Agency Nation Radio - Insurance Marketing, Sales And Technology

Are you running to catch up with the live streaming video revolution?! If so, you might want to pump the brakes. Seriously. As much as we’re always pushing marketing, live streaming video (as exciting as it is) is a major undertaking. For the vast majority of agencies taking on a tool like Periscope (Twitter’s live streaming video platform) is NOT a good idea. With any new tool we take on, there needs to be a purpose. Activity for activity sake is a waste of time.

In this episode of Agency Nation Radio we examine this new JD Power study and share insights on how the study’s finding will impact the independent insurance industry. As study shows, despite the increase in customers shopping their insurance, “…only 29 percent actually switched in 2014, compared with 37 percent in 2013.” Poor Customer Experience Leads to Lower Conversion Rate

Are you trying to sell digital marketing inside your agency? Whether you’re a CSR looking to sell, a producer trying to expand brand reach or an agency owner who simply wants to grow, selling digital marketing as tool to accomplish these goals can be difficult when other stakeholders in the agency disagree. In this episode of Agency Nation Radio we discuss a four step plan for selling non-believers on the power of digital marketing inside your agency. The 4 steps to sell digital marketing inside your agency: Set realistic time expectations Start small Commit to the work Collect data and results

Are you running the insurance business of the future? In this week’s episode of Agency Nation Radio we discuss five ideas agency principles should consider when building their agency for the future. The inspiration for this week’s episode comes from an article published by Booz & Company titled: How Digital Leaders Outperform Their Peers. In this article the author outlines five critical ways the world’s most successful companies “Get it right.”

Are you answering client questions on your website? This week on Agency Nation Radio we dive into the most consistently successful type of online content insurance agencies can create to grow their business: Answering client questions.

Of all the reasons big money from the insurance industry continues to flow into digital marketing, customer experience stands out as the highest priority. As the public perception of personal lines insurance being a commodity spreads, the last bastion of differentiation might just be customer experience. Direct writers and captive insurance companies already understand the power of customer experience. This is why so much money is spent on branding, systems and consistency across each platform on which they sell insurance. See Also: Customer Experience: How Free Tool SumoMe Helps You Create a Better Website Personal lines insurance buyers perceive auto insurance policy to be exactly the same. By providing the highest quality customer experience we set ourselves apart.

Does Google Compare present an opportunity for independent insurance agents? In this episode of Agency Nation Radio we step up onto our soap boxes for a philosophical discussion on the impact Google Compare Auto Insurance will have on the independent insurance industry. More importantly we share ideas on psychological impact products like Google Compare will have on the US insurance buyer.

The business of insurance is busy. That doesn’t mean you shouldn’t have access to the sales, marketing and automation tactics and strategies drive insurance agency growth. Welcome to the very first episode of Agency Nation Radio, the insurance pros podcast. Agency Nation Radio will be a weekly podcast hosted by Ryan Hanley, Head of Marketing for TrustedChoice.com and Marty Agather, Senior VP of Strategy for TrustedChoice.com. Each week, we’ll dive into the topics and trends impacting the independent insurance industry. More importantly we’ll provide ideas and guidance to help your insurance business dominate the marketplace.