How I Built My Practice W/ Gene Monterastelli

Many small business owners find it difficult to write for their business. Writing is not a skill most of us think we have. This week I share with you one of my favorite ways to come up with text that is surprisingly easy and also something that you are already good at doing. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper. Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS  

From time to time it is a good idea to check in to see why we are taking the actions we take. Some of the tasks on our to-do list are very valuable and others not so much. It is useful for us to ask the question "Why am I doing this?" This week in the podcast we explore how to evaluate the value of each of the tasks we do and decide if we should continue to do them. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper. Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Many freelancers and small business owners make the same error. They mistake their mission for their unique value proposition and vice versa. If you are making this mistake then it will prevent you from communicating clearly with your audience. In this week's podcast I talk about the difference between the two, why it is valuable to understand both, and how to use the right one when communicating. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper. Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

One the most profitable decisions that I have made in my business is to give away a great deal of free content. For my main business I have created over 700 free resources since 2007. Of all the free resources I have created, none of them have been in or attached to my weekly email newsletter. I have always included links from the newsletter to my website. This week in the podcast I explain the two reasons why I do this. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Writer's block is no fun. The longer you sit not writing the harder it is to write. This week in the podcast I share with you 5 ideas that will help you write when you don't know what to stay. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

In last week's podcast we talked about a simple formula for constructing a sales letter. This week I cover what your reader is supposed to think and say after they have read the sales letter. Here is a hint: It's not "Wow, that was really well written!" Listen to see what you want them to say instead if you want your business to grow. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

I know how overwhelming writing sales letters can feel. This week I share with you a straightforward formula for writing a sales letter. I used this formula for every sales letter I sent for the first three years of my business AND it was super successful. Make sure you have a pen and paper to hand because you will want take notes. In the digital training Copywriting Step By Step I share this 8-part formula in much more detail with examples of it in action and an explanation of each part. You can purchase it for $97. OR if you subscribe to the How I Built My Practice White Paper in January you will receive it free of charge. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

I am guessing you are like me and you hate popover boxes asking for your email address on websites. Even though I hate popovers I have one on my website AND I am not getting rid of it anytime soon. It might be ugly, it might be annoying, but it is good business. In this week’s podcast I explore how I came to the decision to keep my popover and what lessons can be learned from the experience. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Did you know that most New Year's resolutions are abandoned by January 5th? * I am all for setting goals, but this week I talk about why New Year's resolutions are a fool's errand AND what you should do instead to set yourself up for success in the year ahead. Download The Worksheet If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS * Polivy, J., & Herman, C. P. (2002). If at first you don’t succeed: False hopes of self-change. American Psychologist

Today I have a very special holiday message. Don't worry it is short. This is the most important business advice I can give. Listen here: If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

In your inbox right now there is an invitation for a class, a digital product, or a live event that you feel like you must attend. They are going to share the one vital secret that you need to rocket your business to the next level! More than likely it would be exactly the wrong thing for you to do. This week I explain why. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

It is that crazy time of year right now with a million holiday events going on. This week I tell you why you shouldn't go to that Christmas party. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

When we are talking about our products, our services, and our business we can feel like we starting to sound like a broken record. The truth is we need to be sharing our message with our audience over and over again. This week in the podcast we talk about why this is and what we can to make sure we are being heard. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

If you are going to be a better marketer then you need to shut up. No, I'm serious about this. You talk way too much. And I use to make the exact same mistake. If you talk less you will make more sales. I explain it all in this week's podcast. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

The hardest word for a small business owner to here is the word "no". But the truth is you need to hear it more. Don't believe me? Check out this week's podcast. When you are done you are going to be seeking out people who say "no". If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

Last week I didn't do a podcast. I didn't sent out 4 of my newsletters. It happened because I was behind and because I was traveling. AND guess what horrible outcomes happened? Listen here to find this week. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

With the amount of complaining people do about how clogged their inboxes are you would think it is better for you to send fewer rather than more emails. This isn't true. It is better to send more emails. But is not about the number of emails you send. It is about the types of emails you send. This week I talk about my email strategy, why more is better, and what you need to be sending. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

In podcast 21 I talked about why I give away so many free resource. This week I share with you how I decide what to give away and how I shape the content so that it leads to more sales. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

For my private coaching practice I have over 650 free resources on my website. There are articles, audios, and videos. There is very little I hold back and many of my colleagues have accused me of giving away too much away. The truth is that I probably haven't given away enough. This week I explain why I give so much away and how you can use that strategy to build your business. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

One of the fastest and most powerful ways to grow your business is to go out into your community and give presentations. I know, for most people this sounds scary because you don't like public speaking. This week I share how public speaking can be used to grow your business and your authority. If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS