Paschon Podcast With Brian Pasch

Informações:

Synopsis

Brian Pasch covers online marketing topics that can help business owners maximize their marketing investments.

Episodes

  • AI Will Fill the Gaps in Dealership Sales and Service Processes

    08/06/2023 Duration: 31min

    Join me and Jarrod Kilway COO of Konect.ai as we discuss how his company plans to fill gaps in automotive sales and service processed to create a better customer experience and increase revenue opportunities. Watch this company as they have aggressive integration plans that will help connect platforms and increase customer awareness. 

  • Re-Prioritize: Technical SEO Must Come Before Content Investments

    19/05/2023 Duration: 25min

    Join me and Lisa Gener, Chief Revenue Officer of Dealer Alchemist as we discuss the lack of Technical SEO on dealer websites and why this should come before investments in Content SEO. Is your website built on a solid foundation? Tune in and see. 

  • Connected Retail Platforms Deliver A Better Customer Experience for Dealer Groups

    17/05/2023 Duration: 26min

    Join me and Gino Cipperoni, Chief Revenue Officer of Dealer eProcess as we discuss the next generation of website platforms that connect with a dealer's CDP or data lake to create personalized shopping experiences. Don't miss this! 

  • Transforming Call Data into Actionable Insights Which Generates New Revenue Streams

    05/05/2023 Duration: 29min

    Join me and Zach Hendrix, Director of Automotive at Invoca as we discuss the break throughs that are occurring in telephony platforms to generate call outcomes and business intelligence workflows from call data. Invoca has a lead in their deep integration with CDP platforms and their work with large dealer groups and OEMs confirms that their platform can scale to meet the challenges of automotive retail, at scale. Don't miss one of the best interviews of the year! 

  • TransUnion Is Powering CDPs To Create Bespoke Customer Experiences

    03/05/2023 Duration: 35min

    Join me and Satyan Merchant, Senior VP of TransUnion Automotive Solutions, as we discuss how TransUnion is powering the next generation of dealership operating workflows, powewred by advanced data management platforms like CDPs. Dealership leaders are finally understanding that they need to own, manage, and enhance their data in ways that improve operational efficiency and the customer experience. Listen in today and share this podcast with your automotive network. 

  • What Does a Modern Retailing Experience Look Like?

    01/05/2023 Duration: 39min

    Join me and Anu Roberts, Senior Director of Product Marketing at CDK Global as we discuss the future of automotive retailing powered by their integrated software platform, called Sales Express, to improve the customer experience. Listen in today and share this podcast with your colleagues.  Additional information can be foudn at: https://www2.cdkglobal.com/modern-retail

  • Turning Data into Dollars: Business Intelligence Tools Deliver New Revenue Streams

    28/04/2023 Duration: 27min

    Join me and Aaron Baldwin Chief Product Officer at automotiveMastermind as we discuss the new approach to helping dealers activate their data and create new revenue streams as they invest in Customer Data Platform. Their Revenue Enablement platform is expanding use cases to include new strategies that dealers will love to implement. First-party data management gets serious when you add their BPS modeling. Tune-in to learn more today.

  • Fullpath Expands Their Technology To Create Better Customer Experiences

    26/04/2023 Duration: 29min

    Join me and Aharon Horwitz CEO of Fullpath as we discuss the new features which are part of the impressive Fullpath platform. The speed of innovation, as we reviewed the history of the company, is stunning and dealers will be served well to listen in today to hear what is coming. Did someone mention ChatGPT?

  • The Best is Yet to Come

    24/04/2023 Duration: 39min

    Join me, Tim Cox and Bob Lanham from CarNow as we discuss the future of Modern Retailing which must include a connected retail platform that looks the same and operates the same online and in the store. What's next for CarNow? Join us to see why the future is looking bright! 

  • SalesAlert is the secret weapon of Efficient Dealership Sales Processes.

    21/04/2023 Duration: 35min

    Join me and Eric DeMont, Global Practice Direct from Urban Science as we discuss their new offerings to help dealers eliminate unecessary work in the BDC. Sales Alert will improve BDC efficiency and make everyone's tasks more productive. Tune in today learn about this "no-brainer" enhancement to your Internet sales process. 

  • Dealers Should Lead With a Credit First Sales Strategy

    19/04/2023 Duration: 31min

    Join me and Bob Lettis SVP of Business Development at 700Credit as we discuss how dealers can increase customer satisfaction in the shopping process with a credit first strategy. Are you doing it all wrong? Join the conversation today.

  • Offerlogix Partnerships Expand Touchpoints To Deliver The Ultimate Customer Experience

    17/04/2023 Duration: 28min

    Join me and Aaron Bickart, EVP and General Manager of OfferLogix, as we discuss their latest partnerships and technology enhances to deliver a seamless customer experience for automotive shoppers. Join us as we also discuss how the support for provide real-time data on Federal, State, and Local EV incentives has lef to explosive growth. 

  • Axle Delivers a Turn Key Car Buying Center Experience Which Dealers Love

    14/04/2023 Duration: 21min

    Join me and Derek White, Founder and CEO of E-Drive Automotive as we discuss his new consumer buying center platform called AXLE. Dealers who want to increase consumer direct trades and generate new revenue streams for their dealership should listen into this conversation. AXLE's stellar conversion rates are adding a steady stream of profitable used car deals, to the likes that have never been seen before.  Lesson: dealers must have an INTENTIONAL consumer direct strategy and not just a page on their website and a few banners.

  • AI Comes to Age in Automotive Retail

    13/04/2023 Duration: 28min

    Join me and Josselyn Boudett, CEO of Stella Automotive as we discuss their advances in using AI to seamlessly, and perfectly answer calls at the dealership every time, 24 hours a day.  With natural voice processing, consumers can speak as they normally would to a live person and get a better customer experience, higher data capture, and more upselling revenue. Listen to our conversation to learn what new features they have added and what is coming this year.

  • Experian is the Perfect Partner for First Party Data Management

    11/04/2023 Duration: 34min

    Join me and Erik Hjermstad, VP of Product Management at Experian as we discuss their support for automotive retail with advanced data and marketing services. As CDPs accelerate in automotive retail, selecting the best data partners will be critical. Tune in to and learn about the latest offerings from Experian. 

  • Where Should Automotive Dealer Groups Start With a CDP Project?

    03/04/2023 Duration: 41min

    Join me and Atul Patel, Co-Founder and CEO of Orbee, as we give dealers some pratical advice on how to get started on a CDP project for their dealer group. Dealers need to define the initial use cases for the CDP and then include all the key decision makers in the organization to make sure the project launches smoothly. Join the conversation today.

  • Meet the Automotive Industry's Creative First Agency.

    31/03/2023 Duration: 36min

    Join me, Jason Ibarra, and Jim Knutt from Tropic Survival Advertising and Comet Ads as we discuss their unique positioning as a creative first agency for auto dealers. With some much templated ad campaigns, our conversation was a breath of fresh air. Dealers ramping up their competitve strategies for 2023 must listen in. 

  • TotalCX Has A Clear Vision To Help Dealers Deliver An Outstanding Customer Experience.

    29/03/2023 Duration: 23min

    Join me and Gary Graves, Co-Founder and CEO of TotalCX as we discuss their new platform that seeks to completely transform the way dealers collect and summarize all consumer touchpoints to create an oustanding customer experience. I love what Gary and his team are doing so you won't want to miss this discussion. 

  • The Next Generation of Marketing Automation Platforms.

    27/03/2023 Duration: 24min

    Join me and Robert Donovan from Donovan Martech as we discuss the modern marketing automation platform that he is building. Robert is rightly rethinking how automation and AI can transform the way that dealers execute marketing campaigns, especially from a centralized data source like a CDP. Tune in today!

  • Foureyes UDP Compliments Dealers First-Party Data Strategies

    24/03/2023 Duration: 27min

    Join me and Dave Steinberg, Inventor and CEO of Foureyes to discuss identity resolution and data activation in automotive retail. I was very impressed with David's insights and vision for his company. This is a company that dealers and investors should be watching.  Join me as we talk about the hottest topic in automotoive retail: CDPs. 

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