Paschon Podcast With Brian Pasch

Join me and Greg Gifford Vice President of Search at SearchLab Digital to discuss the latest trends in automotive SEO and the impact that ChatGTP may have on content and creative jobs in marketing. Once again, the interview will be filled with actional insights and good humor. 

Join me and Jake Wilker VP of Sales at Car Wars as we discuss their recent research report on calls trends in automotive retail. It's amazing that some dealers lack discipline to look at their call data to influence sales process and business polices. This is an interview that you do not want to miss. 

Join me and Ryan Osten Executive VP of Gubagoo to discuss their latest updates to their connected retailing platform, which is moving closer to a universal transactional platform for dealers in the U.S. and Canada. This interview is part of a series of conversations that are leading up to the 2023 Digital Marketing Strategies Conference (DMSC) which will be held in Austin this year, May 21-23rd. https://digitalmarketingstrategies.org/

Join me and David Regn Co-Founder and CEO of FullThrottle as we discuss his first-party data management and activation platform. The Fullthrottle platform was included in our research report on Automotive CDP/MAP providers and dealers should learn more about their approach to first-party data management. This is the first in a 10-part podcast series on Automotive CDP platforms. 

Join me and Vanessa Ton, Senior Manager of Research & Market Intelligence from Cox Automotive as we discuss the findings of the newly released annual Car Buyer Journey Study. This reports is critical for dealers to read as it will help to refine their retail operations roadmap for 2023. 

Join me and Tiffany Peeler as we discuss the newest disruptor in the automotive industry.  Brooke.ai delivers a Win – Win for dealers and consumers. Get to know the details behind the leader in Digital Voice Assistants (DVA’s). Want the research paper, download it here: https://www.brianpasch.com/brookeai-research-report/  

Join me and Juan Flores, Senior Director of Kelley Blue Book as we discuss the new ways in which dealers can connect with in-market consumers seeking information on recalls and service costs. The insights that KBB offers dealers and the new Service Advisor platform enables dealers to increase their shaire of local fixed operations revenue.

Join me and Erin Lomax from Cox Automotive as we discuss Cox's plans to enhance their platform to helps consumers and dealers optimize the car buying process. Also get a sneak peak at what is coming at NADA and why you should be calling your Cox representative for a demo. 

Join Me and Dave Purgason, Senior Director of Sales at CallRevu, as we discuss the latest development of thier platform and how thier latest features are helping dealers lower operating costs annd improve customer retention.

Join Me and Amber Daniel from S&P / Polk as we discuss how her company has risen to be one of the premier sources for high-quality audience data that can significantly improve both first-party dealer audiences as well as second-party audience access. 

Join me and Peter Jones from Premion as we discuss the latest strategies that dealers can use for streaming video and how new measurement tools can show proof of performance for all advertising campaigns. 

Join me and Nicolle Lamb from Outsell as we discuss the rise of Customer Data Platforms (CDPs) in the automotive industry. Outsell has been developing their CDP for over 4 years and has some impressive clients including Germain Automotive Group and Southeast Toyota Distributors (SET). Learn more about their Customer Data Engagement Platform which gives dealers the ability update each customer record based on engagement activities online and in the store. 

Join me and Steve Greenfield, CEO and Founder of Automotive Ventures to discuss his new book on the Future of Automotive Retailing. Steve has a unique perspective that all dealers, vendors, and OEMs will benefit from hearing. Steve will also be on the main stage at the Modern Retailing Conference (MRC) in Palm Beach Florida, Nov 13-15th. His new book is available for sales on Amazon in print and also as an audio book.

Join me and Zach Billings from Wikimotive as we discuss the fundamental building blocks or local search: SEO. Zach and I believe that with the coming of EV models and the changing retail landscape, this is the time for dealers to double-down on high-quality content on their website and blogs. Don't miss this conversation and the two workshops that Wikimotive will be presenting at the Modern Retailing Conference (MRC) on November 13-15th in Palm Beach. 

Join me as I interview Matt Mead, CEO and Founder of Drivonic to discuss his viewpoint of modern day CDP/MAP platforms. Matt believes that while CDP/CDXPs are important, his company has upped the game with a new technology platform that will serve dealers more effectively and provide the execution that dealers and dealer groups need. Matt will be showcasing the Drivonic platform at the Modern Retailing Conference (MRC) in Palm Beach, November 13-15th. 

Join me and Steve Zabawa, CEO of WebBuy as we discuss the latest updates in his dealer-first digital retailing platform that is connecting online shopping to the showroom experience. Steve is a dealer and an entrepreneur so you will not want to miss this candid and forward-looking conversation about modern retailing. Dealers who want to prepare for future retailing trends should register for the Modern Retailing Conference,, November 13-15th in Palm Beach Florida. 

Join me, Karrie Sudbrack from Cox Automtove and Kevin Frye from Jeff Wyler Group to discuss the strategies that dealers should be using to connect their brand with local consumers. Kevin shares which messages are the most relevant and effective. Karrie shares how Cox first-party data is helping the Wyler Automotive Group grow their market share.  This is a great example of how dealers can leverage their partners to gain a competituve edge.  Don't forget that Kevin will also be speaking at the Modern Retailing Conference (Nov 13-15th) in Palm Beach Florida. 

Join me and Steve Apicella from Strategix DX to discuss how dealers can book 15+ additional F&I contract per month by just reconnecting and communicating with an innovative app. Dealers can also increase F&I lifetime value by adding value immediate after purchase and assisting when customers have questions on the protection packages they purchased. You will not want to miss this conversation as we head to the Modern Retailing Conference (MRC) in November. 

Join me and Brad Title President and CEO of Gubagoo...

Join me and Jeff Williams from Absolute Results as we discuss ways in which dealers can increase the Lifetime Value (LTV) of their customer portfolio. Focusing on LTV increase the value of the dealership and maximize revenue from each customer, which should be a string reason for every dealer to listen in to our conversation. Jeff will also be a speaker at the upcoming Modern Retailing Conference and CXO Summit.