Breakthrough Pt Marketing Podcast With Chad Madden

In this episode of Grow Your Practice Live, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores 5 marketing strategies to help therapists keep their schedules full. Madden discusses insights from his marketing team and reception staff, focusing on key areas such as schedule control, evaluations, patient marketing, referral sources, and cold traffic marketing. The episode also covers practical tips for private practice owners to improve patient engagement and treatment plan adherence, and includes valuable information on increasing reimbursement rates. We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction to the Podcast00:25 Addressing Therapist Scheduling Issues00:58 Strategies for Clinicians to Fill Schedules04:11 The Importance of Schedule Control06:27 Effective Evaluation Techniques17:0

In this episode of the Grow Your Practice Podcast, hosted by Chad Madden, Tina Marie Schultz, an experienced private practice business manager, shares her journey and strategies for enhancing profitability and operations in private practices. Tina discusses how she identified challenges, implemented improvements, and grew patient referrals through superior service and community involvement. She dives into the importance of well-trained front desk staff, marketing strategies, and adapting during crises. We will go even deeper into strategies to optimize billing and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:24 Meet Tina Marie Schultz00:43 Tina's Journey in Private Practice01:40 Implementing Business Strategies03:19 Success Stories and Business Growth04:18 Tina's Business Background13:43 Navigating Challenges and Opportunities16:14&nbs

In this episode of the Grow Your Practice Podcast, host Chad Madden brings to the forefront the intricacies of incentivizing your team in a private practice setting. Discover best practices, systems, and key methods to implement an effective incentivization program that aligns with your business goals. Chad digs deep into various compensation models, discusses pitfalls to avoid, and shares real-world examples. Don't miss out on this comprehensive guide to enhancing team motivation and boosting your practice's profitability.We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction to the Podcast00:19 Today's Topic: Incentivizing Your Team01:09 Understanding Incentivization in Private Practice05:22 Pitfalls of Incentivization Programs08:48 Effective Incentivization Strategies20:50 Open Q&A and Real-Life Examples27:40

Welcome to the first episode of the Grow Your Practice LIVE as Breakthrough CEO and Madden PT owner, Chad Madden, tackles improving payer mix through effective marketing. Engage with PT practice owners like JoAnn and Brandy as they discuss their best payers and strategies to attract higher payers. Learn practical tips including reactivations, targeting organizations, and cold traffic marketing. Tune in to how strategic planning and systems can enhance revenue per visit and patient retention. We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction00:31 Understanding Payer Mix00:48 Real-Life Examples and Discussions02:59 Marketing Strategies to Improve Payer Mix04:07 Challenges and Trends in Private Practice08:19 Reactivation and Cold Traffic Marketing16:33 Q&A and Practical Insights20:45 Profitability and Strategic

In this episode of Grow Your Practice Podcast, host Chad Madden interviews Tom Loyd from Bryn Mawr Physical Therapy. Tom shares his journey from being inspired to become a therapist to owning a clinic. He discusses the changes in the private practice landscape over the past 20 years, his transition to ownership, and the leadership challenges he faced. Tom highlights the importance of core values, teamwork, and continuous learning.Tom is a ‘Profitability Under Pressure’ course customer, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/grow00:00 Introduction to the Podcast00:20 Meet Tom Loyd: Journey into Physical Therapy01:49 Becoming an Owner at Bryn Mawr Physical Therapy03:40 Challenges and Changes in Private Practice06:41 Leadership and Growth Strategies12:08 Impact of Core Values and Team Approach13:34 Implement

In today's episode of the Grow Your Practice Podcast, host Chad Madden interviews Gary Hauck, a lifelong friend and successful businessman, about his journey in the construction industry. Gary shares his insights into building and leading a successful company, including the importance of culture, hiring the right people, and fostering employee engagement. He also discusses pivotal moments, such as transitioning leadership, handling failures, and maintaining a work-life balance. Listen in for inspiring stories and practical advice to help grow your private practice and manage your team effectively.Gary's principles are integral to how we operate at Breakthrough, influencing our Profitability Under Pressure course, which has helped hundreds of private practice owners. Deadline is June 7 at 11:59PM EST. Apply here: https://getbreakthrough.com/grow00:19 Meet Gary Houck: A Lifelong Connection01:08 The Roofing Business: Success and Leadership04:23 Company Culture and Values07:41 Leadership Evolution and Strategic D

Welcome to a special episode of the Grow Your Practice podcast, featuring insights from the Market for Profit session held last week at a live boot camp in Harrisburg, PA. Here’s what you missed if you couldn’t attend:In this episode, we focus on:- Filling Schedules and Utilizing Space- Reactivating Past Patients- Leveraging Referrals- Expanding Service Offerings- Building a Strong Brand and Community PresenceAll of this and so much more is included in our Profitability Under Pressure course, which aims to help practice owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is June 7th at 11:59PM EST. Apply here: https://getbreakthrough.com/grow00:19 Identifying Marketing Challenges in Healthcare00:43 Maximizing Clinic Space and Efficiency02:10 Five Pathways to Attract New Patients05:55 Leveraging Data for Targeted Marketing08:10 Exploring Profitable Patient Demographics10:16 Marketing Strategies for Different

This episode of Grow Your Practice hosted by Chad Madden features Dr. Sterling Carter, a multifaceted entrepreneur, motivational speaker, and physical therapist with 25 years of service as an army veteran. Carter discusses his journey co-authoring the book 'Double Your Success' with his twin brother, focusing on overcoming challenges and leveraging opportunities for growth in the therapy staffing industry. The discussion also covers practical strategies for private practice owners to improve their business operations by:1. Negotiating with insurance companies2. Writing a patient accountability plan,3. Expanding practice services4. Building a brandAlong with so much more. Sterling is a ‘Profitability Under Pressure’ course customer, which aims at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/growYou can find Dr. Sterling at www.drst

In this episode, host Chad Madden explains how private practice owners can grow their practice by effectively using texting for patient reactivation. He discusses the importance of maintaining a current patient list and strategies for re-engaging past patients through personalized text messages. The episode also covers the best practices for ensuring compliance, leveraging patient lists for targeted marketing, and utilizing deference questions to encourage reactivations. Chad offers The 10 Text Challenge Template to help practice owners implement these strategies and shares success stories from the practice community. You can find the template here: https://offer.getbreakthrough.com/bonuses-texting-for-profitAdditionally, he introduces the ‘Profitability Under Pressure’ course aimed at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is May 17th. Apply https://getbreakthrough.com/grow

3 Keys to Increasing Profit Margins Despite Declining ReimbursementsAre declining reimbursements crushing your practice growth goals?Listen in and learn tactics for physical therapy practice owners to combat financial pressures such as inflation and declining reimbursements. This episode covers 3 keys to increasing profit margins and an in-depth look at the new course, 'Profitability Under Pressure.' Discover tools and strategies for improving schedule filling, payer mix, and patient lifetime value, as well as how to implement these tactics. To apply to Profitability Under Pressure today, click here: getbreakthrough.com/apply/ - a limited number of scholarships are currently available to early bird applicants for the upcoming cohort.

If you’re like many owners, your revenue per visit stays the same. For others, it’s slightly decreased.These rates are not keeping up with inflation. This is a problem.We put together an educational session in a webinar to address this issue.In this episode, I go over:A simple 4-step process any owner can do to create a planHow owners have increased their rev/visit up to $20/visitThe 12 tactics you could implement to increase your rev/visitTools successful owners are using to increase their profitsWe have all dealt with reimbursement cuts, inflation, market pressure, undervalued in the market, but it doesn’t have to stay that way.If you’re feeling the pressure of shrinking margins, you’re doing well and you want to stay ahead, and you enjoyed this Secrets to Revenue Per Visit webinar episode, I invite you to enroll in our next course, Profitability Under Pressure. We also have an Early Bird Scholarship.Deadline is April 30th. You want to save your spot so you don’t miss out.Go hear to sign up for our next web

Navigating the Pressures of Private Practice: Revenue, Profit Margins, and StaffingThis episode delves into the primary concerns of private practice owners as revealed by a recent national survey: revenue per visit, profit margins, and staff retention. The discussion highlights the challenges of declining revenue per visit, influenced by factors like insurance company policies and inflation. Strategies for improving financial health, such as understanding and managing expenses, maximizing profitability, and optimizing clinician schedules, are explored. Chad also touches on effective management and marketing techniques, including the importance of reactivations, referrals, and optimizing insurance relations. Real-life examples and solutions for increasing clinic profitability and revenue per visit are provided, emphasizing the importance of looking into business metrics and planning strategically for growth and stability.Ready to learn how you can improve your practice's financial health? Apply for Profitabili

Have you invested in laser therapy or shockwave modalities? If you're like most PT private practice owners, acquiring the device is only the beginning - getting patients to buy in and purchase cash-based treatment packages is a whole other ballgame. Join Chad Madden as he teams up with Mark Callanen from Enovis during a previously-recorded live webinar to unveil powerful strategies for elevating cash-based revenue in private physical therapy practices. Discover how integrating cash-based services can counteract dwindling insurance reimbursements and propel practice profitability to new heights.During the live webinar, Chad and Mark delved into pivotal topics, including:Introduction to Cash-Based Revenue Strategies: Learn the essentials of maximizing cash-based revenue and its transformative impact on practice growth.Unveiling the Power of Cash-Based Services: Explore the significance of incorporating cash-based services amidst evolving market dynamics.Strategies for Profit Maximization: Uncover operational ti

Throwback Episode from September 2021: "Practice Owner & author Steve Line Shares How to Grow Your Practice with “The Feel Good Experience"Join Chad Madden for an insightful conversation with Steven L. Line, the author of "The Feel-Good Experience: Growing Your Physical Therapy Practice with 5-Star Customer Service." In this engaging episode, you'll discover ways you can revolutionize the patient experience in your practice.Tune in to learn about efficiency, management strategies, team development, and using metrics for healthcare practice growth and success."The Feel-Good Experience" provides a comprehensive game plan for healthcare providers, practice owners, and managers to enhance their practices through an integrated approach focused on the patient experience. Steven's practical step-by-step guide is a must-read for anyone seeking better outcomes for their patients, their team, and their practice. Take the first step towards creating a truly exceptional patient experience in your healthcare practice

Want to take your physical therapy private practice to new heights? Join us for a game-changing episode and learn the $20M Marketing System for Physical Therapy Private Practices. In a recent webinar, Chad Madden taught a live audience how he used precise marketing systems, honed over 20 years, to grow his PT practice from $4M to $20.8M in 6 years. Tune in to reveal:The #1 Key Ingredient of a Marketing SystemCommon Marketing Pitfalls5 Pathways of New Patient FlowHow to Set Up A Marketing DepartmentDiscover the critical difference between processes and full-blown systems - and why having robust systems in place is the key to unlocking explosive growth for your practice. Chad pulls back the curtain on his proven system-building framework that has allowed him to consistently attract new patients while avoiding the pitfalls that trap other practices.You'll learn indispensable secrets, such as when and how to leap into online advertising juggernauts like Facebook and Instagram. Chad explains how to track and opt

In the world of physical therapy private practice, understanding the intricacies of revenue cycle management can significantly improve profit margins and practice growth. The Grow Your Practice podcast welcomes back Bob Kowalick, a seasoned physical therapist and CEO of Revenue Cycle Solutions. Kowalick shares insights from his extensive experience, including building a successful physical therapy practice, navigating mergers and acquisitions, and transitioning into billing and data analysis, to help other practices improve their efficiency and profitability.Tune in to learn:Why PT private practice owners need to shift their perspective and better understand the importance of revenue cycle managementHow simplifying practice operations and mitigating internal causes of time variance can increase efficiency, lower costs, and improve revenue per visitWays to use data as a tool for driving informed decision-makingThe importance of creating scalable business systems in order to achieve optimal revenue potenti

Grow Profits With Reactivations?In this episode, Chad Madden answers an owner's question about how to fill space and schedules with every practice's #1 asset.Learn strategies to improve profitability through reactivations in private practice, including key principles and tips shared by Chad Madden, owner of Madden Physical Therapy and Breakthrough.To apply for Profitability Under Pressure, go to getbreakthrough.com/apply

Podcast: Tony & Melissa Cere, March 8 2024In this podcast episode, we're introduced to Tony and Melissa Cere, the duo behind Kinetix PT. Listen in as this successful married couple shares their journeys into physical therapy, their experiences as clinic owners, and the challenges they've faced. The two speak in depth about their communication methods, team-building strategies, and persistence in overcoming financial obstacles in their field, alongside their personal anecdotes and outlooks.Listen in to learn: Melissa & Tony's Journey Opening Kinetix PT in Gainesville, FL Struggles in the Beginning Building Trust within their Team Reimbursement Renegotiations Family Life and Work Life Their Most Influential Books Takeaways from BreakthroughTo learn more about Tony, Melissa, or Kinetix PT, you can find them at:www.kinetixpt.comtonyc@kinetixpt.commelissa@kinetixpt.comNote: Applications for Profitability Under Pressure close March 21st, 2024. Apply at getbreakthrough.com/apply

In this episode, I sat down with David Strait of E-Rehab to discuss the evolution of physical therapy marketing. We explore the importance of a good website and online presence, the role of video, and future trends in the industry.

In this episode, I cover the 7 braindead simple steps for preventing no-shows, last-minute cancellations, and drop-offs. Patient no-shows and cancellations is one of the most common profit leaks we see. At the end of this episode, you’re going to know how to stop throwing your marketing dollars down the toilet and get a better ROI so you can increase profits and improve patient outcomes.You’ll be able to develop a clear plan you can implement immediately. LINKSHow does your marketing stack up against other practice owners? Take the marketing quiz to find out now: quiz.getbreakthrough.com/marketing