No Philter With Phil Pallen

With almost all of world’s creative content at our fingertips, we quickly forget about what photos and video we can and can't use legally. In this episode, we're talking copyright and trademark laws. I’m no lawyer, but my guest Michelle Wodynski certainly is. You'll seriously benefit from what she has to say.

Being on TV, or being on the radio, or even in the news can be a powerful way to reinforce and remind others that you, are in fact, an expert. Through the years of working to position myself for these kinds of opportunities, I’ve learned the game, and I’m going to share some tips with you today. I wouldn’t say it’s about increasing your exposure to drive more business or traffic, so much as it is about building your case as an expert, and having the most solid evidence out there to back it up. People take notice.

Getting on TV is no easy feat, but if there’s one thing my friend TV host Jason Carter can teach us, it’s that hard work and a killer personality can get you there. He’s busy hosting events, shows, and often recognized for his role as a pit crew member on Rupaul’s Drag Race on Logo. We discuss where it all started, the highs and very lows, as well as getting verified on Twitter and hustling for that next big break.

There’s an age-old debate among us social media enthusiasts about follower count. I’m here to tell you that size does matter. I see people booking jobs or landing clients daily because of their follower count. Isn’t that crazy? Well it’s true. It’s an amazing world we live in. The numbers matter, and I’m here to give you a reality check.

I call Danny Hoyt a Snapchat extraordinaire. He’s taken his Snapchat skills to a whole new level, building connections and friendships that have helped his career. Danny uses this fancy new(ish) platform as a powerful medium for storytelling, and explains his strategies and lets us in on his secrets. After listening to this episode, you’ll be snapping quicker than you can say crackle and pop.

A pixelated profile photo that you’ve yanked from Facebook is not going to cut it. The best online b

Benson Chou founded Work Hard Anywhere, an app that helps people like me find laptop friendly workspaces all over the world. From bars to cafes, this app has maps of places with wifi, outlets, and most importantly, good atmosphere to keep you productive. We discuss the community of location-independent entrepreneurs he’s cultivating and the best strategies for working hard anywhere.

Today we’re talking algorithms. Instagram and Twitter—it’s been a hot topic as of late and a major part of being a content creator. Algorithms are the hidden formula that determines our own experiences on social media channels. Algorithmic changes aren’t anything new. I believe it’s time to welcome the days of more personalized content right at our fingertips. And as a publisher, it challenges us to post the very best content we can to ensure it gets lots of engagement. To me, this is a win-win.

Nathalie Gordon simply tweeted about an orange at Whole Foods with the intention of making a few people laugh. Hours later, she was getting so many notifications that her phone broke. In this episode, she describes the life-changing experience of going viral, bringing with it the privilege of platform, as well as trolls, criticism and raising awareness for a cause to the forefront.

You aren’t the same person you used to be. Update your online presence so the in-person experience and online brand are consistent. I’m all for reinventing yourself when you’ve earned it, and in this episode, I tell you exactly what to do next.

Andrea Vahl, also known as Grandma Mary, is not only a hoot, but also a true-blue Facebook thought leader. She co-authored Facebook Marketing for Dummies, speaks every year at Social Media Marketing World, and now she and I are gabbing about branding strategies in London. (And it’s just as good as you’d think.)

Had you asked me even a year ago what I thought about tattoos, I would have given a really snobby, judgemental response you’d hear from your grandmother, like, “what is your tattoo going to look like when you’re 70?” But now, thanks to the inspiration from a few of my clients who’ve tattooed their logos onto their bodies for life, I’m not a part of the club. I explain why I did it.

Creativity is a beautiful thing. I get excited when people find interesting ways to monetize their creativity, and that’s today’s topic. Jay Mantri and Mike Dewey are very talented creatives who share their creative works of art for free online. But there’s method to their madness, and it’s a really brilliant strategy for building your brand. Get ready to be inspired.

It is entirely possible to work remotely. And I don’t mean from home on your couch. I use conferences as an excuse to travel the world, and I’ve been doing this long enough that I’ve gathered some insider’s tricks to working while traveling. Embrace the adventure while still rocking your business. From cheap flights to what to pack—these are my essential travel tips for entrepreneurs.

Sarah Zapp is a master at something most of us absolutely dread: networking. A magical connector who introduces me to fantastic people on a daily basis, Sarah thinks it's time for networking to evolve into relationship building. From Sarah’s comical anecdotes of celebrity run-ins with Steven Tyler, Harry Styles, and Patrick Schwarzenegger, you’ll feel motivated to build quality relationships from the moment this episode begins.

For entrepreneurs, it doubles as a time for planning for the new year. We get equally stressed out and excited about everything that we are brewing up to launch in 2016. Your identity as a brand evolves each year, and your online presence needs to reflect that. In addition to evaluating your brand, I encourage you to look back at your year and choose a moment that really represents where you’re at, and where you are going.

I’m totally inspired by Emmy-nominated travel TV host Rachel Rudwall, who lives her brand, stays true to her values and uses social media as a powerful conduit to inspire others. Rachel discusses how it all began, sharing her industry experience and optimism, which are a big part of her success and growth. She shares her wildest adventures and we round off the episode with travel rapid-fire.

The hardest part of dealing with countless emails is figuring out how to answer everyone in a timely fashion. The most successful people I know always respond so quickly! How do they do it? Inspired by the book Getting Things Done, my partner Lauren Moore uses an incredibly useful system to organize her emails, and now mine (and yours, too).

Have doubts about Periscope? Let’s dispel them today. Scoping superstar Jay Howard discusses what this new social media platform has done for his budding TV career, including booking a Hollywood agent. He shares some actionable tips on what to do (and what not to do) on Periscope, including topics, calls to action and strategies for improving engagement and getting to your first 1,000 followers.

Prioritize your social media platforms. Instead of spreading yourself thin over many platforms, focus on being really good at three. Give your followers regular quality content. Give each priority platform a purpose. There are only so many hours in the day, and if it’s your responsibility to manage your social media platforms, you need to be realistic about where your time goes.