Inc. Founders Project With Alexa Von Tobel

Growing up, Lindsey Vonn’s parents instilled two important lessons: her mom taught her the importance of finding positivity in every situation, and her dad taught her that any ambition is achievable with a clear plan and dedication. So, at the age of 9, she confidently stated her goal to become the greatest ski racer of all time. Her dad helped her write a 10-year plan to make it to the 2002 Olympics in Salt Lake City. Today, she is one of the most decorated American ski racers in history and was the first American woman to win a gold medal in downhill at the 2010 Winter Olympics. Beyond ski racing, Lindsey is a NYT bestselling author, the founder of the Lindsey Vonn Foundation—a nonprofit championing girls through scholarships, education, and athletics—and the creative force behind Apres Productions. Lindsey’s career is a powerful lesson in a differentiated kind of entrepreneurship—one defined by grit, determination, and above all else, consistent work ethic. Lindsey shares how mental toughness is the bedroc