Stories Behind The Grind



Tactical tips for your business to help you simplify, strategise and scale up the impact you are having in this world. Building a community of like-minded founders to enable you to take back control of your business and your destiny.


  • #60 Building Your Billion Dollar Body With Nicholas Bayerle

    16/09/2019 Duration: 29min

    On this episode of Stories Behind the Grind, listen to my conversation with Nicholas Bayerle, founder of the Billion Dollar Body. We discuss the 3 key steps to ultimate health, wealth and relationships, taking 100% responsibility and one of the key foundational truths of life. Also discover What life was like for Nicholas' growing up Where the idea of Billion Dollar Body came from Where to start first? How to get results now by using this unique way of learning How Nicholas made the switch and realized he didn’t need to be superfit to start going to the The importance of looking at the foundational truths versus tactics What 100% responsibility looks like for Nicholas Key foundational truths of life The 3 main stages of money Nicholas’ definition of the Grind Links: Billion Dollar Body - Instagram - BDB Live - Be sure to follow me on Instagram and say Hi @aidanvoc Subscribe to the podcast on A

  • #59 How Content Marketing Can Help Grow Your Business with Julio Guevara

    02/09/2019 Duration: 32min

    On this episode of Stories Behind the Grind, listen to my conversation with Julio, social media director at Perfect Daily grind, the world’s leading online coffee publication. We discuss how Perfect Daily grind grew into the powerhouse publication it is today, what steps you should take to plan releasing content and skills needed to stay ahead of social media changes. Also discover How Julio got interested in social entrepreneurship and social media The 3 main projects for Perfect Daily Grind What goes into creating a content strategy Marketing and the role it plays in the planning stage The importance of combining value and authenticity, content and resources Making sure the audience has to see the value of what they share Social media will give you feedback on how your content does Why doing these two things will separate you from all the other social media content out there The evolution of content for Perfect Daily Grind How to capture peoples attention on social media Keeping up with the change

  • #58 How to Develop Your Personal Brand through Authenticity with Danielle Daily

    19/08/2019 Duration: 23min

    On this episode of Stories Behind the Grind, listen to my conversation with Danielle, Author, Consultant and TedX speaker. We discuss the 3 key digital voices and how these can show up, 7 ways to pre-promote your content and how to know when you’ve found more of your authentic voice. Also Discover Why Danielle started to study anthropology but didn’t choose the traditional path Key principles that Danielle relies upon on a daily basis How to find your authentic voice and to express it digitally The 3 types of authentic voices Danielle uncovered through research How you’ll know if you found your authentic voice Limiting beliefs that Danielle have to overcome in relation to authenticity How to find your niche Advice to those struggling to express who they are for fear of rejection What scares Danielle at the moment How to pre-promoting content without feeling like a salesperson Links: Danielle on Instagram - The Suddenly Single Show - https://www.suddenlysinglesho

  • #57 Forging Your Path Forward as a Millennial with Luke Burrows

    05/08/2019 Duration: 32min

    On this episode of Stories Behind the Grind, listen to my conversation with Luke Burrows, founder of Grow2gether. We discuss how the path forward for millennials is more varied than ever, how reflection can show you the way and the importance of uncovering your purpose for clarity and direction. Also discover Luke's early side hustles Where the idea of Grow2Gether came from Feeling pressure to fit in with his social circle How Luke grew apart from some of his friends as he went on his personal development journey Surprises that came along the way on Luke's personal journey How to deal with bad situations Luke's big vision Hiring and bringing the right people who love what they do How to maintain focus Developing the habit of asking for help Limiting beliefs Luke has managed to overcome Common themes that keep coming up in Grow2Gether The process of self discovery Where Luke's open-mindedness comes from Maintaining open-mindedness Luke's definition of the grind Learn more about Luke here https://lukeburrow

  • #56 Fostering Sustainability Across The Supply Chain With Sasa Sestic

    22/07/2019 Duration: 32min

    On this episode of Stories Behind the Grind, listen to my conversation with Sasa Sestic, 2015 World Barista Champion. We discuss, how café owners can boost profits, how to foster collaboration in a team and how a visit to India, sparked the beginnings of Project Origin. Also discover What motivated Sasa while growing up How Sasa feels about the success he is enjoying today Sasa's definition of sustainability How baristas can communicate to customers the story of where coffee comes from Importance of the role baristas play Understanding the customer's needs Sasa's World Barista Championship journey Sasa's biggest learning during the competition How Sasa found Project Origin The end goal of Project Origin How coffee owners can get involved with Project Origin How to stay profitable as a café owner Why running a café is like driving a bus Sasa's tips and advice The importance of hiring people based on values Links: Website: Project Origin: Instagram: http

  • #55 Building Your Personal Brand On LinkedIn with String

    08/07/2019 Duration: 27min

    On this episode of Stories Behind the Grind, listen to my conversation with String, a top 20 content creator in all of Australia on LinkedIn. We discuss String’s 7 layers to building a personal brand, how to overcome your fear of appearing on video and how to break through the noise on LinkedIn. Also discover: Why String chose LinkedIn as a platform to grow How String's 9 to 5 job killed her creativity and pushed her to start her journey as an artist The need to learn business to enhance creativity How being authentic and building a community on Meerkat, allowed String to grow her following The 7 V’s Formula  of personal branding Why you should work on your strengths first 110 % versus 75 % quality of content Why even negative feedback is positive How to stay in people’s minds everyday Advice to those who find videos daunting Value of doing and practicing Being consistent and getting validation Video as a tool for communication The importance of sharing your knowledge String's memorable moments growing Linke

  • #54 Enabling Meaning and Purpose with Paul Dunn

    24/06/2019 Duration: 45min

    On this episode of Stories Behind the Grind, listen to my conversation with Paul Dunn, chairman of B1G1. What started out as just an idea has now had over 176 million impacts worldwide with more than 2,100 businesses involved. We discuss where this literally life-changing idea came from, how businesses can start giving back from as little as 1c a day and how the power of small can lead to momumental change. Also Discover The transition Paul made from an engineering background to becoming the Chairman of B1G1. The importance of adding value wherever you are Building a company that serves 23,000 businesses How the idea of B1G1 came about The power of small Why it’s not government or corporations that can change the world Being clear about your WHY How you can enable meaning and purpose in your own business The importance of knowing the reason you get up in the morning Building a business that people want to reach into How businesses can get involved in B1G1 B1G1 projects Linking what we do into outcomes Links:

  • #53 How To Improve Job Stability Whilst Still Remaining Profitable...

    10/06/2019 Duration: 32min

    On this episode of Stories Behind the Grind, listen to my conversation with Tim Walmsley, founder of BenchOn. We discuss what the future of work could look like, lessons learnt from scaling from a startup and managing both the supply and demand sides of a two sided marketplace.  Also discover Where the idea of BenchOn came from The importance of understanding both the supply and demand of the industry you’re in How a $1 million investment forced Tim to look elsewhere to get BenchOn up and running Taking a horizontal approach to building a marketplace across all industries Tim's view on where the workforce is going in the next 5 years Creating job stability for Australians Creating an environment where businesses have the flexibility and agility to move staff when and where needed coupled with the stability of full-time employment How to maintain corporate knowledge within the business The high cost of turnover (especially when hiring millennials) Why cutting your staff is like chopping your leg off to

  • #52 Living Life On Your Terms with Anastasia Button

    04/06/2019 Duration: 28min

    On this episode of Stories Behind the Grind, listen to my conversation with Anastasia Button, an author, speaker and coach who helps early stage startups accelerate their growth to $100k revenue. We discuss, how to deal with constant rejection, how to craft an attractive offer that will make clients want to buy and how to begin to discover your purpose. Also discover How Anastasia found her calling Helping people in a more intimate way How pain helped Anastasia find her purpose How to overcome rejection quickly Beating the pressure for millennials to figure out what to do in life What questions to ask to unleash more of your authentic self to the world Finding the guidance and being still Being a lot more than what we are told we could be Defining the entrepreneurial mindset Ego vs fear Relying on courage versus giving in to fear Common obstacles business owners face in order to get to the $100K mark Creating an offer that is sellable Mechanics of the offer Anastasia's coaching alliance Anastasia's definition

  • #51 Building Out Your Epic Sales System with Michael Dunne...

    27/05/2019 Duration: 26min

    On this episode of Stories Behind the Grind, listen to my conversation with Michael Dunne, founder of Epic Sales Group. We discuss why not having a sales system can cost you hundreds of thousands of dollars and prevent you from growing your business, what to look for when hiring Sales staff and what the 300% rule is. Also discover How Michael's transitioned from working in the Navy to Sales How to pivot from bankruptcy Why having this one skill allowed Michael to connect with people and overcome an outdated sales process   Michael's advice for founders when it comes to hiring their next employees and trying to get their sales to cover the starting cost How to narrow down your niche How and why Michael founded Epic Sales Group Why every business needs a Sales Operating System Why you shouldn’t stress about how to sell The hidden cost of hiring an A player for your team Michael's definition of the grind Be sure to follow me on Instagram and say Hi @aidanvoc Subscribe to the podcast on Apple, or anywher

  • #50 Growing Your YouTube Channel from 0 to 250 Million Views With Andrew Wrangell...

    20/05/2019 Duration: 37min

    On this episode of Stories Behind the Grind, listen to my conversation with Andrew Wrangell, co-founder of Sheet Music Boss. We discuss how Andrew grew his YouTube channel from 0 to 250million video views in under two years, tips on how to start and grow a YouTube channel and how going all in on Andrew’s passion for music has been the fire that allows Andrew to release a new video every day. Also discover: Why raw talent isn’t enough, even if you’re gifted at a young age. How going down the wrong career path gave Andrew a stronger desire to go all in on Music How Sheet Music Boss began and what made Andrew decide to release content everyday How to develop your niche (even if you don’t know what it is) What the six most popular videos have in common How Sheet Music Boss has grown by listening to their audience and delivering what they want How to grow your YouTube Channel The importance of being consistent Which video has had the most surprising views What’s next for Sheet Music Boss Andrew's advice to t

  • #49 Growing Your Business With Crowdfunding with Thomas Alvord

    06/05/2019 Duration: 42min

    On this episode of Stories Behind the Grind, listen to my conversation with Thomas Alvord, Co-founder of Funded Today. We discuss myths in Crowdfunding, Pareto’s principle, two must knows after launching  and the one thing to guarantee success Also discover The steps Thomas took to launch Funded Today Why you should be prepared and the benefits to growing your network Application of the 80/20 principle in real life Why you should invest in businesess that are in an industry that is growing more than 10% each year How Thomas applied his knowledge in marketing to Funded Today Why your mental attitude is so important Which platform is best to launch on -  Kickstarter or Indiegogo? Myths in the crowdfunding space When you should be building your brand and business What you should be thinking about when using crowdfunding to launch a long-term company Thomas' biggest life influences and what they have taught him Thomas' definition of the grind Links: Funded Today - Get Funded

  • #48 Taking back control of your finances with Josh Blakeley...

    29/04/2019 Duration: 29min

    On this episode of Stories Behind the Grind, listen to my conversation with Josh Blakeley founder of JBL Spending Planners. We discuss how a Go Karting accident gave Josh clarity and direction, what young couples and aspiring business owners can do right now to take back control of their finances and why having multiple mentors can accelerate your growth. Please note that the information contained on this podcast is general in nature and does not take into account your personal situation. You should consider whether the information is appropriate to your needs, and where appropriate, seek professional advice from a financial adviser. Also Discover: Where Josh's interest in money management came from How a significant family event changed the entire family dynamics How this one book taught Josh how to handle his money How a passion for personal finance led Josh to start his money coaching business Common misunderstandings of personal finance Importance of knowing your current financial situation Some st

  • #47 Living Out Your Bucket List with Chase Boehringer...

    23/04/2019 Duration: 42min

    On this episode of Stories Behind the Grind, I talk with Chase, founder of the Bucket List Lifestyle. We discuss, how necessity saved Chase’s life, how you can start working towards your dreams right now and how you can channel frustration into your next success. Also discover: What led up to Chase to create his bucketlist The downsides to chasing success How writing someone elses’ bucketlist ended up becoming Chase’s own How Chase was able to move away from contemplating suicide How doing a cartwheel became the turning point of the rest of Chase’s life Why planning can be the missing link to achieving your goals How Chase was able to turn Travel as a way to escape the pain to a place to run towards for awe and inspiration Learning how to travel cheaper and creating a travel blog Quitting his job and starting an adventure tour company with no experience Transitioning from a full-time job to doing full-time adventure tour work Chase’s most important mindset shift Using your current situation as preparation

  • #46 Using content to grow your digital presence with Joe Betesh

    16/04/2019 Duration: 29min

    On this episode of Stories Behind the Grind, listen to my conversation with Joe Betesh, founder of Betesh media. Joe has previously consulted to the Fortune 500. We discuss, the best equipment for creating content, the one lesson that has really impacted Joe’s way of thinking and why now is the best time to start. Also discover Why Joe never considered himself an entrepreneur Similarities between what Joe is doing now and what his father did What Joe learned from his father while growing up How an internship in New York City led to a passion of technology Why Joe wanted to start a tech company The tactic Joe used to gain clients rapidly Realisations Joe had working in a Venture Capital environment How Joe expanded from web design to a full-service marketing agency Joe’s guiding principle on skill development          Being creative with the client's budget Having a vision and north star and what stands in between you and your Vision What social media platforms should businesses be on Using personal s

  • #45 Accelerating Growth Through Crowdfunding with Zach Smith...

    09/04/2019 Duration: 50min

    On this episode of Stories Behind the Grind, listen to my conversation with Zach Smith, co-founder and CEO of Funded Today. We discuss how Funded Today raised  over $250m in funds for over 2,500 businesses, why letting go was one of the best decisions Zach made and how to retain company culture across a digital workforce. Also discover Where the idea for Funded Today started The hardest thing Zach learned to do that accelerated the growth of Funded Today What Zach would have done if he could do it all over again How to build great company culture without having a traditional office Replicating the water cooler effect in a remote business model What it takes to be an entrepreneur Dealing with the emotional aspects of entrepreneurship Why you should step back and let your staff step forward What you need to have a successful crowdfunding campaign How business owners start to build their own compelling story Where Zach’s  interest in entrepreneurship stems from How to stay focused and driven How to und

  • #44 Creating A World Without Limitations

    02/04/2019 Duration: 32min

    On this episode of Stories Behind the Grind, listen to my conversation with Winston Clements, an award winning TedX speaker whose mission is to inspire people to create a world without limitations. We discuss what to look for in an accountability partner, how to inspire staff to be resilient, moving past your comfort zone (even when it hurts) and overcoming adversity. Also discover How Winston navigated being born with Brittle Bones disease How Winston transitioned from working in the corporate world to becoming a motivational speaker How to start to move past your comfort zone How Winston is now pushing himself further Winston’s process to release consistent video content Benefits to having an accountability partner How to manufacture your own network How to deal with setbacks How to overcome your limitations Inspiring your staff to be resilient Winston’s definition of the Grind Link: Winston's website - Be sure to follow me on Instagram and say Hi @aidanvoc Subscribe

  • #43 Fostering Growth In Startups And Building Community

    26/03/2019 Duration: 57min

    On this episode of Stories Behind the grind listen to my conversation with Peta Ellis CEO of River City Labs, and founder of 3am Tribe. We discuss how to win a Hackathon event, how to build a community and why founder mental health should be a priority. Peta Ellis CEO of River City Labs, Co-founder of Peak Persona, and Founder of 3am Tribe Discover: How Peta combined her marketing know-how into the startup sector to make an impact How Peta supported technical minded software developers and start-up talents with marketing themselves and understanding the benefits of connecting with those from different backgrounds and industries Why you can’t just market the product your building/selling What successful start-ups do to market their founders What should be in the founders “toolbox” What is the number 1 focus for River City Labs right now Key cultural elements you can use for your own business Learnings from River City Labs on fostering communities Where the Australia Startup Scene is heading into the future H

  • #42 Using Technology To Make People More Profitable

    12/03/2019 Duration: 29min

    On this episode of Stories Behind the Grind, listen to my conversation with Stewart Marshall founder of MarshallFloyd, helping businesses improve their profit by hundreds of thousands of dollars each year. We discuss, the no-brainer investment that all businesses should make to guarantee a return on investment of over 500%, what really stops businesses from investing in IT and how you can prevent being forgotten about in this digital era. Also discover: Where Stewart’s interest in IT developed from Changes in the software industry since the early 90s Is there such a thing as too much variety when it comes to software development? What small businesses should look out for when hiring/outsourcing software development What small businesses should be investing in for IT Learn about the FASES methodology Will there be massive unemployment with the rate of technology increasing? What is the Upgrade fallacy? How much should small businesses be spending on IT Stewart’s definition of the Grind   Links: Doing IT For M

  • #41 Success, Alignment and Men's Mental Health With Michael Lauria

    03/03/2019 Duration: 30min

    On this episode of Stories Behind the Grind Podcast with Aidan Vuocolo, listen to my conversation with Michael Lauria We discuss what Success actually means for men, how opening up to your partner can make you stronger and what men can focus on having right now. Also, find out: What motivated Michael into helping men navigate the complexity of life The pressure men experience from society How to begin to detach one's sense of identity from one's profession What happens when you’re not in alignment How many Men committed suicide in 2017 as a result of Business stress and pressure in 2017  in Australia What is the leading cause of suicide for men Things men should do when they are struggling to share what's on their mind to their partners How to build your own self-awareness Counteracting the influence of media What is the Money Mindset? Michael’s definition of the grind   Links: The Man Space Facebook group - Michael's Facebook page -

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