Fuel Your Marketing Podcast With Arti Sharma| Marketing Podcast For Ceo's, Business Owners, Entrepreneurs And Modern Marketer

  In this episode of Fuel Your Marketing, we have a seasoned marketing leader with extensive experience in demand generation and go-to-market strategy. Remi Frank, currently the Head of Marketing for OG Life Lab, an innovative digital learning platform, shares her prowess in challenging conventional training methods.   The discussion goes deep into OG Life Lab's unique approach to targeting “trailblazers” and early adopters with its digital learning solutions, followed by Remi's own content-driven demand generation strategies, which include the “Pick a Fight” and “Lead a Parade” methods. Having done this in her previous role at Thermomix, Remi shines a light on the need for a marketing automation strategy as a profit center, in lockstep with sales, and the importance of quality customer data to enable effective personalization.   Her passion for marketing, especially in connecting people with great products, combined with her rich background, makes her a great example for both seasoned and new marketers

Have you ever wondered what it takes to turn a vision into a thriving business?   Joyce has done just that, as the first marketing hire for several manufacturing startups! She’s passionate about helping founders craft their narratives and reach their people.  We dove into the emotional challenges of the startup journey, the importance of strategic decision-making, and how effective partnerships play a vital role in achieving success. Joyce also shared invaluable insights on preparing for that crucial first marketing hire, particularly in the SaaS industry, highlighting the need for self-awareness and a clear understanding of what good marketing looks like.  Join us as we explore the intricacies of startup marketing and the drive to create meaningful impact. Whether you’re a seasoned marketer or an aspiring founder, this episode is packed with insights to help "fuel your marketing" and accelerate your path to success.  Learn from an experienced leader who’s been in the trenches of high-growth startups

We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up?  In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We discuss valuable insights on the challenges that came with that shift.  We also impart nuggets of marketing wisdom and strategies to help elevate your brand. Embracing digital transformation in your marketing strategy is key to staying ahead of the curve. Learn more about that by tuning in!    Episode Highlights:  00:00 Podcast Intro  00:10 Episode Intro  00:30 Digital Transformation in Consumer Electronics  01:15 The Role of Traditional Marketing in a Digital World  02:45 Strategies for Effective Email and Social Media Marketing  04:10 Building Brand Identity Through Consistency  05:30 Adapting to Change: Lessons from the Automotive Afterma

Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice that you can apply to your own marketing efforts. Listen and learn in this episode! Episode Highlights: 00:00 Podcast Intro 00:10 The power of targeted demand generation 01:45 Lead generation vs demand generation 02:25 Data's Role in your campaign 03:45 Personalized engagement 04:10 Sales & Marketing alignment 04:40 Top 5 Metrics to keep an eye on 06:00 When to use targeted demand generation? 7:00 What kind of content should you produce on campaigns? 8:00 Example: Health Tech Space Company 10:40 Adapting your campaign to your target audience 13:30 Outro If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to ra

Artificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your luxury car's tank, which is your marketing campaign. In this episode, Arti Sharma wraps up the way AI is changing the world of advertising. How important it is to up-level your skillset using these tools, maximizing your revenue and engagement results. Listen and learn in this episode! Episode Highlights: 00:00 Podcast Intro 00:10 Episode Intro 00:30 A deep dive into Artificial Intelligence 01:20 Why AI matters so much for us marketers and business owners? 02:25 How AI is changing how we interact with technology 03:25 How is AI already making waves in the world of advertising 04:30 Combining marketing strategy with AI 06:20 How experienced marketers help 08:00 Learning to uplevel your skillset using AI 09:45 The importance of embracing AI through testing 11:00 Simple automation can be your entryway 12:05 Optimizing

One of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business. In this episode, Arti Sharma wraps up the 2023 SEO series by talking about AMPs or Accelerated Mobile Pages. She shares the pros and cons of using them to help you make the right decision if you should hop on this trend for your business. Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE Accelerated Mobile Page (AMP) is an open-source framework developed by Google Developers that allows web developers to create fast loading lightweight versions of web pages for mobile devices. Why businesses are using AMPs? AMPs are designed to load quickly and provide a smooth, seamless user experience on mobile devices, which can improve user engagement rates.  Faster loading times tend to rank higher in search

Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to miss out on. In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voice Searches on different Maps.  Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE More than 2 Billion people are using Voice Search to find businesses, products, services, and general information. One big reason why voice search has been so successful in recent years is that it’s being used in smartphones, smart homes, cars, and everywhere else.  The 3 types of Voice Searches: Discovery, Direct, and Knowledge-based. In discovery searches, people are looking for types of local businesses. In direct searches, people ask for information about a specific local business. Knowledge searches may have local businesses’ intent, but local businesses can cre

Do you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case. In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices.  Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE SEO strategies and resources for voice search will not only get you more traffic from people using voice search but will also become more important pillars of your entire SEO strategy going forward.  There’s a difference between a typed search and a voice command search. Best practices for Voice Search Optimization: Look at long-tail keyword strings and include them in your content. Think about the who, what, where, and how when starting to build content. Include them in your copy and headings. Use conversational language. Sound authentic, easier to understand, and easier to read. Casual writing is the way to go.  Improve your local SEO

We’ve been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data points as to what is happening, we can test and try these trends and still win the game back. In this episode, Arti Sharma tackles why click-through rates are diminishing, what zero-click and no-click content spaces are, and what we need to do to get a spot in these spaces. Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE Google is trying to keep people in its ecosystem and serve them Zero-click Content is informational content, which is focused on the search engine results page. It provides the searcher with what they want without having to leave the search page.  No-click Content is high-value content that has been published by a brand that requires no click to consume fully.  It's often published on a third-party site. You cannot force your brand into any zero-click space on Google, but you c

With Google’s algorithm constantly changing, you need to be one step ahead of the game. It’s important to have a deep understanding of what has been working consistently through these changes and how you will properly adapt to them. In this episode, Arti Sharma explores some key changes every marketer should be aware of to have a real advantage for any upcoming updates from Google, especially around content creation.  Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE Every alteration to Google’s algorithm has consistently prioritized the user's experience.  Being adaptable is important, but making too many changes quickly without a data-driven approach won’t benefit you.  Slow down and analyze first what happened. Understanding the word queries you were ranking for before and not ranking anymore can be a starting point to help you understand what might be stopping you from doing well in the search. A holistic approach is a way to go. Don’t take Google at its face value. They will come out w

Marketing for manufacturing businesses can get challenging because of selling complex products to niche markets. Hence, it is important to make sure that marketing campaigns are very targeted and resources are utilized strategically. This ensures that every opportunity represents a significant revenue potential for your organization.   In this episode, Arti Sharma talks more about ABM strategy for B2B manufacturers, how to get started with conversion-focused marketing campaigns, and the qualities of a good ABM platform for manufacturing businesses.   Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE   Your marketing needs to be very targeted. It has to be personalized to be effective. Otherwise, you're simply wasting time and money marketing to people who will never be qualified to buy.   Find the right messaging that resonates with your potential market and reach them with that messaging, wherever they are.   Use marketing technologies that will make sure that your advertising campaigns are

Video is an essential aspect of overall marketing today. Video marketing is a great way to showcase your visions and goals, engage potential customers, and attract the right people to work and scale with you.   In this episode, Arti Sharma takes a deep dive into video marketing for B2B manufacturing. She shares some important tips on the types of videos you can make and the processes involved in video creation and marketing.   Listen and learn in this episode!     KEY TAKEAWAYS FROM THIS EPISODE   More and more consumption of video content is becoming more prevalent and many companies are investing and carving out specific budgets for videos.   Many companies today need help to explain what they do, who they serve, and what makes them so different. They kind of hide all this information on their website and it’s going to get harder and harder to keep the attention of visitors on those types of pages.   Video marketing is something that not everybody is embracing so it’s a way to differentiate yourself from ot

In today’s digital age, websites are the most visible part of B2B companies. Even during non-business hours, a website assists your potential customers with their independent research. It is just essential to learn how to gain a higher edge in your industry through your website design and content. This will greatly help you be the manufacturer of choice for businesses.   In this episode, Arti Sharma talks about how to create a compelling website that serves your audience well and converts at higher rates.   Listen and learn in this episode!     KEY TAKEAWAYS FROM THIS EPISODE   Driving high-quality prospects to the website is the best way to ensure that your target customer can be entertained, engaged, and delighted to convert into sales.   Potential customers turn to a company’s website to conduct independent research before engaging the sales team.   Your website is serving as a 24/7 salesperson for your customers so it needs to create an impression to make this a delightful experience for them.   A site th

Search Engine Optimization is no longer optional. To stay relevant, set a budget for your SEO plan and adopt it at your earliest.   In this episode, Arti Sharma talks all about SEO and the value it brings to manufacturing and industrial organizations.  She shares relevant tips on the things you should consider for your SEO campaign.   Listen and learn in this episode!     KEY TAKEAWAYS FROM THIS EPISODE   If you are one of those companies who was trying to attract the new generation of engineers to specify their products in their RFI, then you need to start working on your SEO plan.   If you go straight up in defining high-volume search keywords, you may end up risking the targeted phrases that your ideal customers are looking for and you have missed out on optimizing your web presence.   Build your buyer profile, understand their desires, their requirements, and reasons for making that search, and then choose the keywords.   Search intent is the why behind that search query.   Google’s aim is to provide user

In today’s business world, it is not enough to just have a great product. We also need great marketing strategies. With so much competition out there, you must do the most creative marketing strategies not just to attract potential customers but also to get long-term trust and loyalty for your brand and generate more sales as you grow.   In this episode, Arti Sharma takes a deep dive into the 5 inbound strategies for manufacturing organizations. They’ve found these techniques to be staples in attracting, engaging, and creating delightful experiences for their audience.    Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE   5 Inbound Strategies for Manufacturing Companies:   Website Design. A website is an efficient and very important part of doing business today. A good website can leave a positive impression on your visitors.   Content Marketing. It is becoming more important to produce higher-quality content that engages customers and establishes that trust.    How to improve your blog

Gone are the days when buyers make a phone call to talk to a sales representative to find solutions to their problems. With easy access to the internet these days, they now prefer to find everything online and make a decision even before talking to your sales team. Thus, it is time to invest in better digital marketing techniques for your business.   In this episode, Arti Sharma talks about where marketing is heading for manufacturing organizations and why now is the time for most manufacturing and OEMs to embrace modern-day strategies.   Listen and learn in this episode!     KEY TAKEAWAYS FROM THIS EPISODE   In the past few years, manufacturing companies have invested in modernizing their marketing and have seen measurable results.   Traditional sales and marketing tactics are still pieces of the puzzle, but a growing segment is online.   Most manufacturing customers prefer to find answers online rather than making a phone call. This shift is forcing more and more manufacturing companies to look at their dig

Marketing is ever-changing and if you fear adopting new technologies, your competitors will be way ahead while you get stuck. On the other hand, if you choose the right tools that will fit your business processes, you are going to give your customers the best experience and your business will be profitable. In this episode, Arti Sharma and Rebecca Phillips talk about choosing the right automation for your business process and the benefits of having it for your business growth. Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE In this day and age, customer delight is a big thing for businesses. Having automation will give you more time to focus on things that are going to move the needle and it’s not just for large organizations. Your team must have a high level of adoption to be able to use the tools that you want to use and achieve their purpose and function. The tools must be easy to use and customizable to your processes. RevOps puts the customers at the center, looks at the customer jou

Marketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand promise, and the values that you want to add to your clients. In this episode, marketing and business coach Dan Holstein talks about the importance of marketing in scaling a business, what should be in an ideal marketing vision, and taking advantage of new marketing technologies without losing your interpersonal relationship with your clients. Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE Marketing is the engine that drives growth and scaling. If you don't have an effective, consistent, and replicable marketing function, then you'll run up and down in the business. Develop rapport and trust with your customers along their journey with your business. Discounting is a financial apology for a lack of confidence in your product or service. Marketing is designed to uncover people's needs and to let

The pandemic has changed the state of social media and communications. During this crisis, companies cannot continue with their regular social media strategy and content marketing.  On this podcast my special guest Aaron Fulk, CEO, Lillian James Creative and I share, where companies should focus and pivot in their social media strategy to build deeper connections with customers, prospects, partners and teams. - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube! iTunes: http://ow.ly/Ihl350xDn8M Google Play: http://ow.ly/sPag50xDn8T Spotify: http://ow.ly/bt0g50xDn8Q Our Podcast Portal: http://ow.ly/ogQK50xDn8S

Today, Arti talks with SEM Rush's Head of International Partnerships, Fernando Angulo, all about today's search marketing and where search is headed - including the trend towards importance of customer journey over vanity metrics! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube! iTunes: http://ow.ly/Ihl350xDn8M Google Play: http://ow.ly/sPag50xDn8T Spotify: http://ow.ly/bt0g50xDn8Q Our Podcast Portal: http://ow.ly/ogQK50xDn8S