No Philter With Phil Pallen

Video is here to stay. That’s why you need to get comfortable clicking record and going live to your audience on Facebook, Instagram, or Snapchat. Social media platforms are quickly evolving the ways we promote our brands and businesses, so it’s in your best interest to be comfortable communicating with confidence on camera. Think of this as a little lesson in media training from a true pro.

What does it take to actually make it big? Dr. Sabrina Kay is the CEO of Fremont College, and has a better answer to this question than anyone I’ve ever met. She’s self-made—instead of retiring in her 30s, she became an educator, and is now on a mission to make education available to anyone who’s willing to put the hard work in to succeed.Visit https://fremont.edu to learn more about Sabrina Kay.

It’s where all the high earners hang out. LinkedIn specialist & online presence mentor Sarah Santacroce shares tips and strategies on upping your LinkedIn game (which I desperately needed). These straightforward, actionable tips can totally align with your business goals. LinkedIn is not just the place for the unemployed to find work. It’s a valuable tool for creating connections and being discovered by high quality contacts.

He’s accomplished more as a teenager than many of us will in a lifetime. Ben Towers is a multi-award winning entrepreneur, TV personality, and keynote speaker, who’s grown his own digital agency, and even received praise from Richard Branson. Learn Ben’s secrets to success, including productivity, delegation and scale. This kid knows what’s up.

Build a better visual brand with tangible tips from one of my favs. Tana Gandhi is my go-to LA photographer for every client project. She’s photographed more of my clients than anyone else, and there’s a reason for it. Tana’s got an incredible eye and work ethic, which makes her a job to work with. Learn how to take better photos, grow your Instagram and make your visual brand align with your business goals.

She’s the nicest gatekeeper in Hollywood. Barbara Barna Abel has launched some of the most successful hosts in the business, and is just as passionate as me about personal branding and building an audience on social media. If you want to get on TV or make yourself more attractive for media opportunities, you need to listen to this episode (and take notes) because Barbara is the real deal.

I broadcast this week live from Full Sail University’s annual Hall Of Fame event, featuring stories of how students have successfully created their own opportunities. Listen to how Sharlisa Holloway landed her dream internship with Amber Aziza by making a memorable first impression on me.

I don’t like getting emails, but I like getting Tony’s emails. Tony Howell is a NYC-based digital strategist with great tips on email marketing and website design. He himself has transformed his agency into a personal brand after realizing that juggling two brands can split your attention and double your workload. He believes email marketing is a sure way to get in front of your audience because people rarely unsubscribe (if you’re good) or change their email address. Don’t miss this episode for sure great tips on email marketing strategy, as well as website design tips from a pro.

According to growth hacker Vin Clancy, the American dream is alive and well. He’s all for this ecosystem that helps you get ahead, and spells out specific ways we can grow our brands successfully. From content creation to email marketing, Vin (formerly Vincent Dignan) shares his perspective on the most important social media platforms, the right way to do email marketing, what every public speaker does wrong, and why you don’t need to be a growth hacker - you just need to answer the questions people are asking.

Heidi Nazarudin is a fashion blogger and the founder of Ambitionista, a blog focused on lifestyles of stylish, sophisticated working women. She’s also the CEO of The Blogger Babes, a network of bloggers and influencers. Heidi shares how she makes money as a professional blogger and gives amazing advice on how you can, too.

Baby steps are better than no steps at all. I share my favorite tips for turning ideas into actions, along with highlights of the best tangible, actionable advice my guests shared in 2016 on building a better brand, including Andrea Vahl, Benson Chou, Danny Hoyt, Dinesh Kandanchatha, Erik Huberman, Janet Murray, Jason Carter, Michelle Wodynski, Mike & Jay Explore, Ric Lindberg, and Sarah Zapp.

Hawke Media Founder and CEO Erik Huberman didn’t receive his Forbes 30 under 30 title for nothing. He created his digital marketing firm in 2013 and has since offered top quality services like influencer and content marketing to big names like Kelly Osborne and Red Bull. Erik shares his secrets to growing and scaling quickly, along with great advice that any entrepreneur would benefit from hearing.

Names help identify people, places, things—everything. A brand name sets the tone of your personality, and it says something about your values. It’s the difference between someone remembering and forgetting you. In this episode, I discuss how I named my company, how I help others name their projects, and how to use your brand name as a competitive advantage.

Investor and entrepreneurial advisor Dinesh Kandanchatha knows how to sell. In fact, his last business had a $200 million exit. Over the past year, he’s transformed his brand into something truly spectacular. We discuss Dinesh’s passion for coffee and his true secrets to selling, which are all about creating value and successful relationships.

The fear of it unites us all. How do you get better and more comfortable? Practice makes perfect, in addition to some tangible tips I give you in today’s episode, based on my experience speaking around the globe.

Powerful storytelling can make journalists fall in love with you. A memorable brand can help you stand out from the crowd. No one knows this better than Janet Murray, a PR coach based in London who helps people tell their story and get coverage in publications around the world.

Technology and the ubiquity of social media have made us all incredibly connected. It’s influencing not only the way we interact with others and see the world, but also how we do business. It’s time for everyone to embrace that. I recognize that in-person meetings are irreplaceable, but it doesn’t mean that you have to halt business dealings before it can happen. In this episode, I explore the tools available to us to truly embrace the virtual world, to be productive, and to gain a valuable perspective as a global citizen of the world to make your business better.

Ric Lindberg balances analytics and leadership like no one else can. He helps leaders become better by using analytics to transform insights into action. We discuss these strategies, along with the importance of humility, what Swedes think of Americans, the power of the introvert, and how we can effectively implement analytics into our day-to-day to become even better.

Your perfect client became a living nightmare. Your friend-turned client expects a hefty discount. Someone pulls the plug mid-project. As entrepreneurs, tough situations like these are just a day at the office. Business isn’t easy, especially when you’re running it yourself, so today content strategist Lauren Moore and I discuss the right and wrong ways to handle these challenges.