More Than Hashtags

When we saw local Greater Phoenix small business RunBuddy Mobile on TikTok and Instagram, we knew we had to talk with them. Founder David Lopez joins us to lay out the RunBuddy story, along with how the company has been able to gain tons of traction (and even customers) through video on social media channels: 20,000+ videos over the last few years, including multiple on TikTok that are garnering millions of views.Connect with and follow RunBuddy Mobile and their mobile dog gyms:Website - runbuddymobile.comInstagram - @runbuddymobileTikTok - @runbuddyThanks for listening! We're on Twitter and Facebook as @hashtagspod if you want to follow and connect with us there, we're pretty active on those channels and love to hear feedback. See acast.com/privacy for privacy and opt-out information.

Election time is upon us which means it's time to get serious. We've got your answers to this critical week's burning social media questions about Election Day AND Night in 2020:How are all the various social media platforms handling disinformation in their election coverage?Facebook is banning new political ads (for now), but why?Where can you go to reliably and accurately stay updated in real time on Election Night?Thanks for listening! We're on Twitter and Facebook as @hashtagspod if you want to follow and connect with us there, we're pretty active on those channels and love to hear feedback. See acast.com/privacy for privacy and opt-out information.

We're back....again! We're not here to discuss coronavirus or Covid-19 or quarantine. We're here to talk social media This is a long one so feel free to hang out with us the whole time or fast forward to the best parts, like when we go in on the best viral story of 2020: Nathan Apodaca and his influence on TikTok, the music charts, Boomers, and social media as a whole.We also discuss:Instagram growth (not growth hacking though)Disinformation and a little on how to deal with it (the next special Election 2020-focused episode will be a deeper dive)the inimitable frozen beef sheet brand that is Steak-ummThanks for listening! We're on Twitter and Facebook as @hashtagspod if you want to follow and connect with us there, we're pretty active on those channels and love to hear feedback. See acast.com/privacy for privacy and opt-out information.

The show had more downloads and listens while we were gone for all of 2019, so we debated a return since apparently we weren't necessary as hosts? But in the end we decided to come back because SOMEONE has to talk about TikTok. Oh, and we switched up the intro music a little.We also discuss:Why Vincent has changed his mind about Facebook Storiesour favorite new podcasts from 2019FlavCity, Jack Black and Hot Ones on YouTubeour buddy Barry's multiple (and successful) Instagram accountsThanks for listening! We're back for 2020. We're on Twitter and Facebook as @hashtagspod if you want to follow and connect with us there, we're pretty active on those channels and love to hear feedback. See acast.com/privacy for privacy and opt-out information.

A very special episode of More Than Hashtags just in time for 2019, its our non-prediction prediction episode!Adam and Vincent look ahead to the new year and discuss:Newsletter and podcasting boomHas Instagram ruined Instagram?(gasp) A change in leadership at Facebook?The new Disney app release: Will it hurt HBO, Netflix, Hulu, Amazon Video, YouTube etc.? See acast.com/privacy for privacy and opt-out information.

If you've been enjoying the existing Spotify/Instagram Stories integration, then we've got some good news for you. See acast.com/privacy for privacy and opt-out information.

Our recommendations for podcasts to check out include:a show by a ride sharing startuptwo of the latest original productions from Stitcherthe return of Product Hunt's podcast...and morePLUS Adam drops an out-of-the-blue recommendation for an app that curates specific podcast EPISODES. See acast.com/privacy for privacy and opt-out information.

We discuss a few different topics on this episode, all related to video trends:Netflix, Amazon Prime, YouTube, Hulu...where are teens actually spending their time? (Conversation is based on this Axios article)Channel exclusivity as it relates to keeping specific content only to one specific channelWhere do you spend your time with video...streaming or otherwise?Tweet us and let us know: @HashtagsPod See acast.com/privacy for privacy and opt-out information.

Snapchat (SNAP) partnered with the non-partisan voting group Democracy Works and allowed users to register using a portal within the app called TurboVote for a period of two weeks. We clear up the numbers and discuss what this may have accomplished for all parties involved. Most importantly...make sure you vote! See acast.com/privacy for privacy and opt-out information.

On episode 7 of season 2, we're back from our summer hiatus and we talk about starting a new podcast, podcast tools like pippa & anchor, Find original tweets search hack, Instagram Shopping App, Linkedin groups returning, spectacles 3.0 & MoreMore Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerBrand Strategist at CoplexTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixSocial Media Manager, ASU KEDTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next. See acast.com/privacy for privacy and opt-out information.

On episode 6 of season 2, we talk about IGTV, Facebook Group Monetization, Google's Podcast App & MoreWe talk about:5:55 - Latest in FUN social media by brandsWendy’s savages IHOP/IHOB campaignDomino’s filling potholes11:05 - IGTV is its own beast entirelyHow Snapchat can/will potentially even benefit39:30 - Facebook Groups monetizationHUGE deal for creatorsShould Patreon be worried?58:09 - Google’s new podcast app1:03 - Podcast RecosNetflix has a new showASU “Innovation Happens” features student entrepreneurs and startup founders1:10 - AppsAtomBirdMore Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerBrand Strategist at CoplexTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixSocial Media Manager, ASU KEDTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next. See acast.com/privacy for pr

On episode 5 of season 2, we talk about facebook closing 583M fake accounts, Twitter ranking tweets based on behavor, & Brand GIF Strategy?We talk about:Facebook Content Moderation ReportBehavioral Signals to rank tweetsBrand GIF Strategy More Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerBrand Strategist at CoplexTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixSocial Media Manager, ASU KEDTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next. See acast.com/privacy for privacy and opt-out information.

On episode 2 of season 4, we celebrate our 1 YEAR ANNIVERSARY EPISODE of More Than Hashtags!We talk about:Snapchat's new spectacles + quarterly earnings callFacebook's “clear history” featureWestworld's is killing it at social mediaAnd a new reality podcast : “Casting Call”Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via FiverrMore Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerBrand Strategist at CoplexTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixSocial Media Manager, ASU KEDTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next. See acast.com/privacy for privacy and opt-out information.

On episode 2 of season 3, we talk about Snapchat's Snap Map Easter Egg Hunt & We deep dive into not being lazy at social media. Tips on how to Atomize your content and create value for your customers.Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via FiverrMore Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerBrand Strategist at CoplexTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixSocial Media Manager, ASU KEDTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next. See acast.com/privacy for privacy and opt-out information.

On episode 2 of season 2, we give a SXSW recap, talk brand experiences, emotional intelligence & the future of marketing. We also share about future episodes of #YesPHX Presents podcast. You should check it out!Stories And Experiences“SXSW 2018 was the year of brand experiences, intentional awareness, and emotional intelligence. Brands that can create experiences to connect with fans, enable serendipity, and lead with high EQs will create lasting, meaningful impressions, and enable word-of-mouth storytelling.”—Adam Leidhecker, Brand Strategist, CoplexMany thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via FiverrMore Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerBrand Strategist at CoplexTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixSocial Media Director Attic SaltTwitter.com/VincentOrleckTweet us

Welcome to SEASON 2 of More Than Hashtags! On episode 1we talk about the current new with #DeleteFacebook, your data and what to do....We also dish some practical advice for brands and fans.Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via FiverrMore Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerBrand Strategist at CoplexTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixSocial Media Director Attic SaltTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next. See acast.com/privacy for privacy and opt-out information.

On this special episode we talk about Phoenix Startup Week and share our recommendations for must attend sessions. http://phxstartupweek.com/Bonus: #YesPHX Presents#yesPHX Presents: a podcast produced by, for and about entrepreneurship and startups in the Valley of the Sun. In this introductory episode we give you a brief look into how this show came to fruition, along with the people who will bring you content as we lead up to Phoenix Startup Week 2018. #yesPHX is the world's most generous startup community for entrepreneurs.Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via FiverrMore Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerBrand Strategist at CoplexTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixSocial Media Director Attic SaltTwitter.com/VincentOrleckTweet us at Twitter.com/Hashtags

On this mini-episode we dish weekly podcast recommendations. Launch By Wondery Three out of five people dream of writing a book. Maybe you're one of them. But what does it take to go from dream to launch? Screenwriter John August (Go, Big Fish, Charlie and The Chocolate Factory) sought to find out as he tackled something he’d only ever dreamed of: writing a novel. From Wondery, A Network Of Storytellers, this is a show about putting something out into the world. How will it turn out? You’ll know when we do.#YesPHX Presents#yesPHX Presents: a podcast produced by, for and about entrepreneurship and startups in the Valley of the Sun. In this introductory episode we give you a brief look into how this show came to fruition, along with the people who will bring you content as we lead up to Phoenix Startup Week 2018. #yesPHX is the world's most generous startup community for entrepreneurs.Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Insta

On Episode 35, we talk about Social Media Influencer Marketing - Buyer Beware, Influencers Behaving Badly & Beyond The Hype. Looking to hire an "influencer?" We dish some practical advice. Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via FiverrMore Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerBrand Strategist at CoplexTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixSocial Media Director Attic SaltTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat See acast.com/privacy for privacy and opt-out information.

On Episode 35, we talk about Facebook's 'More Meaningful' Algorithm Change and give you some practical advice. At the end of the episode we give 2 new podcast recommendations. Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via FiverrMore Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerBrand Strategist at CoplexTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat See acast.com/privacy for privacy and opt-out information.