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Synopsis

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.  He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.   Podcast Highlights   Who is Nir Eyal?    Nir describes himself as a chubby immigrant from Israel. He moved from Israel with his family when he was 3 years old and always had a bit of a weight problem, which was actually how he started exploring the idea of how certain products can get us hooked and change our behaviours. A phrase that authors like to repeat is “research is m