Pixels & Ink By Mindfire | Case Studies, Interviews, & Tactics For Multi-channel Marketing Automation, Direct Mail, & Faceboo

#14: What Lies Ahead for Print in the United States: Forecasts, Opportunities, and Response Rates

Informações:

Synopsis

Where is print headed? If your business is dependent on print in any way, this episode will help you decipher: - How much growth the US market had in 2015 (… and which country will overtake the US this year) - Where more than half of print revenues will come from by 2017 - Average profit margins for all printers … and what the top 25% are pulling to their bottom line - How print’s share of the direct marketing budget is changing - Growth opportunities in packaging and marketing services - Response rates for phone, direct mail, mobile, paid search, social media, email, and display — and the surprising fact about direct mail that should make any marketer pay attention