Maestro On The Mic

Posting on Instagram is like playing the slots in Vegas—if you’re expecting to win anything substantial, you’re gonna have a bad time. The algorithms are constantly changing, so trying to understand or gamify it is a losing battle. What did well before won’t do well now, and it probably won’t do well later… until it […]

Sometimes in the process of making content, we can forget about where and how our audiences are consuming content in the first place. People will always be going at their own pace—it’s not our job to push them to be ready for us, but for us to be ready for them whenever the time is […]

Starting an online business doesn’t mean you have to run one forever. I’m big on each of living our best lives. If living your best life means running a business, then great, I can help with that! But, if living your best life means stopping your business (forever or just for a while) then you […]

You don’t need cutesy names or clever word play to sell your products, you need congruent marketing. Having an alliterative product name doesn’t matter if your services don’t solve your clients’ problems, if you can’t communicate why your product matters, or if you can’t connect to the values of the people you’re trying to serve. […]

With everything going on in the world and in the US right now, we need more people speaking up. Speaking up and speaking out feels scary and difficult, but it doesn’t have to. There will always be pushback from the people that benefit from the current systems of power, but you’re a good person, and […]

In an MLM (or any pyramid scheme for that matter) most people are losing money, and only those at the very top stand to gain anything. Is online business the same thing? It certainly can be! When money is made by selling the idea of money, shit gets sticky. And while financial success isn’t guaranteed […]

If you want more followers, you need to be a leader. Look, we’re in an epidemic of cowardice so when someone has the gall to stand for something, they stand out. When I look around at the current “leadership” online—and in the “real” world for that matter—there are no morals and no integrity to be […]

The Maestro Mafia is getting an update and by that I mean that it’s mostly staying the same—we’re just doubling down on everything that makes the Mafia so special. Building a business is overwhelming, isolating, and scary and the Mafia has been the kind of support space that business owners in the trenches need. 2026 […]

Every online business coach out there will tell you to raise your prices, so let me be the one to tell you that there’s nothing wrong with keeping your prices affordable. You can raise your prices if you want, but it’s not the only way. Just make sure whatever your prices are, they’re not so […]

There’s always some negative talk around this time of year around New Years resolutions and in my opinion, it’s a tired conversation. If setting a resolution gets you closer to doing the dam thing, then I’m all for it. Seasonality is real, so if starting January 1 works for you—great. If starting in the spring […]

The best part of owning your own business is the fact that you can run this thing however the hell you want. Anything you dream can become your reality. Yeah, you still have to solve problems for people and yeah, you’ll have a little more freedom the more experience and clientele you get, but you […]

2026 is just a few short weeks away so I wanted to chat about my online business predictions for the upcoming year and—spoiler alert—they look a hell of a lot alike the predictions I made going in to 2024. Change is hard and it takes a long-ass time, so let that be a sign to […]

If you want to do some serious growing, you’re going to have to slow down for a time. It’s like a slingshot—you’ve gotta pull the rubberneck backwards before there’s any forward acceleration. Slowing down can feel like losing, so before you quit in the slow down, make sure you give yourself enough time and a […]

We all know that change takes time, but sometimes we underestimate how long that time really will be, or we let the fact that it does take so long sabotage us—maybe we start out strong, but when we don’t see results ASAP, we slip back into old habits. That’s why the real secret to making […]

There’s plenty of talk about what we might be missing in our relationships, but do you sometimes feel like you’re missing something in your business? It’s okay to feel dissatisfied with some aspect of your business, but you gotta get clear on what it is you’re missing if you want to be able to fix […]

Are you selling out by selling on Black Friday? Maybe! Like all things in online business and life, there’s nuance here, but ultimately it boils down to the way you run your business the other 364 days of the year. Yes, consumer culture is toxic, but we can’t take it down by pretending it doesn’t […]

The Boss Babes and the Brochachos of the online business space just keep spewing bullshit about what it takes to succeed, and I can’t sit idly by and let people think they’re telling the truth. There are people who would treat online business like a pyramid scheme, but there is a better way—a way that […]

If you’re attracting the perfect clients for your business, then I’m happy for you. But for a lot of people, it takes some trial and error to start getting the right clients into their ecosystem who not only fit your avatar, but are ready to invest and start taking action. So how do you find […]

If you didn’t know, regenerative farming is a practice that aims to restore soil health and  natural ecosystems—in other words, to leave the earth better and healthier than you’ve found it. What if, just like these regenerative farmers, we practiced regenerative commerce, and we left our customers and the world better than we’ve found it? […]

Businesses are built on solutions to problems, so are you any good at solving problems? Do you know your shit? There are a million ways to market your services, but knowing what you’re doing will always be effective. When you know your shit, people trust you and value your expertise, and they buy from you. […]