2bobs - With David C. Baker And Blair Enns
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 98:19:00
- More information
Informações:
Synopsis
Conversations on the art of creative entrepreneurship
Episodes
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Secrets Behind the Killer Proposal
02/03/2022 Duration: 32minBlair and David try not to give their best stuff away on this free podcast but they can’t hold back any longer. It’s time to unleash onto the world Blair's killer proposal, which should raise your closing ratio by 62-67%.
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Six Hidden Benefits of Client Concentration
16/02/2022 Duration: 34minEvery firm will face the possibility of a client concentration challenge, and every client should probably say “yes” to that opportunity in spite of the warnings going off in their heads.
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Everything Can Change in One Conversation
02/02/2022 Duration: 37minBlair identifies six variables that can change the trajectory of the sale conversation with your prospective client.
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Languishing
19/01/2022 Duration: 29minThe most-read New York Times story of 2021 was about the dominant emotion many of us felt. Blair and David just hit record for this episode, without any plan for this conversation about the pandemic and how they feel about the new year.
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Your Job Is the Future—Theirs Is to Keep You Honest in the Present
05/01/2022 Duration: 30minBlair has David expand on his recent article titled "You’re A Dictatorship That Gathers Individual Democracies—Good For You."
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Sales Clichés and the Damage Done
15/12/2021 Duration: 36minBlair tears down seven common sales advice statements that B2B creative firms should actually avoid following in their new business engagements. See the episode notes, links, and transcript
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Ten Set Pieces
01/12/2021 Duration: 39minBlair provides some modeling language in a sales context. While using scripts for a sales conversation is not advised, there are some “set piece” phrases that are handy to have at the ready.
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Collecting From Deadbeat Clients
17/11/2021 Duration: 31minIf you ever need to go to war over not being paid, David has some bombs you can lob over your enemy’s front lines.
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Firing a Client
03/11/2021 Duration: 30minBlair interviews David on why dropping a client is sometimes necessary and how to best approach letting them go.
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Attribution Errors
20/10/2021 Duration: 30minWhere did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.
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How to Write That Book
06/10/2021 Duration: 30minYou don’t need a degree or license or permission to write a book. David and Blair share the steps they took and what they have learned from the writing process.
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Should You Write That Book?
22/09/2021 Duration: 34minIf you think you might have a book in you but aren't sure writing and publishing your own book as an entrepreneur is worth the effort, this episode is for you.
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Are You Ready for a Minority Partner?
08/09/2021 Duration: 29minDavid has eight questions he wants agency principals to ask themselves before hiring him to help add a new partner.
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Approaching Normal
25/08/2021 Duration: 34minIn this follow-up to their July 2020 discussion, “Four Regrets You’re About to Have,” David interrogates Blair on the extent to which he is a valuable and accurate predictor of what is happening in the marketplace.
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Talking About Mental Health
11/08/2021 Duration: 31minBlair interviews David on his recent article in which he was very open and honest about his struggles with depression and anxiety. LINKS "I Struggle With Mental Health. Maybe You Do Too." mentally-healthy.org Mentally Healthy 2020 Results
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Orbiting the Giant Hairball
28/07/2021 Duration: 35minFor the last time—ever—David and Blair discuss client-side marketing departments, their struggle to be entrepreneurial and what we can learn from them.
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Five Levels of Pricing Success
14/07/2021 Duration: 33minBlair combines a few of the deeper topics he and David have already covered to provide a larger view of the overall pricing journey he recommends creative firms take.
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Your Four Advantages Over an In-House Department
30/06/2021 Duration: 31minIn-house creative departments aren't going anywhere, so David wants agencies to be mindful of the unique value they bring to the projects for which their clients still need them.
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A Ten Year Retrospective on the Manifesto
16/06/2021 Duration: 27minDavid asks Blair some awkward questions to get inside his head about his successful book, The Win Without Pitching Manifesto.
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What an Acquirer Will - and Will Not - Care About
02/06/2021 Duration: 28minMost of us haven’t sold one firm that we’ve owned, and those principals who have formerly sold their firm aren’t always...ahem...telling the truth.