The Brainfluence Podcast With Roger Dooley

Dr. Christophe Morin is passionate about decoding the relationship between the brain and human behaviors. He has received multiple speaking, publishing, and research awards during his career, and he holds an MBA from BGSU, an MA, and a Ph.D. in Media Psychology from Fielding Graduate University. In this episode, he shares insights from his latest book, The Serenity Code, including the relationship between stress and anxiety and how to respond to stress in a healthy way. Listen in as Christophe shares how to take back control of our nervous system, as well as the importance of self-love—but not in a narcissistic way. You will learn why young people are suffering most during the pandemic, the benefit of connecting with nature, and how owning a pet can calm you down. You can find show notes and more information by clicking here: https://bit.ly/3lHxn8y 

Joseph Michelli, Ph.D., is a certified customer experience and speaking professional. He is also Global Guru’s #1 US-based customer service expert and the author of ten business books about companies like Airbnb, Starbucks, Zappos, Mercedes-Benz, and The Ritz-Carlton Hotel Company. In addition to being a Wall Street Journal and New York Times #1 bestselling author, Joseph helps leaders and frontline team members drive customer loyalty and referrals Listen in as Joseph discusses something extremely timely as we collectively go through a global pandemic: how to best lead a company during the midst of massive upheaval and uncertainty. He’ll share why now it’s more important than ever to be employee-obsessed, how the work-from-home movement has shifted over the course of the pandemic, and why taking care of yourself should also be a top priority. You can find show notes and more information by clicking here: https://bit.ly/2HRTdZ8

Bas Wouters is an expert in persuasion. As an online lead generator, he caused serious disruption in the kitchen industry, generated millions in sales as a result, and is the only person in the world who can call himself a Cialdini and BJ Fogg Certified Trainer. Joris Groen is a psychologist and user experience designer who specializes in online persuasion. He has improved the results of hundreds of websites, online shops, apps, and online campaigns for notable companies like KLM, Mercedes-Benz, and bol.com. Both experts join me today to discuss how to turn visitors into buyers in the online space by applying behavioral psychology techniques—including one common technique from the 1970s that is making a revival now in the digital landscape. They’ll also share some of their insights into how to reduce or eliminate buyer’s remorse, increase authority or social proof, and how some unique applications of the Cialdini method are working well in the digital world. You can find show notes and more information by cli

Matthew Pollard is a sales expert and the founder of Rapid Growth Coach. He’s a speaker, blogger, and podcaster, as well as the author of The Introvert’s Edge and his newest book, The Introvert’s Edge to Networking. Today Matthew joins the show to share his tips on becoming better at networking, whether it’s in person or virtually. Listen in as he explains the importance of niching down and branding yourself accordingly so that you stick out from the crowd. You will learn how to properly do cold outreach, the benefit of sending a voice memo over a generic message, and more. You can find show notes and more information by clicking here: https://bit.ly/38U1PtF 

Gad Saad, Ph.D., is one of the best-known intellectuals fighting what he calls the tyranny of political correctness, often writing and speaking about idea pathogens that are destroying logic, science, reason, and common sense. A pioneer in the application of evolutionary psychology to consumer behavior, he joins the show today to share his knowledge on the topic, diving deep into why this is so important in today’s world. Listen in as Gad shares insights from his book, The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, and explains the concept of comparative psychology. You will learn the main issues with social sciences, how to apply an evolutionary lens to understand our cognitive vices, and the importance of studying marketing—even if you are knowledgeable about the subject at hand. You can find show notes and more information by clicking here:  https://bit.ly/368yE2Y 

Tim Kachuriak is a nonprofit thought leader, author, co-author, lead researcher, and speaker, as well as the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that helps charities, nonprofits, and NGOs grow their resource capacity. His work has led him to ask one very important question: Why do people give? In this episode, Tim will be sharing what he's learned through his research about how various organizations solicit donations, what works best (and what doesn't work) for fundraising, and the motivations behind why people undertake such an irrational action of giving their hard-earned money away to something intangible. Listen in to learn the deeper motivation behind why people are inspired to donate and Tim's best tips for increasing donations for nonprofits and smaller e-commerce companies alike. You can find show notes and more information by clicking here: https://bit.ly/3elkizR

*Original air date: Jan 3, 2019.* Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation, and his LinkedIn course, Persuasive Selling, has been viewed over 150,000 times. In this episode, Brian shares examples of how Cialdini's Principles of Persuasion can be utilized in marketing, as well as in our everyday lives. Listen in to hear how the scarcity mindset drives people into action, what you can do to gain more perceived authority, and more. You can find show notes and more information by clicking here: http://bit.ly/2EU468R   

Jason Bradshaw created his first business at fourteen, selling telecommunications and computer equipment in the Australian city of Toowoomba. With a keen interest in the power of the customer and employee experience, he tested and implemented strategies for improving experiences in a variety of sectors. During his time in the telecommunications industry, he improved the customer experience in a number of verticals by over 100 percent, saved tens of millions of dollars in a matter of months in retail and media, and created tens of millions in revenue improvement through his initiatives. In this episode, Jason shares his thoughts on the fusion of the customer and employee experience, what metrics you should really be looking at to determine the experience your customers are having, and his single best piece of advice for improving that experience. He will also give his insider perspective on where he sees the automobile industry evolving, including whether the dealership model will become a thing of the past. Y

Erich Joachimsthaler is an award-winning author, co-author, speaker, visiting professor at many of the world’s leading schools, and Founder and CEO of VIVALDI, one of the largest independent global strategy and business transformation firms. He is also a branding expert, and his latest book, THE INTERACTION FIELD: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, shines a light on a new way of looking at a successful business model for the future. Listen in as Erich explains the differences and similarities between interaction fields, ecosystems, and platforms, as well as why interaction fields are the business model of the future—with a focus on collaboration over competition. He will also share the missed opportunity that Burberry had to overcome many friction challenges and how Tesla is a true example of an interaction field in how it solves problems simultaneously for consumers, industry, and society. You can find show notes and more information by clicking here: htt

Ashley Whillans is a professor at Harvard Business School and a leading scholar in the time and happiness research field. Twice, she’s been named a Rising Star of Behavioral Science by the Behavioral Science & Policy Association, and in 2016 she cofounded a "nudge unit"—namely, the Department of Behavioral Science in the Policy, Innovation, and Engagement division of the British Columbia Public Service Agency. Ashley is also the author of the new book, TIME SMART: How to Reclaim Your Time and Live a Happier Life. She joins the show today to discuss how she is helping people to live happier and healthier lives using insights from behavioral science. Listen in to learn how making small decisions in our daily lives can bring us more joy, as well as how time poverty affects our happiness—despite the fact that we theoretically have more leisure time than we've ever had. You'll also discover how the technology paradox has actually taken time away from us and what we can do to better protect our time with so muc

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act. Listen in as he shares the importance of understanding the brain if you are in marketing in order to understand what makes people want to purchase a product. You will learn about the evolution of our brains, the changes in human behavior that Tim has observed since the beginning of the pandemic, and more. You can find show notes and more information by clicking here: https://bit.ly/34bevbB 

Duane Varan, Ph.D., is the CEO of MediaScience, a leading provider of lab-based audience/marketing research with labs in Austin, Chicago, and New York. Known as the champion of transparency and validation of neuromarketing methods, Duane is the author of over 50 peer-reviewed papers. Today he joins the show to discuss how his neuromarketing firm is coping through the pandemic. Listen in as Duane explains how they are making lab-based research safer by creating in-home tools for subjects to use remotely. You will learn what a neurocube is (including how it is used), interesting takeaways from political neuromarketing during the 2016 election, and more. You can find show notes and more information by clicking here: https://bit.ly/2FVA9rv 

Nir Bashan is an author and creativity expert who has worked with Hollywood and music stars like Woody Harrelson and Rod Stewart. Nir has won a Clio award, and has even been nominated for an Emmy. Through working with the rich and famous, he has come to discover something that may shock you: creative superstars are really no different from you or me!  Listen in as Nir shares how he has taught thousands of leaders and individuals around the globe to harness the power of creativity to improve profitability, increase sales, boost customer service, and ultimately create more meaning in their work. You'll learn why creativity is not the revolutionary new product that you may think it is, as well as the number one enemy of creativity—and how to avoid it. You can find show notes and more information by clicking here: https://bit.ly/2Rl4ulP

Michael Port is an author, speaker, small business marketing consultant, and public speaking teacher. Best known for his writing, public speaking, and regular contributions to Entrepreneur magazine, Michael is also the founder of the Book Yourself Solid School of Coach Training and the school of Heroic Public Speaking, along with his wife and business partner, Amy Port. He joins the show today to discuss how his business has adapted to the changes caused by the pandemic, as well as how to overcome the limitations of virtual presentations. Listen in to learn what it takes to engage audiences intellectually and emotionally—whether in-person or virtually—and why quality over quantity is especially important in the digital era. You can find show notes and more information by clicking here: https://bit.ly/322Zl84

Trey Gowdy is a former state and federal prosecutor, four-term member of the U.S. Congress, and the author of Doesn't Hurt To Ask: Using The Power of Questions To Communicate, Connect, and Persuade. Drawing on his experience in both the courtroom and Congress, he comes at the topic of persuasion from a rather different angle than most experts. If you’re keen to use the power of persuasion to succeed, this is definitely an episode you won’t want to miss. Listen in to find out the role of a prosecutor in the United States (it probably isn’t what you think!), why Trey has never asked a jury to convict in his opening statements, and why you should be persuadable to be effectively persuasive. You'll learn what Trey thinks of the Kamala Harris nomination for vice president and whether he sees hope for the future as we head into the end of 2020. You can find show notes and more information by clicking here: https://bit.ly/32HfvDh 

Vanessa Van Edwards is the founder of Science of People, where she teaches entrepreneurs, businesses, and trillion-dollar companies how to grow their businesses using science-based people skills. She is also the author of the bestselling book, Captivate: The Science of Succeeding with People. In this episode, Vanessa explains how to assume familiarity when meeting new people—whether in person or online—to make an immediate connection with them. Listen in to learn how to start a conversation without making the other person feel awkward and how to make a positive, long-lasting first impression. You can find show notes and more information by clicking here: https://bit.ly/3aNIOaQ 

You are probably asking for more favors than you realize. Think about it: How often are you reaching out to schedule a meeting, get an order, or get another person to do something that will ultimately benefit you? Even the emails you send and phone calls you make likely have a favor request embedded in them. So in this all-new solo episode, I'm offering nine ways to boost your success rate when asking for favors—all based on science! Listen in to learn the importance of reciprocation, why it is beneficial to identify common interests with the person you are asking a favor from, and more. You can find show notes and more information by clicking here: https://bit.ly/30YbcE6 

Dr. Nick Morgan is one of America’s top communication speakers, theorists, and coaches. He has been commissioned by Fortune 50 companies to write for CEOs and presidents alike. Nick’s latest book, Can You Hear Me?, is a guide to communicating effectively in a virtual world, via email, Zoom, webinars, and any other medium that makes emotions and meaning harder to convey. In this episode, Nick shares the biggest mistakes he is seeing companies make during their virtual communications, as well as how to portray your friendliness through the written word—without facial expressions. Listen in to learn how to keep energy up and employees/colleagues engaged, how to make a video call visually pleasing, and more. You can find show notes and more information by clicking here: https://bit.ly/2F0HB4r 

*Original air date: May 11, 2017.* In this rare solo episode of the podcast, I'm running through the top 10 science-based headshot hacks you should use. Whether you are choosing a headshot for professional bio pages, your own website, or social media, these tips will help. Scientists have thoroughly analyzed the specific headshot and profile photo factors that will help you project intelligence, trustworthiness, and friendliness. You only get one chance at a first impression, make it count! You can find show notes and more information by clicking here: http://bit.ly/2pwPUIu  

Larry Siegel is the Gary P. Brinson Director of Research at the CFA Institute Research Foundation and an independent consultant, writer, and speaker. He has written, co-authored, or edited a large number of journal articles, magazine articles, and CFA Institute Research Foundation monographs, and his book, Fewer, Richer, Greener: Prospects for Humanity in an Age of Abundance, reached #1 in Economics and #1 in History on Amazon shortly after its release. In this episode, Larry shares his take on abundance from a fact-based perspective and debunks some common notions about the direction in which the world is headed. Listen in to hear why he says we have every reason to be optimistic about the future—despite the doomsday stories that so often make up the news cycles—and why the coronavirus pandemic has exposed society’s fault lines the way it has. If you’re in need of a bit of optimism in your life, this is an episode you don't want to miss! You can find show notes and more information by clicking here: https://