Breakthrough Pt Marketing Podcast With Chad Madden

Chad sits down with Bob Kowalick, PT and CEO of Revenue Cycle Solutions. Bob shares ways to increase profitability by gaining efficiencies in your billing processes. They talk through strategies such as: -Optimizing your payer mix -Using data to improve how fast your practice gets paid -Improving efficiencies in your billing department SHOW LINKS: Bob's white paper: Do you have a black hole feeding off your practice? https://drive.google.com/file/d/1kQucoCt-yY8lgSWRtmSf1CeINvIJIQix/view?usp=sharing Bob's contact info: robert@certifiedrsllc.com. Free growth consultation with Breakthrough: getbreakthrough.com/podcastoffer

In this episode, Chad shares a personal story about his 15-year-old son's success in the music industry and extracts valuable marketing lessons that can be applied to private practice. He emphasizes the importance of hard work, delayed gratification, and one-to-one communication in achieving success. Chad discusses how most people overlook the work that goes into success and highlights the need to focus on the daily grind and building strong relationships. He also emphasizes the value of working through failure and adopting a strategy of firing bullets before cannonballs. Additionally, Chad explores the concept of finding success by paying attention to trends, building networks, and doing personal follow-ups. The episode provides valuable insights into the importance of hard work, perseverance, and effective communication in achieving success in today’s world of private practice. How would you like to get a free strategy call where you can learn how to put these marketing principles into action? I

Chad sits down with Steven Liska from Limber to discuss the innovative world of Remote Therapeutic Monitoring (RTM). They delve into the importance of RTM codes and their impact on reimbursements and patient outcomes. They also touch on the challenges of relying on insurance companies for reimbursement and the future trend of hybrid patient support models. Tune in to learn more about RTM's potential to improve patient outcomes, increase practice revenue, and navigate the evolving landscape of value-based care. To learn more about Limber, visit limberhealth.com/breakthrough Limber is partnering with Breakthrough to deliver insider secrets on improving your margins and overcoming low reimbursements at the Patient Demand Summit. It’s a free online event on Thursday, May 25th. It’s exclusively for growth-minded practice owners who are ready to take control of their profit margins. Click the link to register: https://bit.ly/422bx5i

One of the PTs on staff at Madden PT recently asked, “Why don’t we lead with manual therapy in our advertising?” Manual therapy is one of the primary services offered at the clinic, and the full team is certified in it. But it’s not highlighted in the marketing. In this episode, Chad shares why they don’t lead with any treatment types in their marketing. He talks through how to think through it from a patient’s perspective, referral source’s perspective, and insurance company’s perspective. As a valued podcast listener, you're invited to the Patient Demand Summit: A free, online event on May 25th where you'll get insider secrets to improve your margins and overcome declining reimbursements. Get your free ticket here: https://bit.ly/422bx5i

Private practice PTs are getting hammered with declining reimbursements and inflation.  We’ve talked about how you can combat these trends and increase revenue…  In this episode, we dive into one of the key things you can do to attract your ideal patients and increase revenue per patient. When you’re struggling to keep your doors open, there’s nothing more frustrating or damaging to your bottom line than non-compliant patients.  So how can you fill your schedules with compliant patients who value PT? Tune into this Q&A with Chad and other practice owners to learn: 
 * A process for zeroing in on your ideal patients  * How to avoid attracting non-compliant patients
 * Strategies for attracting your ideal clients through marketing
  Free resources mentioned in this episode include: The Plan of Care Template: https://info.getbreakthrough.com/plan-of-care-lm A Strategy Call with Breakthrough: https://getbreakthrough.com/demo/ How would you like to discover the top insider secrets for improving margi

Jeff Langmaid returns to the Grow Your Practice podcast and breaks down top business strategies to improve profit margins. One of the biggest takeaways is the importance of your past patient list…and how you could be standing on a gold mine without even realizing it. Tune in to learn: -How you can tap into the full potential of your past patient list -Why you need to stop advertising discounts -How to zero in on your ideal patients If you’d like to learn more from Jeff, visit thesmartchiropractor.com. ______________ What if there were 3 simple things you could do to guarantee 20% more revenue in your practice in a year? What would that knowledge be worth to you? If you’re running a $1 million practice, it could be worth up to $200,000! And we’re giving it away for free. Attend the online Patient Demand Summit to discover proven strategies to adapt to low reimbursements and 2X your profit margins within a year. To learn more, click this link: https://bit.ly/422bx5i

Ryan Payne, Wealth Advisor, on Systematic Wealth Building for Healthcare Entrepreneurs, Common Pitfalls in Financial Planning and Achieving Financial Independence.

Matthew Vanderkooi is a practice owner and the co-founder of SolveGlobal — a group that helps organizations connect employees to conservative care solutions. Matthew discusses trends and opportunities in private practice PT and shares how to set up a direct-to-employers program. Want to learn more about SolveGlobal or connect with Matthew? Visit solveglobal.com or contact him directly at mattv@solveglobal.com. How would you like a free strategy call with a practice growth expert at Breakthrough? Learn more at

In this live Q&A with practice owners, Chad talks through how he’s thinking through making up revenue from low reimbursements. He shares strategies like: -What cash pay services are working today -How to think through increasing revenue per patient -The importance of reactivating past patients He also answers questions from the live audience, such as: -How are people managing high demands for salaries without reimbursements changing? -What do you do if you have a slow office and seems nothing is working for you? -What are some effective and consistent marketing strategies To learn more, visit: https://info.getbreakthrough.com/may2023 For a very limited time (until April 3rd), you can get 50% off the ticket price. Use code LIVE2023 for 50% off until midnight on April 3rd.

Doug Adams, CEO of RunDNA discusses how 3D technology can elevate the running community and what research says. Tune in to learn about this cash-based revenue stream that can help patients in the running community.

Dr. Jason Sonners is the Founder of HBOT USA, an organization that is paving the way for hyperbaric oxygen therapy to become a well-understood and easily accessible tool for patients and providers. He is also the author of Wellness to the Core: Be Fit, Be Nourished, Be Balanced Beyond the Limitations of Traditional Medicine and Oxygen Under Pressure: Using Hyperbaric Oxygen to Restore Health, Reduce Inflammation, Reverse Aging and Revolutionize Health Care In this episode, Chad shares his own personal experience using hyperbaric oxygen therapy. Dr. Jason Sonners explains what it is and how to implement it into your practice as a cash-based service. He also shares the latest research on the medical benefits and contraindications. Interested in learning more? Check out these resources: HBOT USA: www.thehbotcourse.com Follow HBOT USA on YouTube: youtube.com/@HBOTUSA Follow HBOT USA on Instagram: @hbotusa You can find Dr. Sonners' books on Amazon. How would you like to join Chad and dozens of other lik

In this special episode, Chad Madden invites you to join him and dozens of other practice owners at Madden PT Headquarters for Breakthrough LIVE! You'll learn: -How to train your front desk to handle objections and book more plans of care -How to have difficult financial conversations with patients -How to run workshops and turn 100% of attendees into patients -How to package and sell cash services to your existing patients and attract new ones And much, much more. You can learn more and register at this link: https://bit.ly/3YBqTvt For a limited time, use code LIVE2023 for 50% off your ticket.

In this recorded webinar, Chad Madden co-presents with Tyson Wigfall, Head of Marketing at Breakthrough. They discuss the most common mistakes they’ve come across in their years of working with hundreds of private practice owners. Whether you’re hiring new clinicians, planning to open a new practice, or looking to hit your revenue goals, this episode is for you. Tune in to learn the do’s and don’ts of scaling your practice. ------ How would you like to see what a Patient Demand System could look like in your practice? Request a free growth consultation at getbreakthrough.com/podcastoffer

Dr. Miles Bodzin is a chiropractor and CEO of Cash Practice Systems. In this episode, Miles discusses: -His experience as an early pioneer of health and wellness -The importance of patient retention -A formula for retaining patients, called the 4 F's of Retention For more from Dr. Miles Bodzin and the Cash Practice, check out these links: cashpractice.com thecallingmovie.com loyalpatientjourney.com ------------------------------ Are you interested in joining Chad for the next Q&A Live? In March's call, we're discussing ways to make up lost revenue from low reimbursements. To sign up, visit: info.getbreakthrough.com/grow-practice-qa-wbn

Your past patient list is one of your most valuable practice assets. In this episode, Chad talks with a live audience of practice owners about proven methods for increasing revenue by getting past patients back into the clinic. He answers questions like these from the audience: What email platform do you use to be HIPAA compliant for sending newsletters and offerings? Would a weekly email campaign be overbearing to recipients and lead to unsubscribes? Do you have any advice for things you wished you would have done prior to moving your clinic location? This episode is a must for anyone looking to drive more visits from past patients. How would you like to join the next Grow Your Practice Live Audience Q&A? The conversation takes place on the first Tuesday of every month. The topic we're focusing on in March is how to make up lost revenue from low reimbursements. To join us, register here: https://info.getbreakthrough.com/grow-practice-qa-wbn

Chad talks with Host of the PT Pintcast Podcast, Jimmy McKay. Jimmy shares: -How he got started in podcasting -7 questions for good communication -His philosophy on communicating the value of physical therapy Want to hear more from Jimmy? Check out the PT Pintcast at www.ptpintcast.com or listen in to his favorite episode ever: https://www.ptpintcast.com/2016/03/19/ep-61/amp/ ------------- Are you looking to grow your practice? Click here to request a free consultation with a Breakthrough growth expert: getbreakthrough.com/podcastoffer

Today’s market conditions have created downward pressure on revenue, upward pressure on costs, and shrinking margins for many private practices. A lot of practice owners I’ve talked to recently are worried about the future of their practice. So what do you do in this situation? We need to figure out how to make up for lost revenue in our clinics, and for physical therapists, we need to make up for the recent 4% Medicare Reimbursement Cut. In this episode, I talk through some ideas to help you think through this, get your mindset right, and make meaningful changes that lead to long-term success. I share my own story about what happened to me when my practice took a loss, and how my decisions during that time meant the difference between success and failure. ------- Interested in joining my free monthly Q&A series? You'll get to discuss the biggest challenges you're experiencing in your practice and workshop them with other practice owners. To sign up, visit: https://info.getbreakthrough.com/gr

Dr. Drew Stevens consults with struggling healthcare practices to help them become profitable. We discuss leadership, strategic exits, financial planning, and the 3 Ps: People, Products and Processes. ------- Interested in joining my free monthly Q&A series? You'll get to discuss the biggest challenges you're experiencing in your practice and workshop them together with other practice owners. To sign up, visit: https://info.getbreakthrough.com/grow-practice-qa-wbn

When it comes to marketing, most practice owners fall into one of two categories: 1) You wish you could do more marketing but feel time-starved and not sure where to begin or 2) You do some marketing, but want to get more consistent — if only you had the time. No matter which group you fall into, time is a major obstacle. Yet marketing is vital to your success. In this episode, Chad shows you how to build a marketing calendar and develop repeatable campaign strategies. Over the last 5 years, Chad 4X’ed the value of his practice with the strategies discussed in this episode.

Chad Madden. talks with Paul Welk, Legal Expert and Licensed Physical Therapist. Paul has helped many practices implement growth strategies through acquisition and establishment of denovo clinics. He's also helped many practice owners through selling. Today, Paul shares 2023 trends in private practice. Specifically, he goes over the current market conditions, mergers and acquisitions, and strategies for making up lost revenue from declining reimbursements and inflation. If you'd like to contact Paul, you can reach him at his office line or email. Office: 412-594-5536 Email: pwelk@tuckerlaw.com Interested in a free growth consultation with Breakthrough? Visit getbreakthrough.com/podcastoffer.