Cashflow Diary | Influenced By Robert Kiyosaki Of Rich Dad About Real Estate Investing, Cash Flow And Passive Income.

Francis Greenburger is the legendary real estate developer who is Chairman & CEO of Time Equities and owner of the literary agency Sanford J. Greenburger Associates, which has represented noted authors such as Dan Brown, James Patterson, Nicholas Sparks, and Nelson DeMille. He is the founder & chairman of Art Omi (previously Omi International Arts Center) and The Greenburger Center for Social and Criminal Justice, and the bestselling author of Risk Game: Self-Portrait of an Entrepreneur.  Podcast Highlights   Who is Francis Greenburger?    Francis Greenburger grew up in New York City where his parents were upper class but his father as a solopreneur never really made a significant amount of money. The first thing that Francis was blessed with was the confidence of his parents in his ability to achieve his goals. That went together with his natural knack for business. He started working for his father after school when he was 12 years old. His innate qualities gave him the early characteristics and m

Dan Kryzanowski is an active real estate investor and fundraiser, leveraging Self-Directed accounts - SDIRA and Solo 401(k) - to create a diversified real estate portfolio yielding double-digit returns. He specializes in self-storage investments, multi-family and hard money residential property loans. Dan has personally raised millions of dollars from family offices and individuals, and empowered his partners to raise seven-figures on multiple occasions.  Dan serves as Executive Vice President at Rocket Dollar, unlocking the $10T pool of untapped retirement assets for the real estate community. He is also a Capital Partner for Pinnacle Storage Properties and Corporate Board President for Hugh O'Brian Youth Central Texas. Dan, a Wharton graduate, previously led commercial real estate initiatives for GE Capital in Mexico and South America.  Podcast Highlights Who is Dan Kryzanowski?  Dan attributes his business success to his magic afro and his early basketball success. Dan had a very blessed life for hi

Questions and Answers   I have a person that wants to book through February to November but I’ve already got someone with a reservation in the middle of that time. Do I offer the other guest to switch to another short term rental unit to accommodate the person who wants to stay longer?   This can be pretty common with new short term rental units or you are new to operating. When you put up a new listing it often gets promoted and for people looking for longer stays there often aren’t a lot of options. You should offer the current reservation the option to move to another short term rental unit, even if you don’t have another unit in that particular area.  The ideal situation would be to get all the days booked with both individuals while also getting the money upfront. The revenue from the long term reservation can actually be used to acquire another unit for the shorter reservation if necessary. There are also a number of incentives you can offer to close the deal.   A major cancellation issue with AirBnB

Questions and Answers   How do I improve my rankings so that I can be viewed more frequently and more often? Also do you have any tips on attracting last minute guests?    The first step is to run a Market report using SmartBnB on the caller’s location. Start making incremental changes to the pricing specifically for the available dates coming up in the future. The market report will reveal the low, high, median, and average prices for any comparable listings, you should be pricing your listing relative to the market for your available weekends. You should also adjust for seasonality. The change from August to September can be quite drastic. Since the optimal booking window for the caller is 25 days, it may make sense to start experimenting with the discount curve beyond 14 days. Being on page 11 of the rankings is basically the same as not being present at all. Look at your title and thumbnail as possible places to improve alongside pricing.   My closing was put off because of the hurricane, can I go ahea

Questions and Answers   Our short term rental bookings have been plummeting recently and I’m not sure why. Am I discounting too early or too slow based on data?    You have to decide how far out in advance you want to be comfortable with for your bookings. To really know what’s going on you need to get the right data in front of you. In the case of the caller’s short term rental unit, the average number of guests is 4.1 with a 7 day booking window. Since all the data came from the one platform, one solution may be to get on additional platforms that will increase the booking window. If there is a conversion rate decline, the question becomes “what changed?”. If customer preference is what has changed, that may mean you have to adjust the way you are describing the rental and modify who you are trying to attract. It’s important to look at last year’s data as well so you can compare. If your conversion rate is down to 56% from 70% in Q4, maybe that’s what you should expect based on historical data. If you hav

Questions and Answers   Does AirBnB work the same globally?    The idea is the same, but some of the functions will be different. For example, payment systems will be different depending on the country you live in. Same with cleaning services. The basic idea of offering someone a place to stay in exchange for a fee is the same.   I have a landlord concerned with a privacy issue regarding a camera on the door, what should I do?   Since the unit already has cameras pointed at the hall in the building, there shouldn’t be any issues. The important legal idea is where there is an expectation of privacy you can’t place a camera, but that doesn’t apply in this case. You would just be adding what is essentially another security camera to a hall that already has them. From a privacy standpoint, having a doorbell camera pointed at another unit’s door can be a problem since the camera could potentially see into the other unit when the door is open. This could lead to complaints from the other tenant which is why J t

Questions and Answers   We currently use two different pricing platforms. If I’m using a tool like Price Labs, how do I set it up so the price is good for relocation companies and change it so I’m netting all that I can from the other booking websites?    Since direct bookings to relocation companies yields the highest net profit, the ideal set up would be to have Price Labs reflect that in the Lowest price. You should also have an anchor for the Base price. In general, because of the way things are set up and connected this way, price for your highest possible outcome. If someone books at that price, that’s great but that’s not the end goal. You want every customer to feel unique and special, and you accomplish this by giving them a personal discount code or adjusting your mark down so they see a price closer to the natural price. This way you will always be in a position to make the adjuster look good.   Is Hawaii completely out for nightly short term rentals?   No, we have active students in Hawaii rig

Questions and Answers   How many units do you have and how long have you been in the business?    J currently has 37 units and has been in the process of getting to this point for nearly 15 years. He had to find a way to make money without trading time for dollars and real estate was the path he took.   How do I have my prices on Lodgify use AirBnB and Booking.com but ignore the prices on Home Away?   If you’re on the basic plan for Lodgify, it automatically ignores Home Away. J currently still uses the basic plan since the professional plan is still in beta. If you have multiple accounts, you will need to work directly with them to avoid certain errors.   How should we structure a deal for a 100 units if the other party wants to sell the property in five years?   It’s all down to the contract and how the services are signed for. To make things easier, use two separate entities, one for the property and one for the services involved.   How do we add a 0 to our income?   We will never out earn our pers

Questions and Answers   What’s your system for rewarding or getting rid of cleaners that work for you?    The best way to make this work is to make sure that everybody you work with understands the metrics that you are measuring performance by. You should know what your revenue was before you hire someone, and you should see a reflection of that person’s productivity in that after you hire them. You should have a minimum standard for review scores the you require your cleaners to maintain and then keep that number in front of them.   If the landlord feels the negotiation around the lease is too much work, is there a better way to go about it?   There isn’t much to deal with a lease other than the specific clause around being able to use the property as a short term rental. Other than that there is a clause around marketing and making sure the lease is in the company name. Those are the three main things that you need to address, other than that there shouldn’t be much you should have to fight for. The mor

Questions and Answers   We are making our first short term rental unit listing tomorrow, when should I set up Wheelhouse and AirBnB?    That should be done now since that all happens at the same time. If you are ready to make your listing live go ahead and get that done now.   What is the best way to attract guests to stay one month or longer?   When it comes down to length of stay, being able to attract someone who wants to stay longer has a lot to do with what platform you’re on and your pricing strategy. Each site markets to its database differently and displays your listing differently. Booking.com is a discount marketplace, so your ranking depends on how much of a discount you’re giving. Craigslist is not recommended for this purpose. The best way to get a 30 day reservation is to work with insurance companies. When a homeowner gets displaced during an insurance claim, it will often be for 30 days or longer.   Should tenants have list agreements signed?   There are times when a list agreement makes

Joey Mure decided to join Russ Morgan and co-founded a company called Wealth Without Wall Street.  They teach people to stop trading time for money to achieve financial freedom by following the 5 Pillars of Wealth Without Wall Street.   Russ, aka, The Idea Guy, started his career in the financial industry.  With 4 years of planning under his belt, Russ was stunned in September of 2008 to see the DOW Jones plummet 800 points.  He had no idea that the market could react in such a volatile manner and knew this was something he could never have control over.  Russ began a journey that day to passionately understand more about how to take back and gain control over his money, as well as his clients.  Joey, aka, The Stallion started his career in the mortgage business in 2003.  He grew to become a branch manager with one of the Nation’s top mortgage lenders leading 25 loans officers. By 2010 he had achieved national recognition.  Despite earning an impressive income he still had significant questions about how to s

Since 1999, professional real estate investors, Steven Jack Butala & Jill DeWit, built a $24m land resale empire completing close to 16,000 transactions without incurring any debt or leverage. In 2015, they co-founded Land Academy to share their experience and provide access to professional level tools for like-minded investors at all stages of their careers.   To date, they have produced more than 1,000 podcast episodes and provided over 500 hours of live webinars all in the name of education through sharing their transaction experience.  Podcast Highlights Who is Jill DeWit and Steven Butala?  If Steven had to choose a superhero to be like it would have to be Batman, being an entrepreneur is a lot like the way that Bruce Wayne took his circumstances and resources and found a way to use them for good. For Jill, she identifies with Wonder Woman and the way that she operates. Wonder Woman is forthright and truthful, and that’s how they run the Land Academy. Steven graduated in 1989 and became a commercia

Brett Swarts is the Founder of Capital Gains Tax Solutions. Each year, he equips hundreds of business professionals with the Deferred Sales Trust tool to help their high net worth clients solve capital gains tax deferral limitations. His experience includes numerous Deferred Sales Trusts, Delaware Statutory Trusts, 1031 exchanges and $85,000,000 in closed commercial real estate brokerage transactions.  He’s an active commercial real estate broker and investor with brokerage experience and ownership in multifamily, senior housing, retail, medical offices, and mixed-use properties. He is a licensed California Real Estate Broker who holds series 22 and 63 licenses.   Podcast Highlights     Who is Brett Swarts?    Brett is a Christian so he believes that each of us were given unique gifts to help others, and that shaped his world view when he was young. At the age of 12 he encountered several different mentors that helped him develop and realize that challenges are an opportunity to grow. In terms of superhero

Sharon Lechter is the former CEO of Rich Dad and Pay Your Family First. She is an entrepreneur, #1 New York Times and international bestselling author, philanthropist, international speaker, mentor, licensed CPA and a Chartered Global Management Accountant.  Sharon Lechter is the co-author with Robert Kiyosaki of the international bestselling books Rich Dad, Poor Dad, co-author with President Donald Trump of Why We Want You to Be Rich: Two Men, One Message, co-author with Greg S. Reid of Three Feet from Gold: Turn Your Obstacles into Opportunities!, and author of Outwitting the Devil: The Secret to Freedom and Success and Think and Grow Rich for Women: Using Your Power to Create Success and Significance. She and Greg Reid just released the new book Success and Something Greater: Your Magic Key. She was a member of Presidents George W. Bush and Obama’s Advisory Council on Financial Literacy  Podcast Highlights What has been happening with Sharon Lechter over the last five years?  Sharon has been through some

Daniel Ameduri is a self-made multi-millionaire, a full-time skeptic of conventional thought, and a proud father of three. He is the cofounder of the Future Money Trends newsletter and FutureMoneyTrends.com, which, with nearly 150,000 subscribers, is the most widely recognized online authority in investment ideas and economic advice.  He’s been featured in The Wall Street Journal, on ABC World News Tonight, and on Russia Today TV. Daniel correctly predicted the collapse of Lehman Brothers, AIG, and Washington Mutual on “Vision Victory,” the YouTube channel he launched in 2007 and which now has had more than thirteen million views.  Podcast Highlights Who is Daniel Ameduri?  Daniel is a guy that has always been fascinated by money. As a kid Daniel thought of money as a video game and later on as an adult money meant freedom. We’re all told we’re born free but for that to be true you need to be financially independent.  Right out of high school Daniel bought his first rental property but that was completely d

Patrick Donohoe is the author of the bestselling book Heads I Win, Tails You Lose: A Financial Strategy to Reignite the American Dream. He is also the Founder and CEO of Paradigm Life, one of the largest private and independent financial planning and advising firms in the country. Patrick and his team teach thousands how to build wealth, create lifetime cash flow, and leave a meaningful legacy.  Patrick Donohoe was recently honored by Investopedia as one of the Nation’s Top 100 Most Influential Financial Advisors. He is a highly sought after presenter and speaker at financial-based events around the country and is the host of The Wealth Standard podcast.    Podcast Highlights   Who is Patrick Donohoe?    Patrick has always been driven to succeed, which has given him a lot of the things he has achieved in life but also made him extremely unhappy. He has a hunger to understand the way things are and no matter what the achievement or result he was looking towards, he knew that he could have it. The way in whic

Lief Simon is co-founder and investment director of Live and Invest Overseas. He is the Editor of the Offshore Living Letter and Simon Letter. He has lived and worked on five continents and traveled to more than 60 countries. In his long career as a global property investor, Lief has also managed multi-million dollar portfolios of rental properties, for others and for himself.    Podcast Highlights   Who is Lief Simon?    Lief grew up in Phoenix and his goal in high school was to specifically go to graduate school and get an international management degree. He didn’t really know what that meant at the time, but the opportunities that came out of that degree were what opened the doors to him being able to move overseas for the first time 21 years ago. Lief knew that he got bored easily, so a career in accounting or some sort of office wasn’t something that he was interested in, even at the age of 14.    What lessons did you not learn during your formal education?   It’s easier to find real estate listings

Cameron Herold is host of the Second in Command podcast and bestselling author of The Miracle Morning for Entrepreneurs: Elevate Your SELF to Elevate Your BUSINESS, Meetings Suck: Turning One of the Most Loathed Elements of Business into One of the Most Valuable, and the new books Free PR: How to Get Chased By The Press Without Hiring a PR Firm and Double Double: How to Double Your Revenue and Profit in 3 Years or Less (in its seventh printing).  Herold is the founder of COO Alliance, which helps COO’s become better leaders. He is the mastermind behind hundreds of companies' exponential growth and has built a dynamic consultancy, including his time as COO of 1-800-GOT-JUNK?. His current clients include a 'Big 4' wireless carrier and a monarchy.    Podcast Highlights   Who is Cameron Herold?    Cameron’s first entrepreneurial memory was when he was seven years old. He was cold calling dry cleaners about how much they would pay for coat hangers. His parents raised Cameron and his siblings as en

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.  He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.   Podcast Highlights   Who is Nir Eyal?    Nir describes himself as a chubby immigrant from Israel. He moved from Israel with his family when he was 3 years old and always had a bit of a weight problem, which was actually how he started exploring the idea of how certain products can get us hooked and change our behaviours. A phrase that authors like to repeat is “research is m

Dave Spooner is a co-founder of Innago, a property management software designed to simplify life for small to mid-sized landlords. He has been involved in the real estate technology space for the last 5 years, working to enhance the way landlords and tenants communicate. In addition to his expertise in content marketing, Dave utilizes his experience with entrepreneurship and management to help landlords achieve sustained success.     Podcast Highlights   Who is Dave Spooner?    Before getting involved in entrepreneurship Dave was a History and English major in college. The process of putting together his thesis was his first encounter with entrepreneurship and where he got the bug of trying to build something yourself. No matter what industry you’re in being an entrepreneur takes a lot of work and effort, but once you have the bug you can’t turn away from the path. Dave was actually surprised himself when he chose to be an entrepreneur, but there is a lot of overlap with people who are going through the pro