Inc. Founders Project With Alexa Von Tobel

Ara Katz’s respect for the power of science began in high school when her mom was diagnosed with cancer. After founding her first business, Spring—the mobile commerce startup that helped launch Apple Pay on the iPhone—she set out on a new challenge: creating a consumer health company deeply rooted in science-backed research. Its mission? To lead the field of translating breakthrough science into innovations that impact every aspect of our health related to the microbiome. Founded in 2016, Seed Health is the microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. With 800%+ revenue growth in the last 3 years, Seed has quickly become one of the most trusted and beloved synbiotic brands on the market. Ara shares why she believes science isn’t finished until it's widely understood, how we have the power to significantly change health outcomes if we focus on the microbiome, and why her favorite interview question is: ‘When was the last time you cri