2bobs - With David C. Baker And Blair Enns
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 98:19:00
- More information
Informações:
Synopsis
Conversations on the art of creative entrepreneurship
Episodes
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You Contain Multitudes
19/05/2021 Duration: 28minIn a nod to the Walt Whitman line, Blair believes successful sales people - as well as agency principals - often need to present themselves as different personalities in different situations. And David believes sales trainers are actually therapists.
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The Challenges of Growing Too Quickly
05/05/2021 Duration: 28minAs we’ve seen independent creative marketing and digital firms experience rapid growth over this past year, David offers five factors that principals should consider in order to avoid growing for the wrong reasons and/or mismanaging that growth.
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The Tao of No
21/04/2021 Duration: 34minHaving a problem with either hearing or saying “no” can lead to problems for your business. Blair has 12 statements about the word “no” that can help.
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What a Normal Person Thinks of Your Creative Firm
07/04/2021 Duration: 29minWhen people from other industries learn about what goes on inside your firm, are they awe-struck in a good or bad way? Blair and David come up with a list of things that are unique to the creative firm biz and how they’ve seen outsiders react to them.
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Communication Components in Your Sales Toolbox
24/03/2021 Duration: 34minBlair shares an overview of all the communication tools creative firms should be using throughout the sales process.
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Performance Bands
10/03/2021 Duration: 36minDavid and Blair discuss what the four performance bands are, eleven critical factors that keep firms stuck at the lower performance bands, and what firms can do to move into a higher band.
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Creative Bullshit Bingo
24/02/2021 Duration: 23minDavid is in a cynical mood and takes turns with Blair sharing clichés they hear their clients use to describe their business.
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Is "Agency" Still the Right Word?
10/02/2021 Duration: 25minBlair stops to think about what "agency" actually means, and if it's the right term to describe firms in the creative services space.
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Let's Talk About Money
27/01/2021 Duration: 32minDavid lists eight truths about money that he's identified in his efforts to help entrepreneurs make better business decisions.
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The Enemy Within
13/01/2021 Duration: 29minBlair addresses the internal struggle for margin that happens in many firms between delivery teams and business development teams due to their lack of distinction between cost and price.
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Holding Opposite Perspectives in a Healthy Tension
30/12/2020 Duration: 30minDavid wants entrepreneurs to live with tension in various aspects of their business, using it to their advantage in making important decisions instead of just worrying about resolving the tension itself.
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Slapping Down Your Childlike Glee
16/12/2020 Duration: 34minBlair offers some ways to help prevent over-excited new business people and principals from giving away the shop and appearing unprofessional.
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Myth of "I Just Need More Opportunities to Get in Front of Prospects"
02/12/2020 Duration: 21minDavid draws a picture for Blair about the implications of this statement he hears almost all of his clients and prospects say about being able to close new business.
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Big Clients Vs Small Clients
18/11/2020 Duration: 36minBlair shares the tradeoffs creative firms have to deal with when pursuing firms of a particular size, and David gets Blair riled up again about procurement.
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The Great Migration
04/11/2020 Duration: 29minAs agencies are trading their big city offices for working at home during the pandemic, Blair wants to know if David thinks he should get into real estate.
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Foibles of an Executive Leadership Team
21/10/2020 Duration: 29minDavid thinks firms have too many meetings and offers some solutions, and Blair pushes back.
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Transcending Timesheets
07/10/2020 Duration: 32minDavid torches Blair's highfalutin notions of timekeeping and offers four instances when timekeeping can actually be used without polluting your pricing.
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How Our Deepest Fears Shape Our Approach to Business
23/09/2020 Duration: 32minDavid articulates five fears that tend to shape management style and impact decisions principals make for their firms.
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Objections to Specialization
09/09/2020 Duration: 30minIn part two of their specialization coversation, David and Blair address six arguments they have heard from certain clients who toyed with the idea of broader positioning for their firms.
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Do Generalists Really Triumph Over Specialists?
26/08/2020 Duration: 24minDavid and Blair have experienced a backlash against experts, expertise, and specialization thanks to David Epstein's book, and they disagree on whether or not it's worth reading.