Inc. Founders Project With Alexa Von Tobel

What if restaurants were empowered to deliver a personalized experience each time a guest walks through the door? That’s the idea that underpins Olo, a leading open SaaS platform powering over 700 restaurant brands. Noah Glass founded Olo in 2005, drawing on his experience working from the ground up as a restaurant server, cashier, and delivery driver. Today, Olo is a publicly listed company empowering hospitality at scale. Noah shares how he convinced skeptical restaurant vets and customers that online ordering was the beginning of the future for restaurant tech, why he believes going public was the right idea for his business, and how he made the decision to drop out of HBS to pursue building Olo.