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[204] When running a salon, gaining new clients, saving money and generating more revenue tend to be top priorities. But as the world faces a global climate change crisis, clients want to contribute their dollars to businesses making a change and giving back to the earth — not contribute to 877 pounds of waste being created every single minute*. Just in time for Earth Day on April 22nd, this week's episode features co-founder of The Salon Movement (@salonmovement), James Alba, who also runs the B Hive (@bhiveorganic), a one of a kind salon focused on sustainable beauty for the industry and the environment. Certified Gold with Green America, Platinum with the Green Business Bureau and Winner of the International Eco Salon Contest, it has grown an international reputation for its leadership in organic beauty. Get insights into the grassroots movement of sustainability-conscious Davines stylists and salon owners, the benefits of going green and what sustainable practices you can integrate into your salon's busi

[203] What does the power of a haircut mean to you?⁣ For many, going to a salon is a wonderful experience. Unfortunately, though, it is still a scary and challenging experience for quite a few others. While the professional beauty industry has always been considered a safer space for people within the LGBTQ2S＋ communities, we still have a long way to go with education, acceptance and understanding. And because learning through community, asking questions and sharing experiences is so powerful, The Dresscode Project (@thedresscodeproject) has become the number one resource to turn to within the industry. Working to eradicate homophobia, transphobia and discrimination according to race, sex and gender in salons worldwide, Kristin Rankin has made it a huge part of their career ⁣to teach business owners and hairstylists how to create a space that feels safe and welcoming to everyone. In this episode, we discuss the birth of their initiative — The Dresscode Project — explore the ins and out of creating safer spa

[202] Today, Eufora International and Phorest Salon Software announced an official partnership, aligning their core values around education, growth, and caring for the planet, bringing salons the ultimate experience in integrated technology and product offering. The collaboration will see the teams work together to provide top quality resources and tools to help salons grow all aspects of their business, from marketing skills to retail sales, e-commerce and more. In that spirit, this week's episode features Jill Higginbotham, owner and founder of J Michael's Spa & Salon in Louisville, Kentucky (@jmichaelsspasalon) and Eufora International Business Educator (@euforainternational). Passionate about leadership and education, she helps stylists and salon owners realize the importance of their profession, their creativity, and their business. In this conversation she aims to do precisely that, as she discusses management fundamentals and pressure points, the six key drivers of salon success, the "Rule of 3,"

[201] The COVID-19 global pandemic has accelerated the need for all businesses to connect, sell and communicate online. Now more than ever, businesses that capitalise on social media, digital advertising and e-commerce not only survive, but thrive. If 2020 was the year of change, perhaps 2021 can become the year of opportunity: how well has your salon adapted to consumer behaviour changes? This week, Head of Phorest Pay Europe Niamh Greaney joins the show to talk through how salons can get a personalised report on their business' Online Health Score and identify the triggers they can pull to up their game. Links: Watch this episode on YouTube: https://youtu.be/qYM8gIbIoTw Check your salon's Online Health Score: https://bit.ly/2PGxEym Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great mus

[200] Content warning: This conversation contains a segment depicting an episode of domestic violence, and mentions of death and suicide, from 3:30 to 21:30 and from 31:15 to 35:15. Listener discretion is advised. This week's episode features Rachel Paige (@rachelpaigexo), Founder & CEO of The Beauty Lounge in Texas, Global educator for LACED, and business coach for salon owners as she tells her story of survival and how she reframed her experience into a deeper understanding of herself, her purpose, and her world. We have done our best to hold this conversation with intention and sincerity, and we encourage you to listen to it without judgement but rather with a compassionate ear. Thank you for listening, and please take care of yourself. If you need to, don't be afraid to reach out and ask for help. You can find resources on your local governing sites. Links: Book your Business Strategy Session with Rachel: https://rachelpaigexo.as.me/coachingcall Click here to subscribe to the weekly Phorest FM em

[199] Whether you're open for business or in the UK/Ireland and getting ready to reopen your salon, the first quarter of the year is always a good time to put on your spring cleaning outfit and have a closer look at your social media presence. In other words, a time to take stock of your accounts' strengths and weaknesses, make sure that you aren't missing opportunities, and are representing your brand appropriately. Co-founders of The Creative Society (@thecreativesociety.ie) — a social media and branding agency — Kate Lynch & Eimear Morris are both passionate about empowering business owners to control their brand's online presence. Therefore, while this week's episode will discuss why it's so important to understand your salon's positioning within the social sphere, it will also cover practical tips and provide information on tools you can use to assess your current performance and improve your strategy. Doing a social media self-audit is like doing a big house-cleaning project. It'll take some work,

[198] Opening a second salon or spa involves more than meets the eye, and many salon owners, unfortunately, get too excited too quickly. Is your salon truly ready to expand? And if it is, what business model best fits you? Owner of a multi-award-winning salon, business mentor, author, and podcaster, Katie Godfrey (KG Professional, The Life of KG) has conducted various talks and mentoring sessions at colleges and events about her story and is passionate about motivating others in building their careers. One topic she’s very passionate about is franchising, a common business model in various industries, however not as well known within the hair and beauty industry. To better understand how it can be a successful strategy for salon growth, this episode explores the structures and knowledge you need to franchise successfully, the pros and cons of this alternative business model, and what you can do to ensure standards are met across the different franchises. Links: Learn more about KG Professional: https://kg

[197] With many people now working from home, there has been an accelerated need for all businesses to connect, sell and communicate online. This year onward, having a paid social media advertising strategy to work along the organic one will be a must for salons to attract clients & generate substantial ROI. Founder of Boost My Customers, a UK-based company with a vision to help clinic owners get the freedom they want and make an impact in their local community, Richard Gibbons has worked with 50+ clinics, including some on the verge of closing — which he's helped turn around and become fully booked in just 45 days! In this episode, we discuss how to scale profitably with no capital, ways to know if your social media advertising campaign will succeed before spending a penny on ads, how to craft the perfect online advertising offer and, of course, also share some success stories from owners who would have worked with Richard in the past! Links: Follow Richard Gibbons on Instagram: https://www.instagram

[196] Working in a super-engaged, high-performance environment can be one of the most rewarding goals for all salon teams today. Salon managers want to keep staff motivated, engaged and focused on their performance metrics. In turn, their team members want to be challenged, empowered and inspired to achieve their potential. Yet, one of this year's biggest challenges will be motivating staff and teams on furlough, part furlough, disengaged, bored, scared or struggling with their own mental health. The staff feedback process just got so much easier. Your team can now check on their key performance metrics, such as revenue and transactions for services, product retail and client booking numbers in their PhorestGo app — at any time, anywhere. Spend your time coaching and empowering your team instead of reading through long reports and big data tables. On this week's episode, we're joined by Phorest Product Lead Cillian Moloney to discuss the latest Staff Performance feature release. Are you ready to get your te

[195] When running a business, the need to drive both performance and business often comes with thinking that dangling a carrot or motivating somebody to do something is the way we're going to get there fastest. Yet when you look at human psychology, and you understand what makes people feel both interested and capable of doing something different, it requires that they work hand-in-hand with someone that's going to help them. Founder of Talent Match, a recruitment and team building agency specialising in the beauty industry workforce, Stefanie Fox is a generational leadership expert whose work is rooted in research. She believes that speaking directly to the beauty industry's workforce is the only way to move forward and build teams that thrive. Therefore, she regularly surveys today's talent to understand what they want and then acts as the liaison between salon owners and salon talent to discuss and navigate hard conversations. In this episode, we look at the differences between leadership & motivati

[194] Beauty professionals and beauty careers are highly impactful industries. Yet, what's not talked about is that beauty service careers are often seen as frivolous — and not taken seriously. They've been underrepresented in professional advancement and career tools. April and Nikki Dominguez, respectively CEO & President of Handsome, share the same vision and values: to provide resources and tools to an industry and community of people who've been overlooked. As such, in this episode, we discuss community and networking, the industry's current need for connection, what all people with successful careers have in common, and of course, Handsome — a platform supporting barber & beauty professionals in charting a course for themselves, challenging norms, and reclaiming a term of authority. Links: Follow Handsome on Instagram: https://www.instagram.com/handsome_app US/CA "Charging Your Worth" Webinar Registration: https://bit.ly/3aN21de Click here to subscribe to the weekly Phorest FM email newslet

[193] For many of us, 2021 will be a year of rebirth — a year in which we find new ways to connect and take care of both ourselves and our communities after grief and loss left several of our wellbeing spheres in distress. The hard thing about wellness is that we must find what works for us and our journey. Whether that's making our routine more like self-care, getting better sleep, prioritising our happiness, eating cleaner, or learning how to wind down, we need to accept that we might not always get it right (at least not at first). Davines Global colour ambassador, director of the HAIRDOTCOM Art Team, and Chancellor of The Fellowship for British Hairdressing, Ashleigh Hodges, is sought after the world over. In this episode, we dive into how she's dealt with wellness throughout her life and career, discuss how it can look different for each of us, the implicit weight of the word "should," and question whether salons do enough to support staff wellbeing. Links: Follow Ashleigh Hodges on Instagram: https:

Learning how to grow and develop your salon business shouldn't feel like a chore but a process that blends into your day-to-day. That's why Phorest FM, co-hosted by Zoé Bélisle-Springer & Killian Vigna, aims to answer all of your most pressing business, marketing, and growth questions by sharing insightful and inspiring conversations with salon business leaders and experts. Tune in for the fifth season of the show, which launches on Monday, February 1st. We're ready to make 2021 a year of choice, passion, readiness, and determination. Are you?

[192] Season 4 is officially a wrap with 1587 minutes of inspiring stories and conversations you can now catch up on! A massive thanks to all of the wonderful guests worldwide, giving their take on topics that can help the industry shine and grow, but also to every one of you who's tune in this year. In this very last episode of the season, we give you the top ten most downloaded episodes of the year! Support Closing Days: USA: December 25th and January 1st  IRE/UK: December 25th, 26th, and January 1st Links: Get your ticket for UpLift! our Virtual Event on January 25th, 2021: https://linktr.ee/phorest_uplift Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon

[191] This week on Phorest FM, Killian and Zoe welcome back to the show Phorest Salon Software CEO Ronan Perceval and CTO John Doran for the annual "year in review" episode. Expect discussions around resilience, feature releases, and more importantly, things to look forward to in the coming year. Links: Get your ticket for the UpLift! Virtual Event on January 25th, 2021: https://linktr.ee/phorest_uplift Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

[190] James Davis, Sara Cheeny, Hellen Ward, Gavin Hoare, Jen Baudier, James Alba, and Stefanie Fox Jackson know that sharing is caring and that there's nothing easy about building, owning, and growing a salon. Invited to feature in Phorest's most recent educational series on Facebook, they each shared some of their key strategies, tools, and tactics going into December. Featuring highlights from the Beat 2020 conversations hosted over the past month, this week's episode aims to provide you with the inspiration and motivation to max out the last of this year's opportunities and start 2021 with a new mindset. Links: Watch the Beat 2020 UK/IE episodes in full: https://bit.ly/3ovpLYx Watch the Beat 2020 US/CA episodes in full: https://bit.ly/3lXRiAi Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produc

[189] COVID-19 has created a considerable shift in consumer behaviour, forcing salons and spas around the world to adapt quickly. Whether you're facing a temporary closure or not, there are various ways video consultations can help you stay connected with clients and generate revenue. This week's episode features recent podcast recaps and an interview segment with Aisling Scolard, Product Owner at Phorest, discussing the latest Video Consultations integration and how some salons have embraced the new virtual reality so far. Links: Beat 2020 Educational Series (UK/IE): https://bit.ly/38YuiOX Beat 2020 Educational Series (US/CA): https://bit.ly/2UGX2Dx Watch the US "This vs. That: A Leadership Conversation" on-demand: https://bit.ly/2JDLw9K Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and m

[188] Pre-COVID-19, it was estimated that seventy-five percent of businesses had less than a month of money in the bank. Wild and scary, right? What if your business served you, not the other way around? What if you knew exactly what you could spend and when? Or had the power to guarantee profitability? Following the principles of Mike Michalowicz's Profit First system, Jen Baudier (@jenbaudier), Phorest US Brand Ambassador, Owner of Bella Style Salon, and PIP University Professor, was able to transform her business and help peers do the same through the Rich Life CEO graduate program. Get insights into the required methods to achieve such results and take your shot at long-term growth and sustainability. Links: Learn more about Bella Style Salon: https://www.mybellastyle.com Learn more about PIP University: https://pip-university.com Get Mike Michalowicz's Profit First free resources: https://profitfirstbook.com Beat 2020 Educational Series (UK/IE): https://bit.ly/38YuiOX Beat 2020 Educational Series

[187] It's safe to say we've come a long way since the first synthesised dye in 1863: products have evolved a great deal, and so have application techniques. Currently, you could probably list over 50 colour trends travelling back and forth across the globe, with some going viral overnight. For a first-time colour client, it's easy to think that anything is possible — after all, social media does make us feel like the sky is the limit in terms of creative colour. However, not everything is always possible, and most definitely not in one appointment. If you truly care for the result, you never just get a colour. You commit to one. That means agreeing to consultations, multiple appointments, home care, maintenance, being patient, and of course, being conscious it will require a certain budget. Featuring Kristina Russell (@colourkristina), salon owner, multiple award-winning hair colour specialist, educator, and podcaster herself, this week's episode explores what her bespoke colour journeys look like for both

[186] Assessing staff performance is often a threatening process for both managers and employees. However, when you put in place clear KPIs, agree on a plan of action, and put your staff in control of their performance, you provide an opportunity to discuss progress and make aligning employee and company goals easier. The problem with statistics isn't the data itself; it's how you interpret it. Looking at figures alone to get an unbiased picture of an employee's performance might feel logical, but in the end, it will give you the wrong overview or assessment. Numbers without context are just that: numbers. Featuring Hellen Ward (@hellenwardltd), co-founder and managing director of Richard Ward Hair & Metrospa (@richardwardhair), this week's episode dives into her approach to KPI management, interpreting data, assessing staff performance, and so much more. Links: Learn more about Hellen & her coaching/consultancy services: https://www.hellenward.com  Click here to subscribe to the weekly Phorest F