and has won the Golden Globe, an Emmy, and an Obie, to name a few. What many people don’t know is he has built a parallel career as a serial entrepreneur. Today, Edward Norton is the Co-Founder and Chief Strategy Officer at his fourth startup, Zeck, the company transforming board dynamics for thousands of corporate and nonprofit leaders. Previously, he co-founded Stax Engineering (emission capture as a service to shipping companies in California ports), EDO (advanced data science and machine learning for audience measurement in the media and advertising industries), and CrowdRise (a charitable fundraising platform that merged with GoFundMe to create the largest online charity platform in the world). Edward shares why he believes business-building is so similar to making movies, how his family taught him to address challenges that make a difference i

What does it take to become one of the few self-made billionaires in the US? According to the visionary business leader Jenny Just, it starts with a comfortability with taking risks. After just giving birth to her first child, Jenny took a risk and founded her first business, Peak6, in 1997. Peak6 began as a proprietary options trading firm and has since grown into a multibillion-dollar financial services and technology giant housing the next generation of products and service brands including PEAK6 Capital Management, PEAK6 Strategic Capital, Apex Fintech Solutions, PEAK6 InsurTech, and Zogo. On top of these achievements, Jenny also co-founded Poker Power—a company she launched with her daughter Juliette to teach poker and empower women to master the art of risk-taking. Jenny shares how stock rewards could address the persistent issue of financial literacy in our country, why she believes her repeated failures have led to invaluable lessons throughout her career, and how she continues to motivate herself thr

How does an entrepreneur without a college degree manage to build a rocket company exploring life beyond earth? Just ask Peter Beck, the Founder, CEO and Chief Engineer of Rocket Lab, a Nasdaq-listed leading launch and space systems company. At an early age, Peter’s parents taught him that no ambition was too big. So he began building rockets, steadily increasing in their size and complexity. In 2006, Peter founded Rocket Lab and has since grown the company into a global organization of 1,800 employees, taking the business public in 2021 with a market cap north of $2.3B. Rocket Lab’s capabilities span the space economy and Rocket Lab’s Electron launch vehicle has become the most successful small launch vehicle globally. Peter shares why he focused on credibility and capability in the early days of company building, how constraints ensure Rocket Lab doesn’t outspend its peers, and why he thinks some regulation is needed in the space industry.  

As a freshman at MIT, Alexandr was struck by his classmates' interest in AI. But he realized that despite all that AI technology could solve, there was no solution for managing AI-related data. So, at 19, he dropped out of college and started Scale AI. Scale now helps customers like Pinterest and Toyota accelerate the progress of AI and has grown to a valuation of $3.5B. Alexandr shares how AI is changing software development, why he believes in surrounding yourself with optimistic people, and how he learned to get comfortable with not being able to do everything at once. Original Air Date 04-7-2021

As a D1 athlete, Will Ahmed became obsessed with the idea of recovery. How do you unlock human performance, and what data would you need to do so? This interest led to the creation of WHOOP, the next gen wearable technology. Will started WHOOP in 2012, immediately after graduating from Harvard College. Since then, he's raised over $100M in funding, saw 7x member growth in the last year alone, and has been worn by the likes of Lebron James and Michael Phelps. Will shares how the product was born out of his own over-training as an athlete, why he believes WHOOP is fundamentally a data company, and why the most important part of being a CEO is figuring out who to listen to—and when. Note: This episode was recorded in early March, just as the Covid-19 outbreak took hold of the U.S. Since then, WHOOP has been leveraging their data to aid in health research.  Original Air Date: 4-16-2020

Ara Katz’s respect for the power of science began in high school when her mom was diagnosed with cancer. After founding her first business, Spring—the mobile commerce startup that helped launch Apple Pay on the iPhone—she set out on a new challenge: creating a consumer health company deeply rooted in science-backed research. Its mission? To lead the field of translating breakthrough science into innovations that impact every aspect of our health related to the microbiome. Founded in 2016, Seed Health is the microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. With 800%+ revenue growth in the last 3 years, Seed has quickly become one of the most trusted and beloved synbiotic brands on the market. Ara shares why she believes science isn’t finished until it's widely understood, how we have the power to significantly change health outcomes if we focus on the microbiome, and why her favorite interview question is: ‘When was the last time you cri

What if restaurants were empowered to deliver a personalized experience each time a guest walks through the door? That’s the idea that underpins Olo, a leading open SaaS platform powering over 700 restaurant brands. Noah Glass founded Olo in 2005, drawing on his experience working from the ground up as a restaurant server, cashier, and delivery driver. Today, Olo is a publicly listed company empowering hospitality at scale. Noah shares how he convinced skeptical restaurant vets and customers that online ordering was the beginning of the future for restaurant tech, why he believes going public was the right idea for his business, and how he made the decision to drop out of HBS to pursue building Olo. 

Growing up, Lindsey Vonn’s parents instilled two important lessons: her mom taught her the importance of finding positivity in every situation, and her dad taught her that any ambition is achievable with a clear plan and dedication. So, at the age of 9, she confidently stated her goal to become the greatest ski racer of all time. Her dad helped her write a 10-year plan to make it to the 2002 Olympics in Salt Lake City. Today, she is one of the most decorated American ski racers in history and was the first American woman to win a gold medal in downhill at the 2010 Winter Olympics. Beyond ski racing, Lindsey is a NYT bestselling author, the founder of the Lindsey Vonn Foundation—a nonprofit championing girls through scholarships, education, and athletics—and the creative force behind Apres Productions. Lindsey’s career is a powerful lesson in a differentiated kind of entrepreneurship—one defined by grit, determination, and above all else, consistent work ethic. Lindsey shares how mental toughness is the bedroc

Andrew Lacy first encountered whole-body imaging as a patient. In just one hour, he learned more about his health than the American healthcare system had taught him in his entire life. He wondered to himself: why isn’t this technology accessible for everyone everywhere? So he started Prenuvo, the company pioneering proactive whole-body imaging for the early detection of cancer and other diseases—with one 60-minute exam. Prenuvo leverages cutting-edge MRI hardware and software, advanced AI research, and the world's largest database of whole-body imaging to empower patients to proactively manage their health. Andrew shares why information asymmetry amongst physicians was the tipping point that convinced him to start his third entrepreneurial endeavor, how he approached customer acquisition in an entirely new healthcare category, and why he believes humility is a critical quality for repeat entrepreneurs.

Growing up, David's grandmother instilled an important lesson: that the only thing someone can't take away from you is your education. So when a mentor of David's offered to back him as an entrepreneur, he decided to bring the joy back to education and build a school that everyone would want to attend. In 2015, he launched MasterClass, which now provides classes from 100+ of the world’s best practitioners (from Serena Williams to Martin Scorsese). MasterClass has grown into one of the largest online learning platforms in the world and was most recently valued at nearly $3 billion dollars. David shares why a childhood stutter impacted his entrepreneurial ambitions, why starting with the best teachers was critical to his business strategy, and the importance of getting two opinions (and no more) when making a hard decision.  Orignal Air Date: 09-22-2021

What if workers could acquire new skills and training, without taking on debt? That’s the value Guild Education strives to provide. Guild Education unlocks opportunities for America’s workforce through education and upskilling and counts Fortune 500 companies (such as Chipotle, Disney, Walmart, and Taco Bell) among its partners. Since founding Guild in 2015, Rachel has scaled the business to reach working learners in all 50 states and has helped prevent over half a billion dollars in student debt. Rachel shares how COVID-19 has accelerated the future of work, why she decided to make Guild a Certified B Corporation instead of a nonprofit, and what she learned from working on political campaigns. Original Air Date: 07-07-2021