Dog 'n' Bone

Listen to the first of two Dog ‘n’ Bone specials recorded by Propeller live at the Advertising Association’s LEAD 2020 conference ‘where advertising meets politics’. We asked guests and speakers ‘What do you think advertising should be responsible for this year?’ and ‘How can advertising, which is based on encouraging consumption for its survival as a business, square its existence with society’s growing sustainability agenda?’ This episode features Karen Boswell of VMLY&R, David Amstel from the Cabinet Office, former Speaker of the House of Commons, the Right Honourable John Bercow and others tackling these tough questions.

The final episode of three Dog ‘n’ Bone specials recorded by Propeller at MAD//Fest 2019. In this episode we use one of our favourite formats - the relay race question. We grabbed some of the event attendees amongst the hustle and bustle of MAD//Fest and ask them to answer a question set by the previous person. They then have to pose their own question for the next guest. The chain of questions and answers shows what’s on the mind of our industry, whether these are concerns over marketing ethics or social influencer relevance, or whether it’s a little more abstract. For more information on MAD//Fest visit www.madfestlondon.com/

This companion episode to part one contains more interviews of industry go-getters amongst the hustle and bustle of MAD//Fest. We asked our guests what makes them mad about the marketing and advertising industry, and how they dare to be different. The episode features spokespeople from KFC, OMD, ESI Media and more. For more information on MAD//Fest visit www.madfestlondon.com/

What makes you mad about the marketing and advertising industry? How do you dare to be different? This first of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at MAD//Fest 2019 investigates these questions by quizzing a host of executives, including spokespeople from MADE.com, Diageo, News UK and more. For more information on MAD//Fest visit https://www.madfestlondon.com/

Tim Weller, founder of business publisher Incisive Media, now celebrating its 25th anniversary, chats to Simon Fox, until recently CEO of Reach Plc (formerly Trinity Mirror), about the blood, sweat and tears of M&A and business growth. The conversation takes in Simon’s strategy for merging Express Newspapers with Trinity Mirror and negotiating with fearsome Richard Desmond; the rollercoaster ride of Incisive’s journey through market listing and private ownership; the perils of asking Princess Anne to run your tombola and the risks of performing magic live in front of an audience of advertisers. The importance of editors in maintaining credibility, stability and helping drive cultural change is also discussed, with hat tips to senior newspaper editors like Lloyd Embley, now Group Editor-in-Chief at Reach.

Brixton Finishing School(https://brixtonfinishingschool.org/) and Hoxton United (https://www.hoxtonunited.com/) founder Ally Owen is joined by one of her students, Dorcas Matomby, and Propeller Group Chairman Martin Loat to discuss the difficulties in bringing diversity to the creative industries. The industry-funded BFS trains young people from diverse backgrounds, including the neurodiverse, for careers at media agencies, owners and brands. Hear how companies miss out on an injection of creativity by failing to widen their talent pool to reflect their customers, why so many companies are ‘tone deaf’ in their actions and how to create a welcoming environment for employees from diverse backgrounds. Featuring mentions for The IPA (https://ipa.co.uk/) and Creative Equals (http://www.creativeequals.org/).

Keith Moor, CMO of Santander UK and soon to join national lottery operator Camelot, talks to Lauren Reynolds, global brand manager for Love Island at ITV Studios, and Martin Loat of Propeller Group. They discuss why a serious bank should make fun ads like “the bank of Ant and Dec”, paying agencies for great ideas, giving celebrities a second chance if they have “issues”, taking Love Island into fourteen international countries, why Keith’s joining Camelot… and what can go wrong when you put a poster of a frozen chicken in a bank branch.

Marketing Director of Direct Line Group Mark Evans chats with Frith Hookway, formerly of Snap Inc. and now Head of Strategy at Vidsy, about career development in a conversation moderated by Martin Loat, Chairman of Propeller Group. Mark acted as an adviser to Frith when she was a scholar at The Marketing Academy and they have stayed friends since. Their conversation unpacks topics such as mentorship, big decisions like taking a post abroad, ‘unlearning’ and ‘squiggly’ career paths.

We grabbed senior industry executives amid the hustle and bustle of Advertising Week Europe and asked them to answer a question asked by the previous person. They then had to set their own question for the next guest. The chain shows what's on the mind of industry leaders and there are revealing answers to questions such as ‘what gets you out of bed in the morning?’ and ‘what people would change about the media industry?’. Among guests who accepted the challenge were Managing Director of VMLY&R Amanda Farmer, co-founder of BBH and Chairman of Whalar Sir John Hegarty and CMO of Santander UK Keith Moor.

What do people in the marketing and media industry enjoy about attending events? What do they dislike about such extravaganzas? And where else do they go to expand their industry knowledge? This second of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at Advertising Week Europe continues the theme of Part 1 by quizzing a host of top movers and shakers, including Sir John Hegarty, co-founder of BBH and Chairman of Whalar, Keith Moor, Chief Marketing Officer at Santander UK and Harsh Kapadia, departing ECD at VMLY&R London who is relocating to the agency’s New York office, among others.

What do people in the marketing and media industry enjoy about attending events? What do they dislike about such extravaganzas? And where else do they go to expand their industry knowledge? This first of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at Advertising Week Europe investigates these questions by quizzing a host of executives, including Amanda Farmer, Managing Director of VMLY&R and Celine Saturnino, Chief Commercial Officer of Total Media.

Unilever Chief Marketing & Comms Officer Keith Weed tackles questions from young marketers on the eve of his departure from the multinational. McDonald’s Hannah Pain and Google’s Crystal Eisinger give Keith the third degree on mixing ‘magic and logic’ in marketing, imposter syndrome, advice on working towards being a CMO and more in a session moderated by Robin Wight, President of The Engine Group.

Advertising Week Europe’s Matt Scheckner and Ascential’s Phil Thomas, Chairman of Cannes Lions at Ascential, discuss where they are turning for sponsorship money now agency networks are under pressure, ‘the show must go on’ moments and the guests that have delighted or disappointed them.

The Drum’s entrepreneurial Editor-in-Chief Gordon Young is interviewed by Propeller Founder Martin Loat as he discusses how he built the trade media brand into an international business and how the print magazine acts as a springboard for a host of other Drum activity. We also learn how comedian Omid Djalili landed Gordon in trouble with RBS and about his run in with a Scottish High Court judge.

CEO of Guardian Media Group David Pemsel and CEO of the Financial Times John Ridding discuss what it’s like to oversee businesses staffed by journalists, how they make tough decisions and their respective routes to the top job in this Dog ‘n’ Bone special, moderated by Propeller founder Martin Loat.

Helen Tupper, founder of Amazing If, podcast curator and Marketing Week columnist, chats to Sky’s Head of Women in Leadership Tamara Kaye. Topics include the challenges of recruiting a diverse team, how empathy from management will create a productive workplace culture and why marketing should spearhead fresh thinking and fresh ideas.

Controversial columnist and marketing consultant Mark Ritson chats about why ‘Fearless Girl’ should not have won Effectiveness Awards, tribalism in marketing, how he makes money, and an unfortunate, messy episode with a sausage and clients.

Royal Bank of Scotland’s David Wheldon and ISBA’s former Director of Advertising & Media Bob Wootton chat about the changing role of the CMO, the end of the ‘lead agency’ concept, the challenge of a fragmented media landscape and the danger of seductive digital metrics.

Lucky Generals’ Andy Nairn and Bartle Bogle Hegarty’s Alison Hoad discuss what’s changed about account planning as the discipline reaches its 50th anniversary. Andy is co-founder of LG and Alison is Chief Strategy Officer of BBH. Learn why outsourcing to an agency still has value and experience the horror when pitch theatre goes awry.

Mark Benson, CEO of global creative studio MPC and John Payne, Managing Director of RSA Films, Asia, discuss sources of new directorial talent, the kind of film and video content brands should be thinking about in a multiplatform, multichannel world and the embarrassment of agreeing to dress in bondage gear for a shoot.