Stories Behind The Grind

On this episode of Stories Behind the grind listen to my conversation with Peta Ellis CEO of River City Labs, and founder of 3am Tribe. We discuss how to win a Hackathon event, how to build a community and why founder mental health should be a priority. Peta Ellis CEO of River City Labs, Co-founder of Peak Persona, and Founder of 3am Tribe Discover: How Peta combined her marketing know-how into the startup sector to make an impact How Peta supported technical minded software developers and start-up talents with marketing themselves and understanding the benefits of connecting with those from different backgrounds and industries Why you can’t just market the product your building/selling What successful start-ups do to market their founders What should be in the founders “toolbox” What is the number 1 focus for River City Labs right now Key cultural elements you can use for your own business Learnings from River City Labs on fostering communities Where the Australia Startup Scene is heading into the future H