Higher Ed Live

Facebook is once again updating their algorithm for the News Feed; according to a press release last week, the update is designed to “to help bring people closer together by encouraging more meaningful connections on Facebook”. With this update, people will see less public content, including news, video and posts from brands.

Many postsecondary institutions use living-learning communities (LLC) as a tool for recruitment, engagement, and retention. Current research illustrates that solely having an LLC is insufficient as a means towards realizing these outcomes. In this session, panelists will discuss proven strategies for helping students achieve outcomes often associated with LLCs and provide recommendations for design, delivery, and assessment. On this episode of Student Affairs Live, guest host Keith Edwards speaks with Karen Kurotsuchi Inkelas, Jody Jessup-Anger, and Matthew Mayhew about their research on LLCs. These scholars will discuss lessons that practitioners can use to improve the student outcomes from LLCs. This free episode will air live on Wednesday, January 10 at 1 p.m. ET. To watch the archived video, just return to this page at any point after the episode airs.

85% of students state the primary reason they're going to college is to get a better job. The evolving trends in the working world and expectations from employers makes it a challenging landscape to navigate. Learn how universities can best prepare students for their careers from Everette Fortner, University of Virginia's Associate Vice President of Career and Professional Development, and Darden School of Business professor.

Marketing leaders are change managers. When a substantial change takes place within your institution – be that a rebranding or repositioning, a name change, an alliance with another institution, or other major initiative – it will fall to the central marketing and communication office to become the face of that change, successfully communicate it with both internal and external stakeholders, and build acceptance. Using Augsburg University’s recent name change and its new relationship with Luther Seminary as case studies, this episode of Marketing Live will cover an approach to these challenges grounded in storytelling.

Stories Archive. Stories Highlights. Following Hashtags. Instagram is making some significant changes, and they all add up to major opportunities for those of us in higher ed communications and advancement. In this episode of Advancement Live, Kim Infanti chats with three higher education social media pros from Michigan State, Darmouth College, and SUNY Oswego. All three are using Instagram stories in innovative ways, and they’re tracking Instagram analytics to enhance their strategies like never before. This is an all-Instagram episode that you don’t want to miss!

2017 marked a newsworthy year in college admissions. Popular culture, the political climate, social issues, and technology helped drive a national conversation about the status of college admissions in America; the good, the bad, and the ugly. One thing is for certain, 2017 was a year of big stories and significant changes that will influence the admissions landscape for years to come. On this episode of Admissions Live, we are joined by Eric Hoover, a senior writer at the Chronicle of Higher Education, and Jon Boeckenstedt, Associate Vice President of Enrollment Management and Marketing at DePaul University and author, to identify and discuss the hottest topics in admissions in 2017 and how they will impact the field in the future.

On this episode of Student Affairs Live, host Tony Doody talks with Beth Bagwell (Executive Director of the International Town & Gown Association), Dilnavaz Cama (Department Manager for Student Life's Off-Campus and Commuter Student Services at The Ohio State University), and Emily Allen (Senior City Planner for Neighborhoods for the City of Fort Collins), to explore trends, benefits, and issues in university (GOWN) and community (TOWN) relationships.

Faculty and researchers can be hesitant when it comes to sharing their work on social media. It’s up to communication professionals to explain the value in sharing their work. Hear from a long-time social media pro about building trust with some of your most skeptical colleagues – scientists. Learn how to take content from conferences and help researchers communicate real science via social media.

Are you a student affairs practitioner considering a doctorate? How do you know if this is the right step for your career path? Is a doctorate necessary for upward mobility in student affairs? What are the pros and cons of pursuing a doctorate? What are the pros and cons of pursuing a student affairs career without a doctorate? On this episode of Student Affairs Live, guest host Keith Edwards speaks with current doctorate student - Fernando Rodriguez, practitioner with a doctorate - Ed Cabellon, and faculty member and former student affairs practitioner - OiYan Poon. Guests will discuss their varied perspectives to help student affairs practitioners think more deeply about whether pursuing a doctorate is right for them or not, rather than just feeling like it is something everyone should do.

Silos in higher education aren't limited to the departments within your immediate structure. Silos exist across campus. You see them among academic units, athletics, and business operations. More appear in foundations and student support services. Higher ed builds silos to keep focus in one space. Too often this practice ignores interdisciplinary opportunities. The result: silos are not aligned with university priorities. A perfect storm of change is forcing us to break down these silos – technology, the great recession, new demands for transparency, accountability, and cooperation from students and leadership. Tune in to this episode of Marketing Live and learn how to break down silos using technology. We'll also discuss creating intentional connections with staff members. Some tactics include special projects, staff development, and internal hiring processes.

On this episode of Student Affairs Live, host Tony Doody talks with Dallin George Young (Assistant Director for Research, Grants, and Assessment at the National Resource Center for The First-Year Experience and Students in Transition) and Mark Allen Poisel (Vice Chancellor for Student Affairs at the University of Arkansas at Little Rock) to explore the latest research and good practices related to capstone and culminating experiences. You'll learn how to support students with inside and outside classroom experiences that bring together and showcase proficiencies linked to post-graduate success.

We hear a lot these days about enrollment "fit" - the need for prospective students and schools to be closely aligned in order to ensure high retention and graduation rates. A laudable cause, no doubt, when it comes to the "traditional" student: those first-time, full time enrollees entering college right out of high school. Eduventures' recent Prospective Student Mindsets provides invaluable insights into understanding these students. But can "fit" be applied to the ubiquitous adult learner? While schools have learned much about the range and variety of traditional learners, the same cannot be said for older, working students, who are subject to a web of economic conditions, prior educational experiences, and the demands of work and family. This episode will provide some advance highlights of upcoming research showcasing the 10 distinct mindsets among adults seeking certificates or non-credit programming, undergraduate degrees, and graduate degrees.

In this new media age, marketing strategies require more than traditional modes of storytelling. And social media engagement requires integrating a variety of media across multiple channels. During this webinar, Heather Eidson will share best practices in producing and distributing quality and internally generated multimedia content to build student engagement and loyalty. Participants will learn to identify key multimedia techniques and social media strategies when marketing to students and learn about changes that new media communication technologies have brought to the media industry.

56% of higher education institutions will struggle to meet recruitment targets due to visa/travel restrictions, according to the recent Global Higher Education Survey conducted by TERMINALFOUR. Colleges that are able to adapt to quickly shifting political and technological trends now have a big opportunity to build brand awareness and international student enrollment. That means taking international recruitment out of a strategic plan and putting it into action through multilingual websites, geo-targeted advertising, and much, much more. On this episode of Admissions Live, we will be joined by Piero Tintori, CEO and Founder of TERMINALFOUR to explore ways colleges can differentiate themselves in international markets.

Paying to play with content on social media may seem frustrating, but it's actually giving us more value than ever before. Gone are the days of relying on organic reach, especially for small institutions. On this episode of Marketing Live, Abby Meyer joins us to share why paid content is an essential and valuable piece of your social media plan. Learn how boosted content and paid ads helped the University of Nebraska Medical Center exceed reach and engagement expectations on Facebook, while accomplishing a high return on investment. You will also hear about the importance of accurately targeting your audience for paid content – something that was crucial to UNMC’s success.

Giving Tuesday and end-of-year giving are right around the corner, and generating donations for your institution means you need to drive donors to your giving form and get them through the process quickly and easily. In this episode of Advancement Live, Kim Infanti speaks with experts from Purdue, Fordham, and iModules as they share how to improve your online giving form and the donor experience. Learn how to create simple and personalized giving experiences at your institutions, and hear some ideas to drive traffic to and make it easier for potential donors to reach your giving form. Leave the episode with some easy changes you can implement to improve your online giving experience immediately!

Transgender college students face many barriers within higher education institutions. Student affairs professionals can be key to not only helping transgender students learn to navigate these barriers but also in working to remove barriers through policy change. On this episode of Student Affairs Live, host Keith Edwards speaks with Genny Beemyn, Kendra Malone, and Jodi Linley about how student affairs professionals can work to improve their own practices as individuals, through improving department and institutional policies, and shifting the broader institutional culture to better serve transgender students.

You know a mobile communication strategy has to be part of your admission marketing mix. Now it’s time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you’ll hear from enrollment pros who have taken on this task. The panel will discuss how to add text messaging in your current communication plan. Plus, what changes once text messaging in the mix.

The annual AMA Symposium for the Marketing of Higher Education is coming up November 12-15. The conference provides an excellent opportunity to connect with more than 1,200 of your higher ed peers to hear industry trends and best practices, work through shared challenges, and discover fresh ways to engage your audiences. This episode of Marketing Live will start the #AMAHigherEd conversation early. Members of the conference committee will preview this year's symposium and discuss critical issues that attendees will explore.