The Brainfluence Podcast With Roger Dooley

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing. A popular keynote speaker who has been invited to speak in more than a dozen countries across four continents, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is also the host of the Maximize Your Social Influence podcast and the author of four books on social media, including his latest, The Age of Influence: The Power of Influencers to Elevate Your Brand. Listen in as Neal shares his insights on the new age of social media and digital marketing, as well as his number one piece of advice for becoming an influencer in your niche. You'll learn how to build social proof with your audience, how the influencer pyramid has changed as social media has evolved, and why the "know, like, and trust" factor is just as important in the online space as it is offline. You can find show notes and more in

Laura Patterson is a trusted authority with a 25+ year career in sales and is recognized as one of the pioneers in Marketing Performance Management. Selected as one of the Top 50 women in marketing technology by Martechexec and chosen to be among the Top 20 Women in Business according to the Sales Lead Management Association, Laura has worked across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today, she is at the helm of VisionEdge Marketing. In this episode, Laura shares her passion for marketing, as well as insights from her recent book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, which has received industry acclaim. Listen in to learn why the old adage “if you build it, they will come” is a fallacy, how to assess whether your company is actually putting the customer first, and what it takes to create long-term and sustainable company growth.  You can find show notes and more information by

Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands. Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand. You can find show notes and more information by clicking here: https://bit.ly/30Er4vJ 

Jez Groom has been practicing behavioral science for over ten years, working with some of the biggest organizations around the world. In 2016 he founded Cowry Consulting, the leading behavioral economics consultancy, and is currently a visiting fellow of Behavioural Science at City University. April Vellacott has been studying the field of human behavior for nearly a decade, and holds degrees in Psychology and Behavior Change. As a behavioral consultant at Cowry Consulting, she helps global clients apply behavioral science in their organizations. Together, Jez and April are the authors of the new book, Ripple: The big effects of small behaviour changes in business, and they join the show today to share how small behavior changes can have wide-reaching effects. Listen as they give real-life examples of how nudge theory has had massive impacts on outcomes, why friction is sometimes a good thing, and how behavioral principles can benefit any business. You can find show notes and more information by clicking here

Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. Dan has spoken to audiences in over 25 countries, and pioneered the use of facial coding in market research in 1998. His company, Sensory Logic, Inc., has done work for over half the world’s top 100 consumer-oriented B2C companies, and he has appeared in numerous media outlets, including CNN, Bloomberg TV, and The Wall Street Journal. In this episode, Dan shares insights from his latest book, First Blush: People's Intuitive Reactions to Famous Art. Listen in to learn about his groundbreaking study on what imagery grabs our attention (or doesn’t), how it applies to marketing and advertising, and why you may want to think of people as cats when you’re crafting advertising messages. You can find show notes and more information by clicking here: https://bit.ly/3dal6pI  

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations like Netflix and LinkedIn. In the past 10 years, her company, Peninsula Strategies, has advised over 100 organizations on subscription and growth strategy. She has been featured in the Wall Street Journal and CNN, as well as interviewed on over 50 podcasts—including once before on this one. In this episode, we’re diving into her zone of genius with subscription models and discussing the risks and benefits of moving to a subscription or membership model. Listen in to learn what to consider before taking the leap, how to measure the success of your subscription approach, and how subscription models have changed not just the marketing behind a product, but also the product itself. You can find show notes and more information by clicking here: https://bit.ly/36er9qE

Tom Peters is the co-author of In Search of Excellence, the book that changed the way the world does business and is often tagged as the best business book ever. Seventeen books and thirty-five years later, he is still at the forefront of the “management guru industry” that he single-handedly invented. Tom joins the show today to share how businesses are operating during this crisis, as well as the two new manifestos he has created to help cope with the current pandemic: Excellence Now: The 27 "Number Ones" and Excellence 2020 Observations: Leading with Compassion and Care in Troubled Times. Listen in as he explains how to be an outstanding leader by being empathetic and desperate for employees to succeed. You will learn how this pandemic has shown which companies truly care about their employees, how these businesses can do better, and Tom's best advice on how to lead your team to a successful future. You can find show notes and more information by clicking here: https://bit.ly/2XszX8k 

Steve Sims is an expert marketer within the luxury industry and the founder of Bluefish, one of the top personal concierge services in the world. Also known as the “Real Life Wizard of Oz” for his ability to make the impossible possible, Steve has worked with Elton John and Elon Musk and has been quoted in various publications, including the Wall Street Journal, Forbes, and London’s The Sunday Times. He joins the show today to share his lessons on success for any size business. Listen in as Steve explains why communication is so integral to success, as well as the most important question that you should be asking your clients. You'll learn why sometimes ignorance is a superpower, how he turned one client into James Bond for a day, and what it takes to make amazing things happen in life and business. You can find show notes and more information by clicking here: https://bit.ly/2LrjoEd

Steve Martin is a behavioral scientist and the CEO of INFLUENCE AT WORK UK, a leading global behavioral science consultancy. His work applying influence and persuasion science to business, organizational, and public policy has been featured in the national and international press, including the New York Times and BBC. In this episode, Steve shares insights from his newest book, Messengers: Who We Listen To, Who We Don't, and Why, which he co-authored with Joseph Marks. Listen to learn why we are more inclined to listen to certain people over others, whether the way you look or dress truly does affect how others perceive you, and how to fine-tune your persuasion skills to improve your business's success. You can find show notes and more information by clicking here: https://bit.ly/2WbaBfV 

Mike Robbins is a sought-after speaker and consultant who has worked with some of the top organizations in the world, including Google and Microsoft. Also a regular contributor to Forbes, the host of a weekly podcast, and the author of five books, Mike joins the show today to explain how to build trust within your team and create a culture of high performance. Listen in as we discuss what qualities allow teams to come together and thrive, as well as how to address conflict within your team. You will learn how to be a balanced leader—including how to be perceived as someone who can lead the group while still being authentic and vulnerable—how to build a deeper connection with your team, and more. You can find show notes and more information by clicking here: https://bit.ly/2yTKHEk 

Mike Michalowicz is a bestselling author, entrepreneur, and lecturer who is currently running his third multimillion-dollar venture, Profit First Professionals. Also a former small business columnist for the Wall Street Journal and the former business makeover specialist on MSNBC, Mike has traveled the globe speaking with thousands of entrepreneurs to help them improve their businesses. In this episode, Mike shares insights from his newest book, Fix This Next: Make the Vital Change That Will Level Up Your Business, including why the biggest challenge business owners have is knowing what their biggest challenge actually is. Listen in as he discusses why every business has its own hierarchy of needs, as well as how to stop running in endless circles putting out fires—and instead focus on the next thing that will effortlessly move your business forward. You can find show notes and more information by clicking here: https://bit.ly/2XWh2Vm

Rana el Kaliouby, Ph.D., is a pioneer in artificial emotional intelligence (emotion AI), as well as the co-founder and CEO of Affectiva, the acclaimed AI startup. Also an acclaimed TED Talk and Aspen Ideas speaker, Rana was named one of America's Top 50 Women in Tech by Forbes and included in Fortune's 40 Under 40 list. Today she joins the show to break down the science behind our emotions, facial recognition, and emotional responses. Listen in as she shares insights from her new book, Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology, including how reliable facial expressions truly are for detecting feelings and how much individual or cultural variation there is when it comes to emotion. You'll learn why emotional intelligence is so important, how emotion AI is improving teleconferencing, and more. You can find show notes and more information by clicking here: https://bit.ly/2XNphTs 

Stefan H. Thomke is a leading authority on the management of innovation, as well as the William Barclay Harding Professor of Business Administration at Harvard Business School. The author of Experimentation Works, Stefan has written over one hundred articles, case studies, and notes in books and journals, including the Harvard Business Review, Management Science, and MIT Sloan Management Review. He has also chaired numerous executive education programs in companies around the world and is a frequent conference speaker and advisor to global business leaders. In this episode, Stefan explains the benefits of conducting experiments within your company, as well as the importance of reflecting on all experiment outcomes—even if they are negative—in order to learn from them. Listen in to discover how to successfully incorporate experimentation into your business, the common thread in positive customer experiences, and how to evoke the desired emotion in your customers. You can find show notes and more information by

Dr. Péter Érdi serves as the Henry R. Luce Professor of Complex Systems Studies at Kalamazoo College, and he is the founding co-director of the study abroad program, Budapest Semester in Cognitive Science. Also the author of books on mathematical modeling of chemical, biological, and other complex systems, he has been published by big names such as Princeton University Press and MIT Press. Today Péter joins the show to discuss a topic many people are familiar with but may not know much about: rankings, ratings, and lists. Listen in as he shares insights from his new book, Ranking: The Unwritten Rules of the Social Game We All Play, and explains why people attempt to rank everything in their lives, why we put so much faith in these rankings, and why lists are so attractive to us. You can find show notes and more information by clicking here: https://bit.ly/2yrWdGL 

Mathew Sweezey is the Director of Market Strategy for Salesforce. Also a researcher, award-winning marketer, and keynote speaker at conferences around the world, Mathew routinely works with the world's largest and most well-respected brands, including UPS and Home Depot. He is the author of Marketing Automation for Dummies, as well as his latest book, The Context Marketing Revolution. In this episode, Mathew explains how he improves customer experience by looking at modern media, technology, and consumer behavior. Listen in to learn how to use contextual marketing to reduce friction for consumers, how to motivate buyers in the age of social media, and more. You can find show notes and more information by clicking here: https://bit.ly/2UukZ0i 

Ben Cohen is a sports reporter for the Wall Street Journal who writes about the NBA, the Olympics, and other topics that don't involve extraordinarily athletic people. While he is definitely the first sports reporter to join this show, he may also be the first sports reporter to write about behavioral science and cognitive biases. In this episode, Ben covers both of those topics and more as he shares insights from his new book, The Hot Hand. Listen in to learn about the science and mystery of streaks, how The Hot Hand Fallacy may be faulted, and how to differentiate between random and skilled performances. You can find show notes and more information by clicking here: https://bit.ly/38YyaLV 

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, influence, and consumer behavior. Also a leader in how products, ideas, and behaviors catch on, Jonah joins the show today to share insights from his most recent book, The Catalyst, including how to start influencing and stop manipulating your customers. Listen in as he explains why persuasion is so hard and why simply telling people the facts is not always enough. You'll learn the importance of giving your customers and employees a choice instead of telling them what to do, the key to negotiation, and what it takes to get your customers to persuade themselves. You can find show notes and more information by clicking here: https://bit.ly/33in2IS 

Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist. The co-founder of Square, where he still serves on the Board of Directors, and founder Invisibly, an ambitious project set to rewire the economics of online content, Jim joins the show today to explain the benefits of reducing friction in your customers' transactions and more. Listen in as he shares insights from his new book, The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time, as well as the story behind Square. You'll learn how to push through the hardships you may face as an entrepreneur, boost your credibility, and simplify things in your business. You can find show notes and more information by clicking here: https://bit.ly/2PP0Kc9 

Jeanne Bliss has been helping companies like Land’s End and Microsoft Corp create deeper bonds with their customers for 35 years. She has shepherded a whole new breed of leader into the marketplace, guiding over 20,000 leaders around the world to understand that improving lives should be their most important strategic vision. Today Jeanne joins the show to share insights from her book Would You Do That To Your Mother? and explains how to be clear about how you want to be remembered. You can find show notes and more information by clicking here: https://bit.ly/2PmD5zl