Your Next Million With Frank Kern
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 163:51:38
- More information
Informações:
Synopsis
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That.Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999.This is his podcast.
Episodes
-
When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?
03/06/2024 Duration: 02minShould you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write the ad copy, right from the ads manager? And is there like a good rule of thumb to know, you know, when to do what? So the only time you want to do it right from the ads manager is always...
-
Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?
27/05/2024 Duration: 06minI've got a client who is doing this diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected. A number of times I kept kicking back and it finally got approved and this client, they don't really want emails. They want phone calls...
-
Do NOT try to out-work me. (Out-smart me instead.)
20/05/2024 Duration: 14minDo not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said that one of their ambitions was to out-work me. My immediate response, because I care very much about this person, was "please don't do that. Instead out-smart me." So I say to you, don't try to out-work me. Definitely not from a place of ego...
-
If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product?
13/05/2024 Duration: 03minIf you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency application type of funnel, rather than like a info product or a lower end product? Or would you strictly do it for a positioning standpoint of kind of putting the entire industry, niche on notice from that perspective?
-
Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information?
06/05/2024 Duration: 05minI'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. I don't know if I would...how big is the beta group? So there's 30 families now, so 60 individuals...
-
What would you say to the individual that has all the content in the world but is having trouble implementing it?
29/04/2024 Duration: 04minThe hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know what I need to do, I've heard it before, I'm just having trouble pulling the trigger. How would you address someone who's in that specific situation?
-
Do you have tips/recommendations to optimize engagement and click-through rate?
22/04/2024 Duration: 04minI'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate. What recommendations do you have to really kind of help boost that sort of thing?
-
Any advice on how to learn to put a good course together?
15/04/2024 Duration: 01minAny advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you...
-
What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?
08/04/2024 Duration: 06minWhat do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book. Do you want to make an immediate profit during that? Do you want them to consume the book and then become fans and then buy more stuff later. What's the end result?
-
How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events?
01/04/2024 Duration: 04minAs I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the appropriate price of that in my head and how to continue to elevate that. So there's a couple things. 1. It's gotta be consulting, not coaching...
-
Frank, how do you script your videos?
25/03/2024 Duration: 04minThe question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...
-
How do you create whale bait to add new upper-level prospects to your pipeline?
18/03/2024 Duration: 04minI know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get more qualified prospects in the pipeline?
-
What to do if the ads are not working
11/03/2024 Duration: 05minHe's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not...
-
If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?
04/03/2024 Duration: 02minVery simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.
-
Is High End Continuity still a significant part of your business model?
26/02/2024 Duration: 03minIs high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...
-
What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?
19/02/2024 Duration: 07minI think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?
-
Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?
12/02/2024 Duration: 02minSo Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no.
-
Is SEO dead? How much should I worry about it for a blog/biz website?
05/02/2024 Duration: 05minHere's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.
-
You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick?
29/01/2024 Duration: 07minOne thing I've really appreciated about you over the years has been obviously, you know, you're one of the most intelligent marketers out there, but something about understanding human behavior, positioning and dynamics. So for example, however many years ago, maybe you remember what year it was, you did the first state of the internet address. You did it in an office that looked pretty fancified, you sitting at the big desk and what people didn't realize, and I know you explained this later...
-
Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?
22/01/2024 Duration: 04minDo you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...