Meliss Marketing

In this episode I talk about establishing a foundation for your market research using social media. We discuss: Finding your dream customer Social media platforms Language to reach your target market Creating content your audience wants

In this episode I talk about my Monday morning routine and how having a strong system in place benefits your business. We discuss: "No-call" days Setting intentions Implementing systems Making the most of your time

In this episode I talk about A/B, or split, testing and why it would benefit your business. We discuss: What is A/B testing? What you can split test Variations you can make

In this episode I talk about choosing the right lead magnet for your needs. We discuss: Sales funnel Knowing your buyer Formats for lead magnets Aligning your goals

In this episode I talk about 5 ways to build brand awareness that may surprise you. We discuss: Networking Contests Showcasing your brand personality Hosting guest content Being a guest on a podcast

In this episode I talk about manifesting what you want to achieve this year and discussing what it means to be ahead of your time. We discuss: Vision boards Laying out your future Creating that reality Listening to your intuition

In this episode I talk about making your live videos look professional, even if you are using a smartphone. We discuss: Lighting Camera tips and tricks Sound quality Your background Captions

In this episode I talk about how to coordinate your team when working remotely. We discuss: Establishing clear expectations Setting up communication methods Collaboration Motivation Innovation

In this episode I talk about how to train new hires when they join your team. We discuss: The fear of training Video for training Using your existing team Your Standard Operating Procedure Other online tools

In this episode I talk about how a great team will help you grow your business and where to find your team. We discuss: The laptop lifestyle Using Facebook groups to hire Being specific about what you want Google forms Word-of-mouth UpWork/Fiverr

In this episode I talk about being open and flexible to new opportunities that may come your way as a new business owner. We discuss: My goals for last year New directions Where I'm headed

In this episode I talk about DoorDash - an app that really helps free up some time in my personal life. We discuss: What is DoorDash? The benefits of using it DoorDash as a time saver

In this episode I talk about what you can do to lower your marketing budget and what you should definitely NOT attempt to try on your own. We discuss: Social media Social Marketing Academy Networking Content Creation Tech Facebook Ads

In this episode I talk about why an elevator pitch is essential for business owners and how to perfect yours. We discuss: What is an elevator pitch? Bad elevator pitches Finding your niche Explaining what sets you apart

In this episode I talk about mindset and how important it is as an entrepreneur. We discuss: Growth Investing in yourself

In this episode I talk about what business owners can do to enhance their SEO. We discuss: What is SEO? Page Titles Adding a Blog Metadata Building Community Profiles Keywords

In this episode I talk about what mistakes I have made recently and owning your mistakes. We discuss: Proofreading Errors Email Mix-ups Technical Errors

In this episode I talk about why your Facebook Ads just aren't working for you and what you can do about it. We discuss: Ad Performance Why Ads are Rejected Text on Images Unrealistic Claims Your Ad Copy Call to Action

In this episode I talk about Facebook and how they came under fire for inflating their video metrics. We discuss: Data Sharing Video Metrics Video as a Platform

In this episode I talk about how you and your business can benefit from incorporating video into your marketing plan. We discuss: Video as a Marketing Tool Going Live Building Relationships Enhancing Engagement Using Video to Train Employees