The Real Estate Marketing Masters Mix Podcast is designed for real estate professionals of all levels of experience to amp up their strategies for increasing business and revenue for the long term. It's everything from tips for branding your business to accelerating the sale to securing more listings to managing your database even more effectively, and all points in between. The goal is to provide actionable strategies that you can use today to achieve your goals. Dave Kohl has been providing real estate marketing and advertising for nearly 30 years. He works with brokers, builders, lenders, and investors on a regular basis. Over the years, he has personally created more than 12,000 unique advertisements for properties around the country which sold.Co-host Scott Winterroth is a social media and public relations expert with a focus on the real estate community. Having effective marketing and business strategies is one thing, but using them to drive business is another.Dave and Scott pull from their experiences with industry professionals as well as from their workshops and seminar presentations to feature pertinent and current industry topics for each edition.
Know Your Options – How Pinterest Benefits By Spending $89 Million To Cancel A Real Estate Contract15/01/2021 Duration: 10min
Dave and Scott examine the how and why of the strategy used by social media company Pinterest to cancel a large office space lease. Hear some ways that both Pinterest and the landlord involved could see financial benefit for years to come because of the $89.5 million dollar cost of a cancellation. This is a […] The post Know Your Options – How Pinterest Benefits By Spending $89 Million To Cancel A Real Estate Contract appeared first on Dave Kohl.
How To Market Your Properties In Ways You Can’t Market Them08/01/2021 Duration: 08min
Dave and Scott details a few of the ways to advertise and market properties toward an ethnic audience, specific income levels, and relocations without worry. These techniques apply to social media (paid or otherwise), print and online advertisements, PPC, mailers and flyers. Find out how your content does not ever need to single anyone out […] The post How To Market Your Properties In Ways You Can’t Market Them appeared first on Dave Kohl.
Going Mobile – Mobile Homes, That Is25/11/2020 Duration: 24min
Dave speaks with special guest Jonathan Tuttle of Midwest Park Capital about the advantages of investing in mobile homes and mobile home parks. Tuttle explains financial and logistical advantages compared with multi-family properties, along with explaining how brokers can more effectively work with their investor clients in this regard. The post Going Mobile – Mobile Homes, That Is appeared first on Dave Kohl.
How Tax Liens and Tax Sales Could Impact Your Efforts30/10/2020 Duration: 10min
Dave and Scott take a listener’s question and expand upon what agents and investors should know about tax liens and tax sales and how they could impact the ability to complete a purchase or sale of a property. Agents benefit from knowing more about what do suggest if faced with a seller in this situation. […] The post How Tax Liens and Tax Sales Could Impact Your Efforts appeared first on Dave Kohl.
Researching Your Farm Area Without Technology30/10/2020 Duration: 03min
Dave and Scott provide some strategies for newer agents or agents new to a farm area on methods of learning about as many of the properties as possible. Most of the tips apply even if there is not a computer or device involved in the process. The more strategies you apply, the more chances for […] The post Researching Your Farm Area Without Technology appeared first on Dave Kohl.
Why Short Sales Take A Long Time27/07/2020 Duration: 05min
Dave and Scott provide an overview of the Short Sale process based on questions from listeners over the past few months. Find out why they are called “Short Sales” when they can take months and months to hopefully complete. Find out why not just “any” real estate agent can handle it and what agents and […] The post Why Short Sales Take A Long Time appeared first on Dave Kohl.
Pending Facebook Platform updates and how they affect real estate marketing13/05/2020 Duration: 20min
Scott and Dave determine advantages and disadvantages of the changing Facebook Live feature as it relates to agents looking to better serve as well as ad to their audience. The most important element is how it will serve a separate function than Zoom and how to choose which one to use at which time in […] The post Pending Facebook Platform updates and how they affect real estate marketing appeared first on Dave Kohl.
Adjusting For Investments In Rental Properties11/05/2020 Duration: 04min
Dave shares his thoughts on the impact of the pandemic on the real estate rental markets. He reminds us that single-family homes make up a large percentage of rental properties and how that helps with keeping good tenants. This is a time to adjust your thinking as we move forward after significant changes. The post Adjusting For Investments In Rental Properties appeared first on Dave Kohl.
Long Term Impact of Pandemic On Commercial Real Estate06/05/2020
Scott and Dave share thoughts on likely short and long term trends likely to result from the pandemic when it comes to commercial real estate. They discuss how more people working from home more often would impact the demand for office and warehouse space. Location might not matter as much as it used to if […] The post Long Term Impact of Pandemic On Commercial Real Estate appeared first on Dave Kohl.
How Will All of the Working From Home Impact Real Estate?03/05/2020 Duration: 04min
Scott and Dave analyze how the significant percentage of people working from home could continue for years to come and how to anticipate the impact on real estate. Living near transportation may not matter as much if employees don’t need to commute every day. Potential buyers could be looking for extra bedroom or den space […] The post How Will All of the Working From Home Impact Real Estate? appeared first on Dave Kohl.