Online Genius Podcast

Today we’re going to be tackling an issue that I have to admit I still struggle with—even after we’ve covered it on this show. Specifically, we’re going to be talking about how to use LinkedIn as an entrepreneur. This social media platform is a powerful tool that is totally underutilized among entrepreneurs, so today I’ve brought Rebecca Vertucci to speak on the topic and give you a step-by-step guide on how to optimize your profile to speak to your ideal clients. Rebecca is the founder of The Vertucci Group, and a proven expert on recruiting, hiring, social media marketing, and all things LinkedIn. As a Senior Customer Success Manager at LinkedIn, Rebecca consults with recruitment teams for global companies on how to use the platform and trains them on the development of their hiring, marketing, social media, and employer brand strategy needs. In this episode, she shares her extensive knowledge and unique perspective on how to make the most of your LinkedIn profile. Listen in to hear how to set up a strong p

When it comes to online business and marketing, growing and getting the word out can be really frustrating and confusing. David Kelly joins me on the show to help us figure out how to reach the right people and grow effectively through viral giveaways. He explains exactly how to set up and promote a giveaway while sharing tons of tips on tools to use and what to give away. You can find show notes and more information by clicking here: https://bit.ly/2p9GHXU  

Today we’re going to do something a bit different. Instead of talking about business tactics or strategies, this episode is all about mindsets. For a long time, I was very much the typical Type A personality focused on getting things done, but I’ve come to realize that we as entrepreneurs need to step back sometimes. Too often, we’re so busy doing things that we don’t experience life. That’s what my guest is here to discuss. Lisa Carpenter helps high achieving entrepreneurs own their personal power and establish value-based boundaries with her Full Frontal Living™ approach. Lisa encourages us to stop trying to "do" our way to success and empowers us to stay present to what we’re feeling and how we’re showing up in all areas of our life. Listen in to hear her important message that every entrepreneur can learn from. You can find show notes and more information by clicking here: http://bit.ly/2wZrpIO 

After attending an event this weekend, I decided to change my plan for this episode. I learned 5 really important things and I think they will be as helpful to you and your business as they were to mine. There’s so much to take away here, from being less afraid to be your brand to learning how to the importance of finding your ‘people’ that can encourage you in business and in life. You can find show notes and more information by clicking here: https://bit.ly/2PjlRAC

Entrepreneurs are known for being very attached and involved in their business but often this is actually harmful to them and their business. Mike Michalowicz joins me on the show to talk about how we should be able to step away from our businesses in a way that makes it more effective and allows us to be of more value to ourselves and the business. He also shares a unique perspective on how to hire and encourage self-sufficiency in your employees. You can find show notes and more information by clicking here: https://bit.ly/2NkXv9b

The right to publicity, similar to the right to privacy, something that will most likely affect your online business in multiple areas. Bobby will be breaking down what the right to publicity is, what it covers, what it doesn’t cover and how you can make changes to your business and advertising processes that will protect you from future issues. He emphasizes the importance of getting consent or specific permission that will cover the bases. You can find show notes and more information by clicking here: https://bit.ly/2wcOoju

When it comes to protecting your work, trade secret law is incredibly important. In this episode, Bobby will be explaining what trade secret law is, where it is necessary in your business and how to take reasonable steps to protect your trade secrets. He shares some great tips on understanding the laws and gives helpful examples of where it comes up in real life situations. You can find show notes and more information by clicking here: https://bit.ly/2vxPu9G

In this episode, Bobby is addressing a subject that is often brought up in entrepreneur circles and is extremely important to anyone who creates content of any kind. He will explain what copyright law is for, what it covers, how to protect yourself from being copied and how to enforce your rights. Bobby also goes over the basic process that you can go through to protect your work and marks. You can find show notes and more information by clicking here: https://bit.ly/2LUoMSj

There are many areas where your website, blog or online presence can become a drag on your business. In this episode Bobby will be continuing this mini legal training series by sharing specific information on how to protect your business from possible issues presented by your online presence. There are ways where your business has additional requirements and considerations simply by being online so make sure you’re aware of what you need to be doing to cover your bases. You can find show notes and more information by clicking here: https://bit.ly/2vjQ5uW

Today, Bobby is going to talk about a subject that is near and dear to his heart – written contracts. He shares his personal stories where written contracts either ruined or saved relationships and partnerships. He gives us some great insight into what he learned from those situations and why it’s so important to have everything important about your business (and life) in writing. You can find show notes and more information by clicking here: https://bit.ly/2uA4fbS

Choosing the right name can be one of the most important and time-consuming parts of setting up your business, but it can also be one of the most costly if you don’t take the right steps to protect yourself. So today’s legal mini-training is all about an area that entrepreneurs overlook far too often: trademark law. This applies not only to naming your business, but also to naming signature products, podcasts, etc., and it's something that every entrepreneur needs to understand to avoid expensive disputes down the line. In this episode, you'll learn the common areas of concern where trademark law can come up, how to make sure the name you want to use (or are already using) isn't covered by someone else's trademark, and the crucial steps you need to take in order to protect yourself and your business. You can find show notes and more information by clicking here: http://bit.ly/2NDM0df

Should you form a corporation? If so, what kind? And how do you run your business after creating a legal entity? Figuring all this out is crucial if you want to protect your business—and yourself—in the eyes of the law. So today we’re continuing our series on legal issues that online entrepreneurs face and discussing how to structure your business at the outset to avoid problems down the line. Listen in to learn your options for structuring your business, what’s typically the best choice for online entrepreneurs, and more. If you’re serious about your business—if it’s anything more than a hobby for you—then this is one episode you don't want to miss. You can find show notes and more information by clicking here: http://bit.ly/2MWFOfo 

Today, I’m going to do things a little differently. Instead of having a special guest expert on the podcast, this episode will begin a series of shows where I’ll be addressing the legal issues that online entrepreneurs face. Now, I know I can’t teach you everything about the law, but I also know I can’t give you great lessons if I’m only doing my usual five-minute legal lessons at the end of other shows. So these next few episodes will give you more in-depth looks at the things you need to know to protect yourself legally. To kick things off, I'm giving you a roadmap of sorts that covers the six major legal issues I see online entrepreneurs struggle with in their businesses. Think of this episode as a checklist of the big picture issues that, in my view, every single online entrepreneur needs to be aware of and take action on to ensure they've got themselves—and their businesses—covered. You can find show notes and more information by clicking here: http://bit.ly/2yVPAfy

Copy writing has a huge impact on making a sale so it’s important to go about it in the right way. Tarzan Kay is a launch strategist and copy writer who will join us today on the show to share her best tips and secrets to creating impactful copy, solid sales pages and much more. She shares many of the tactics she uses and teaches us how to use them in the right way that provide the right information in an honest and purposeful way. You can find show notes and more information by clicking here: https://bit.ly/2KhkYJL

Some of the most valuable marketing tools are at the tips of your fingers but if you don’t know how to properly optimize them, they won’t work. Emily Hirsh joins us on the show today to share her expertise on Facebook ads and sales funnels. She knows the secret sauce that allows these marketing tools to work well for any business and give you the best bang for your buck. You can find show notes and more information by clicking here: https://bit.ly/2yfYPXI

Influencer marketing is probably one of the most popular forms of marketing right now and for good reason. Today I’ll be chatting with Cloris Kylie, an expert in influence and relationship building. She will give us some great insight on how many of us are going about influencer marketing wrong and how to come at it in the right way by nurturing the right relationships and delivering value up front. You can find show notes and more information by clicking here: https://bit.ly/2sEFb27

Today I’m excited to talk about something that I know a lot of entrepreneurs struggle with: generating leads. We all know how important it is, yet so many of us are going in blind—or don’t really know where to start. So today I have Tom Poland, entrepreneur and bestselling author of LEADSOLOGY®: THE SCIENCE OF BEING IN DEMAND, on the show to share his expertise and valuable advice on the subject. Tom started his first business at age 24 and has gone on to start and sell four others, taking two of them international. He’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth, Richard Koch of The 80/20 Principle, and many others. Now Tom's focus is on helping coaches, advisors, consultants, and other online entrepreneurs generate a weekly flow of highly qualified inbound new client inquiries, and he joins this episode to discuss his methods for doing just that. You can find show notes and more information by clicking here: http://bit.ly/2xDa24q 

This episode is going to be completely different from any I’ve done in the past. Instead of having a guest today, I’m going to give you an autopsy of the Online Genius Membership Site launch I went through earlier this month. While I had some good results, I also made a lot of mistakes, and I think you can learn some valuable lessons from my experience. So I'm going to share it all and give you a complete behind-the-scenes view of what doing a launch is really like. Listen in to hear the whole story, from what led me to launch the way I did and the mistakes I made, to the things I did well and key takeaways that will help anyone who plans to do a launch in the future. You can find show notes and more information by clicking here: http://bit.ly/2IF4Uxt  

One thing that can be very challenging for entrepreneurs is finding a way to design your business and your lifestyle to work together. Too many of us get caught up in working and forget to enjoy our lives along the way. I think this is something we all struggle with, and my guests today—that’s right, we’ve got two guests on the show today—are here to help. A husband and wife dynamic duo, Tom and Ariana Sylvester coach and train online entrepreneurs to build their ideal lifestyles along with their businesses. They run three very different businesses of their own—one in real estate, a wine and liquor store, and the aforementioned coaching and training for online entrepreneurs—and manage to do so while raising two energetic youngsters. They’ve definitely figured out the perfect work-life balance, and they’re here today to share steps we can all take to do the same. You can find show notes and more information by clicking here: http://bit.ly/2k7RFLj 

Today we’re going to be talking about an important subject that so many online entrepreneurs struggle with: charging what you are worth. I know how challenging this can be, and early in my own business, I constantly fell into the trap of underpricing things—even though I always found myself regretting it later. This is something that we all need to get over as entrepreneurs, and my guest today is going to help us with that. Heather McKay is an internationally award-winning wedding photographer and a business mentor for creatives who struggle with charging what they are worth. She’s been running a successful photography business for the last 15 years, and she teaches other photographers how to run a business that supports their lifestyle. In this episode, Heather shares exactly what holds entrepreneurs back from charging full price for their products or services, and what we can do to overcome this common issue. You can find show notes and more information by clicking here: http://bit.ly/2jPmbti