Online Genius Podcast

Today we’re going to be talking about a skill that I think we all too often overlook: storytelling. More specifically, I'm talking about using stories as the basis for how we communicate with our tribes and potential customers. With so many competitors out there, a great story is the best way to set yourself apart. So what does it take to build a brand story that resonates with your audience? Today's guest expert is here to tell us. You can find show notes and more information by clicking here: http://bit.ly/2rkuWzo 

Content marketing is constantly changing and evolving which makes it a difficult but exciting area to be involved in. Brian Basilico has been in the business for a while and joins us today to share his expertise on content marketing and sales. From his Marketing Trifecta to the concept of infotainment, he shows us how to shift your thinking and solve problems in a creative and fun way. You can find show notes and more information by clicking here: https://bit.ly/2w0ljec

It’s no secret that marketing these days is quite overwhelming, time consuming and chaotic. This is the exact reason why our guest, Amy Porterfield, is adamant about the need to keep your marketing strategy simple. She also discusses why your business plan should be simple as well and how you can get started in marketing or any kind of business just by keeping things simple and making decisions.  You can find show notes and more information by clicking here:https://bit.ly/2K5OWO7      

 You don’t have to break the bank if your marketing strategy is on point. Marc Mawhinney joins in on the show today to share his techniques to leverage various forms of marketing to gain great clients without paying for ads. He emphasizes the importance of working with the right clients and providing services you enjoy and believe in. You can find show notes and more information by clicking here: https://bit.ly/2H0Luqh

Every entrepreneur needs to learn how to outsource, but equally important is recognizing the areas where they need to bring in talent and knowing the best way to do it. This topic is so important because as we grow, we have to be able to bring people in who can complement our skill sets. That's why I’m so excited about today’s episode and our fantastic guest expert, Pam Wasley. A serial entrepreneur, Pam is the co-founder and CEO of Cerius Executives and Cerius Advisors. With multiple decades of knowledge and experience, she has personally sold companies, led a management buyout, and advised hundreds of companies on strategies for growth. She has also been featured in prestigious publications, such as Forbes, Entrepreneur, and Fortune. In this episode, Pam discusses why it is so important for business owners to be diligent when bringing people onto their teams, as well as how her businesses can help them to do just that. You can find show notes and more information by clicking here: http://bit.ly/2HjcpdC 

Today we’re actually going to be talking about two things that are fantastic topics for entrepreneurs: bringing simplicity to your business and using telesummits to accelerate your business growth. I’m joined by my guest expert, Milana Leshinsky, who is the owner of Simplicity Circle, the inventor of telesummits, and the founder of The Telesummit Academy. Not only is Milana working to create a simplicity revolution for coaches, authors, speakers, and entrepreneurs who want to grow their businesses with ease, but she also simplifies the process of organizing a telesummit so that anyone—even a complete newbie—can hold one successfully. In this episode, Milana shares advice for figuring out your natural abilities that make it simple for you to grow your business, as well as everything you need to know about hosting profitable online summits and virtual conferences. You can find show notes and more information by clicking here: http://bit.ly/2ukYNvN 

We all know that any online business needs a website, but too many entrepreneurs make the same big mistakes when it comes to creating one. These are mistakes that are not only costing them countless hours, but also potential customers. Thankfully, my featured guest today is here to share valuable tips on how to build a website that converts. You can find show notes and more information by clicking here: http://bit.ly/2pxjLSn 

One thing that tends to hold people back from successfully building a platform and connecting with potential customers is failing to put out consistent content. That's why it is so important to have a content strategy and execute that strategy. Admittedly, this is not an area I’ve been perfect at, and I’m excited for today's guest expert to let us all know where to start when it comes to creating content and how to stay consistent. You can find show notes and more information by clicking here: http://bit.ly/2HEHFmx 

Many people are leveraging the power of blogs to boost their business and bring in some extra money. Some are even making a living from blogging. Katie Hornor, a successful entrepreneur, blogger and speaker, joins us on the show to share her valuable insight into how exactly you can make money from blogging. She outlines a few different ways to leverage your blog as a marketing tool, source of income and as a base for credibility and community building. You can find show notes and more information by clicking here: http://bit.ly/2FNAdrU

I’m the first to admit that I’m not great at setting up systems and processes in my business, but there are just some areas where using automation tools is a no-brainer. One of those areas is scheduling. Today’s guest expert knows tons about automated scheduling and automated systems, and he joins the podcast today to talk about how you can use technology to better serve your clients and customers, as well as how you can use it to make things more efficient for yourself as a businessperson. Gavin Zuchlinski is the founder of Acuity Scheduling, an online appointment scheduling software that supports over 50,000 businesses of all sizes, from people working for themselves to major corporations with thousands of employees. In this episode, Gavin shares how he uses automation tools to improve efficiency within his business, which tools he recommends to entrepreneurs, and more. You can find show notes and more information by clicking here: http://bit.ly/2CpZ8QS  

Piggybacking off last week’s show about starting your own podcast, today we’re going to talk about another great way to utilize podcasts: by appearing on them as a guest. This tactic was one of the first steps I ever took that really got me some visibility as an online entrepreneur, so I have seen the benefits of the approach firsthand. But don’t just take it from me—today’s guest expert is here to explain exactly why aspiring thought leaders should look into being a podcast guest. Recognized internationally as the authority on “Podcast Guesting,” Nicole Holland is also known as a Catalyst who generates creative, out-of-the-box solutions for her clients, colleagues, and friends. She was named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017,” rated “New & Noteworthy” by iTunes, and featured in publications such as Forbes, Entrepreneur Magazine, and the Huffington Post. In this episode, Nicole shares how appearing as a guest on podcasts can help you grow your audience, how to k

It’s no secret that podcasts are great educational tools, but did you know that they can also be a great way to build your business? Stephen Woessner joins the show today to explain how. The founder and CEO of digital marketing agency Predictive ROI and the host of Onward Nation—a top-rated daily podcast for learning how today’s top business owners think, act, and achieve—Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.”  In this episode, he discusses the money making opportunities present in podcasting. Listen in to learn the benefits of creating a podcast, strategies for monetization, and more. You can find show notes and more information by clicking here: http://bit.ly/2BsmFQ1 

There’s a common misconception that entrepreneurs have to be risk takers but, in reality, there are many ways to diversify your income stream to help manage risk. Dorie Clark joins us on the show to explain why and how you should be branching out and monetizing in different ways. She goes over what makes monetization sustainable as well as where you should start that will be low risk and highly effective. You can find show notes and more information by clicking here: http://bit.ly/2Bq7G9e

You’ve probably heard plenty of people stress the importance of building a strong online presence, but what exactly does that mean? And more importantly, how are you supposed to go about doing that? Today’s guest expert is here to explain. You can find show notes and more information by clicking here: http://bit.ly/2DZxHxF   

Are you making the most of your time at work? It's an area that many entrepreneurs could improve on (myself included!), and often all it takes is putting systems and processes in place to get tasks done more efficiently. Where's the best place to start? Just ask today's guest expert. You can find show notes and more information by clicking here: http://bit.ly/2E66Mhc

Do you have what it takes to launch a successful online course? It turns out, doing so isn't as hard as you may think. Today’s guest expert helps entrepreneurs overcome issues related to launching their online courses, and he's here to share steps you can take to create your own course and start making money online. You can find show notes and more information by clicking here: http://bit.ly/2DMLuoP 

What does it take to create a powerful brand? It’s something every entrepreneur should understand, and yet actually doing it can seem like one of the most challenging parts of starting a business. Our guest expert today is here to share key steps to figuring out your brand, and more importantly, your brand story. You can find show notes and more information by clicking here: http://bit.ly/2D0MsRh 

When it comes to building a business, it can be hard to know where to start. Too often, entrepreneurs end up with paralysis by analysis from trying to figure out what to do. Today’s guest expert is here to explain how to overcome this common pitfall and go from zero to six figures in revenue in just six months. You can find show notes and more information by clicking here: http://bit.ly/2CBlvm1 

It can be really difficult to get your name out there and find the right clients in an organic way. On this episode we have Ashley Mason in the house who is a social media expert strategist and consultant. She has some great strategies and advice to share with us about how to build a truly impactful social media strategy that engages and draws in the type of clients you need. You can find show notes and more information by clicking here: http://bit.ly/2CqYLCG

Public speaking is by far one of the biggest fears entrepreneurs have. In this episode, Corey Poirier joins us to share some hacks and valuable tips to jump start your public speaking in a less intimidating and more effective way. He really emphasizes the importance that speaking has on creating opportunities for your business, building credibility and making money. You can find show notes and more information by clicking here: http://bit.ly/2BNPFD3