Dog 'n' Bone

Kathryn Jacob, CEO of Pearl & Dean, and Michael Brunt, Publisher of The Economist, talk about the challenges facing traditional media, how cinema and print help drive change in social attitudes and why free insect ice cream makes for a great campaign in this Dog ‘n’ Bone special recorded at Cannes Lions.

Nick Manning, Senior Vice President, London at MediaLink, and Carl Erik Kjærsgaard, Co-Founder and Chief Executive of Blackwood Seven, discuss the challenges facing “Mad Men, Media Men and Maths Men” in a Dog ‘n’ Bone special recorded at Cannes Lions.

In this special episode of the Dog ‘n’ Bone we interview Babs Rangaiah, Executive Partner for Global Marketing at IBM iX, at the Cannes Lions festival. Rangaiah explains IBM iX’s blockchain pilot project for media deals and how it will provide greater supply chain transparency. The project is in partnership with brands including Unilever and Kimberly-Clark and with Mediaocean.

Darren Childs, CEO of UKTV, and Steve Ackerman, Managing Director of content company Somethin’ Else, talk about how a local tone of voice and creativity can help broadcasters combat global streaming platforms like Netflix and Apple; why brands are failing to fully optimise their involvement in TV show formats and the perils of live broadcasting Led Zeppelin in this Dog ‘n’ Bone special recorded against the backdrop of the bustling Cannes Lions festival.

GoDaddy Vice President and Chief Marketing Officer Kate Cox chats with Adobe’s Senior Director for Enterprise Marketing John Watton about bringing creativity to B2B marketing, why Freddie Flintoff launched a line of miniature ‘Freddies’ and how encouraging staff to pursue side hustles delivers payback.

CEO of The Marketing Society Gemma Greaves and Google marketer Nishma Robb take part in an open, free-flowing chat around leadership and diversity that explores the need to admit vulnerabilities, the notion of imposter syndrome and the importance of supporting colleagues.

Founding partner of OysterCatchers Suki Thompson, and brand marketer Helen Gorman share stories and lessons learnt from working on brands such as Post Office, McDonald’s and Ribena. We hear about tight briefs, the necessity to understand the whole production process and what it’s like to be sued by Sir Martin Sorrell.

Four publishers explain the difficulties in choosing potential ad tech suppliers and their tips to make the buying process run smoothly in this special edition of Dog ‘n’ Bone. It is an edited version of Propeller’s panel held at Ad Week Europe in London and features Jonathan Lewis, Head of Partnerships & Digital Innovation at Channel 4, Fiona McKinnon General Manager at The Pangaea Alliance (including CNN, Reuters, Fast Company), Guljeet Samra, Digital Commercial Operations Director at Hearst Magazines and Danny Spears, Programmatic Director at The Guardian. It is curated by Propeller founder Martin Loat.

Four marketing trade press editors discuss how they make decisions about the stories they run, the commercial pressures they come under and the best ways a PR can pitch a story for publication in this special edition of Dog ‘n’ Bone. It is an edited version of Propeller’s panel held at Ad Week Europe in London and the panel features Russell Parsons, Editor of Marketing Week, Rachel Barnes, Editor of Campaign, Stephen Lepitak, Editor of The Drum and Seb Joseph, Brands Editor, UK at Digiday. The session is chaired by Propeller’s Director of Content Branwell Johnson.

Jon Wilkins, chairman of creative agency Karmarama, now part of Accenture Interactive, and Nils Leonard, co-founder of creative studio Uncommon London, talk about the challenges of launching a start-up agency, the possible future for agency networks and why now is the time for agencies “to create stuff”. We also learn why keeping a punk-rock sensibility is vital, when and how to fire a client and why it’s important to invest in sturdy furniture when trying to woo potential big-spending accounts.

Phil Thomas, CEO of Ascential Events and chairman of Cannes Lions, and Mike Cooper, CEO of PHD Worldwide, talk about how the Festival of Creativity is changing to meet the call from brands and agencies for a simplified awards structure and value for money. Plus the need for media agencies to stay on top of constant technological change if they are to compete with the consultancies. They also ponder the lessons learnt from signing off staff ‘car parking’ expenses and over-promising on the availability of star talent. And finally we learn whether Tim Berners-Lee likes to party.

Nigel Dewar-Gibb, specialist media lawyer at Lewis Silkin + Rahul Rumalla, Founder and Chief Technology Officer of Paperchain We hear Nigel and Rahul discussing the so called ‘Black Box’ royalties that remain unclaimed by music artists, the need to audit performing rights organisations, such as PRS for Music, PPL and BMI, and the potential for Blockchain in the music industry. They also discuss the Radiohead/Lana Del Rey copyright bust up, when is the right time for a legal scrap, the joy of buying the Ramones in four different formats and living a more minimalist life by selling everything except a back pack and guitar. About the guests: Nigel Dewar-Gibb is an experienced commercial IP lawyer and his focus is on digital media and technology sectors. He advises companies on the acquisition, production and licensing of content including ‘fingerprint’ tech companies, which track and report revenue. Because of the increasing complexity of copyright, he has set up a team to investigate royalty income flows

Kimberly Kriss, the former CMO at Verisure Securitas Direct and AEG Live + Mimi Turner, former Communications Director, Northern & Shell Kimberly and Mimi talk about the ongoing #metoo campaign and give their opinions on this and diversity in business too. They share thoughts on inspiring leadership and discuss a crisis within the UK newspaper industry involving Kate Middleton and the concept of hiring burglars as security consultants... About the guests: Kimberly Kriss has an impressive background in brand strategy, marketing, and communications spanning more than 20 years. She helps companies revitalise and transform to deliver an exciting brand experience, greater commercial results and increased customer preference and loyalty. Her comprehensive perspective combines experience in the UK, Europe, the US, and on both client and agency sides. She has driven the direction of some of the world’s leading brands including Reebok, PepsiCo, Sotheby's, NewsCorp, AEG Entertainment, Accolade Wines, Rockwool

Sam Tomlinson, Partner (Media Assurance), Price Waterhouse Coopers & Phil Smith, Director-General, UK advertiser association, ISBA Sam and Phil discuss the winners and losers of the GDPR data rule change, how procurement and marketing services people can get along better, brand owners bringing their adtech in-house and the trade press tendency to conflate all consultancies into one bucket! Sam Tomlinson is a partner in PwC’s media assurance practice. He has worked for the global consultancy for nearly 20 years, working with media organisations in both London and New York. He currently leads PwC’s award-winning work on audience measurement and advertising effectiveness and he has advised clients on issues ranging from media audit to impact measurement to digital strategy to cross-border news consumption. PwC’s measurement and media assurance services cover publishing, websites, apps, television, radio, out-of-home and live events. Phil Smith was appointed Director-General of the UK advertiser associati

James Wildman, CEO, Hearst Magazine UK & Julio Bruno, CEO, Time Out Group We hear James and Julio discussing digital transformation for their respective content empires, diversifying and building food markets and book fairs around the world, their biggest career mistakes, where they get their inspirations from and how they share these with their respective teams and how being the CEO of a Plc compares to running a big market for a private global company… About the guests: James Wildman is CEO, Hearst Magazines UK, a position he has held since January 2017. Formerly Chief Revenue Officer at Trinity Mirror plc, James was responsible for the group’s national advertising revenue and commercial operations, transforming the company’s industry reputation and driving a turnaround performance built around digital acceleration and creativity. Previously, he was managing director and VP of sales at Yahoo UK. Time Out Group CEO, Julio Bruno has been Time Out Group's CEO since 2016, having initially joined as Ex

Rupert Howell, Group Development Director, Trinity Mirror & Paul Pester, CEO, TSB Rupert and Paul discuss TSB’s involvement with Pride of Britain and Pride of Sport Awards, their biggest mistakes in business and the lessons they learned from them, digital transformation in media and banking and we hear which branch of the TSB is now surprisingly the biggest... Rupert Howell’s career spans over three decades and reads like a who’s who of media brands, including senior level positions at Chime Communications, Ogilvy, Grey, Y&R, McCann Erikson, ITV Plc and of course, the award-winning advertising agency which bears his name, Howell Henry Chaldecott Lury (HHCL). Rupert is currently the Group Development Director at Trinity Mirror Plc and is also non-executive Chairman of Brave (part of Lagardere Plus Sports & Entertainment) and a Trustee of The Media Trust. Paul Pester is the CEO of TSB Bank. Having joined Lloyds Banking Group in 2010, he was instrumental in the design, build and launch of TSB Bank