Synopsis
Kevin Bees interviews success experts in the area of life and business to discover the 'life changing' questions that empower them and their clients to create success and life changing results.
Episodes
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280: The Reverse Selling Method with Petar Lakovic
30/07/2025 Duration: 45minIn this episode of Leading to Profit, Petar Lackovic, founder of The Sales Institute Australia and creator of the Reverse Selling Method™, shares his transformative approach to sales. Tailored for business owners and sales professionals, especially in Australia, Petar discusses how integrating emotional intelligence with strategic frameworks can enhance sales performance, shorten sales cycles, and boost profitability. Listeners will gain insights into shifting from traditional sales tactics to a more empathetic and effective methodology. With over three decades of experience, Petar has built and managed multiple seven and eight-figure businesses. His journey from humble beginnings in his family's retail shops to becoming a renowned sales coach underscores his deep understanding of customer psychology. Through his programs like CONVERT Club and The Sales Accelerator Program, Petar has trained over 10,000 professionals globally, helping them achieve consistent sales results across various industries. Key Takeaw
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279: Boost Your Workplace Wellbeing with Chelsea Pottenger
24/07/2025 Duration: 32minIn this episode of Leading to Profit, we sit down with Chelsea Pottenger, Founder and Director of EQ Minds, to explore practical strategies for enhancing mental health and performance in the workplace. Chelsea shares her journey from corporate burnout to becoming a leading mental health advocate, offering insights that are especially valuable for Australian business owners aiming to foster a resilient and productive team culture. Chelsea Pottenger is a psychology postgraduate, accredited mindfulness and meditation coach, and author of The Mindful High Performer. After experiencing severe postnatal depression, she transformed her life and founded EQ Minds to help others prioritize mental wellbeing. Chelsea has collaborated with major organizations like Google, eBay, and Westpac, delivering evidence-based tools to reduce stress and enhance performance. She also serves as a mental health ambassador for R U OK? and the Gidget Foundation Australia. Key Takeaways: Implementing an 8-minute morning routine can sign
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278: Build Profit Maximising Retail Systems with Joe Zentymer
16/07/2025 Duration: 28minIn this episode of Leading to Profit, we sit down with serial entrepreneur Joe Zentymer, founder of Snaggletooth Goby, to unpack the systems, leadership insights, and real estate strategies that drive sustainable business growth. If you're an Australian business owner looking to scale, streamline operations, or build stronger teams, Joe’s practical wisdom and candid approach will give you a fresh perspective on creating a business that thrives in any industry. With over 20 years of entrepreneurial experience across sectors like food manufacturing and fitness, Joe specialises in building businesses by developing both systems and people. He co-founded First Ascent, a climbing gym chain that grew to seven large-scale locations across the U.S., and now leads Snaggletooth Goby while consulting other founders. Joe's strength lies in creatively solving complex business puzzles through a people-first lens. Key Takeaways: Building trust and setting clear expectations is more impactful than over-engineering systems.
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277: Chris’s 40-Year Blueprint for Profit & Success
09/07/2025 Duration: 27minChris Beks—an award-winning founder of Ceebeks Business Solutions for GOOD—reveals how to scale a profitable business without sacrificing soul. With over 40 years of experience as an accountant, financial planner, mortgage broker, and business advisor, Chris shares how he’s built a thriving, award-winning firm that balances profitability with purpose. Australian entrepreneurs will gain practical insights into creating a business that works for them, not the other way around. Chris Beks is a seasoned business expert with over four decades of experience in accounting, financial planning, and mortgage broking. He is the founder and team leader at Ceebeks Business Solutions for GOOD, an award-winning firm based in Warrnambool, Victoria. Chris is also an international best-selling author, podcast host, and philanthropist, actively supporting charities like B1G1 and Hands Across the Water. Beyond his professional endeavours, he finds joy in gardening, beekeeping, and singing as a tenor with the Cindy Lee Ensemble.
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276: Rewiring Your Mind for Business Success with Diana Hooker
02/07/2025 Duration: 29minIn this Leading to Profit episode, Diana Hooker–Neuro Encoding Specialist and financial strategist–reveals how to delete mental blocks sabotaging your growth. Diana Hooker is a multifaceted professional dedicated to empowering individuals and businesses to reach their full potential. As a Neuro Encoding Specialist, she leverages neuroscience-backed techniques to help clients reprogram their internal dialogue and build resilience. With experience and knowledge in accounting and tax preparation, Diana provides strategic financial guidance, ensuring her clients' businesses are compliant and poised for growth. Key Takeaways: Reframing Limiting Beliefs: Identifying and transforming subconscious beliefs formed in childhood that may sabotage success. Emotional State Management: Utilising techniques such as movement, music, and visualisation to shift emotional states and make better decisions. Intentional Focus: Combining gratitude and positive emotion to focus on desired outcomes, leading to powerful results.
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275: Unshakable Leadership in Uncertain Times with Joe Pane
25/06/2025 Duration: 37minIn this episode of Leading to Profit with Kevin Bees, we welcome Joe Pane, a leading expert in human behaviour and emotional fitness. Joe delves into the principles of his bestselling book, Courage to BE YOU–Your Guide to Mastering Uncertainty, offering strategies for business owners to navigate uncertainty and build resilience. Joe Pane—a human behaviour specialist and author of Courage to BE YOU – reveals how emotional fitness creates resilient leaders who outperform in chaos. Discover the framework used by 7,000+ coaches to turn uncertainty into a competitive advantage. Key Takeaways: Emotional Fitness Formula: Comprising five core components—Identity, Life Stages, Values, Emotional Flexibility, and Perspective—this formula aids in building resilience and navigating uncertainty. Ambition to Meaning: Transitioning from ambition-driven goals to meaning-driven objectives leads to sustainable success and personal fulfilment. Unconditional Love: Cultivating giving and receiving unconditional love enhance
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274: The Art of Reading People with Alan Stevens
18/06/2025 Duration: 33minKevin Bees speaks with Alan Stevens, internationally renowned profiling and communication specialist and creator of the Rapid Trait Profiling system—a world-leading method for reading people through facial features, micro-expressions, and body language. Whether you want to boost your influence, improve team communication, or simply become a better human, this episode is packed with practical tools and insights. With clients like Disney Films, Gillette, and the Australian Federal Police, Alan shares how understanding human behaviour is a game-changer in business, parenting, sales, and relationships. He also dives into his work with The Campfire Project, a powerful platform fostering safe, respectful conversations between men and women, and its mental health initiative, The Business of Smiles. Key Takeaways: Learn how facial traits and micro-expressions reveal communication styles, values, and personality. Discover how profiling boosts sales, leadership, negotiations, and client engagement. Improve em
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273: Harnessing a Fighter’s Mindset in Business
11/06/2025 Duration: 29minFormer UFC fighter Clifford Starks reveals how his Fighter’s Formula—aligning mind, heart, and skillset—can transform your leadership and resilience. Learn to thrive under pressure, reframe challenges, and build unshakable confidence. In this episode of Leading to Profit with Kevin Bees, Clifford Starks, former UFC fighter and Martial Arts Hall of Famer, shares how the principles that guided his success in the ring can be applied to business and personal development. Clifford discusses his "Fighter's Formula," a framework emphasising the alignment of mind, heart, and skillset to achieve peak performance. Key Takeaways: Align Mind, Heart, and Skillset: Success stems from the harmony between strategic thinking, passion, and developed abilities. Build Confidence Through Action: Taking incremental steps and maintaining clarity on objectives fosters self-assurance. Turn obstacles into growth accelerators: Viewing obstacles as opportunities for growth transforms adversity into strength. The role of men
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272: Unlocking AI-Driven Productivity: Richard White on Revolutionising Meetings with Fathom.video
04/06/2025 Duration: 30minIn this episode of Leading to Profit with Kevin Bees, we sit down with Richard White, founder and CEO of Fathom.video, to explore how AI is transforming the way businesses conduct meetings. Tune in to discover how integrating AI tools like Fathom.video can revolutionise your business meetings and drive profitability. Richard shares insights into Fathom's journey—from its inception in 2020 to becoming a leading AI meeting assistant that records, transcribes, and summarises calls across platforms like Zoom, Google Meet, and Microsoft Teams. With a focus on enhancing productivity and decision-making, Richard discusses the strategic approaches that have propelled Fathom's growth, offering valuable lessons for business owners, particularly in Australia, aiming to leverage AI for operational efficiency. Richard White is a serial entrepreneur renowned for creating intuitive productivity tools. His passion lies in designing user-centric tools that simplify complex workflows. Key Takeaways: AI-Powered Meeting Effi
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271: How a CEO Masters Profit and Hospitality
28/05/2025 Duration: 25minThis episode is a must-listen for business leaders to learn actionable strategies for scaling ventures, fostering team loyalty, and navigating crises without layoffs. Discover why David’s empathy-driven leadership and his financial drive long-term success in his business. David Steele is the visionary CEO and co-founder of One Wealth Advisors, a $1 B+ independent RIA firm simplifying financial lives through holistic wealth planning and investment strategies. A serial entrepreneur and strategic leader, he drives innovation across industries, from wealth management to hospitality as co-founder of Flour + Water Hospitality Group, renowned for award-winning restaurants merging culinary excellence, sustainability, and community impact. Key Takeaways: Passion Over Profit: Build ventures around interests, not just numbers. David’s restaurants and wealth firm thrive because they reflect his genuine enthusiasm, attracting loyal clients and customers. Operational Efficiency: Revenue can mask inefficiencies. Pri
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270: Transforming Emotional Blocks to Business Breakthroughs with Kevin White
21/05/2025 Duration: 24minAre you struggling with unseen blocks in your calling-based business? This episode reveals how to transform emotional resistance into unstoppable momentum. Discover proven energy work techniques to release limiting patterns and create a business that fuels joy, not burnout. Kevin White, founder of Believe Crew, specialises in energy-based transformation for purpose-driven entrepreneurs. Combining Emotion Code, Human Design, and Gene Keys, he helps clients dissolve subconscious barriers in just a few sessions. With a background in addiction recovery and spiritual psychology, Kevin’s unique approach has created radical shifts for CEOS, coaches, and creatives worldwide. Key Takeaways: Addiction = Unfulfillment: Every compulsive behaviour signals an unmet need in your business or life Emotion Code Method: Release trapped emotions blocking success (works in minutes) Energy Alignment: How Human Design Reveals Your Natural Business Flow Irritation as Guidance: What annoys you points to your next growth ed
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269: How to Monetise ‘Leftover’ Assets (Like This $750M Founder Does)
14/05/2025 Duration: 31minJoin us for an inspiring episode of Leading to Profit with Janet Tonkins, the "Cash Flow Diva," as she shares her incredible journey from growing up in poverty to building a $ 750 M+ real estate empire. Discover her wealth-building strategies, passion for financial literacy (especially for women and children), and groundbreaking community projects for grandparents and veterans. Learn how she turned properties into profit and gained her wealth through real estate. Janet Tonkins, The Cashflow Diva, is a real estate mogul, wealth strategist, and national speaker with 30+ years of experience. A recipient of two 2024 Presidential awards, she’s built a $750 M+ portfolio and empowers women to break generational poverty through real estate investing. Known for her mantra, 'I buy houses like women buy shoes,' Janet is a bestselling author, philanthropist (notably for housing veterans and grandparents), and dynamic speaker featured on NPR, USA Today, and at Speaker-Con. Her upcoming book, Purses, Heels, Houses,
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268: Scale Up Advertising with AI
07/05/2025 Duration: 28minIn this episode, Hikari Senju, the visionary founder and CEO of Omneky, shares insight on data-driven creativity as the future of marketing and utilizing AI to elevate brands and business goals. Hikari Senju is the founder and CEO of Omneky. He is a computer science graduate from Harvard University with a passion for technology and design. He founded his first startup, QuickHelp, an on-demand tutoring app which he later sold to Yup.com and became the head of growth. During his time at Yep, Senju observed inefficiencies in content spending and the potential of AI advertising, which inspired him to establish Omneky in 2018. His background in computer science, entrepreneurship and his experience with AI technologies led him to create Omni Key, an AI platform that generates, analyzes and optimizes personalized ad creatives at scale. Key Topics AI in Advertising: Hikari expounds more on his fascination with AI’s possibilities and how his business, Omneky, revolutionises advertising with AI. The Future o
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267: Ignite Culture: Margaret Graziano on Leadership and Integrity
30/04/2025 Duration: 35minIn this episode of Leading to Profit, host Kevin Bees and Margaret Graziano talk about insightful resources on culture and the mind, from Dr Hawkinson’s The Map of the Consciousness to Marc Andreessen’s Race for Technical Supremacy. This episode is a breakdown of leadership, business systems and the consciousness of business owners. Margaret Graziano, “Magi,” is the CEO of KeenAlignment and author of Wall Street Journal’s bestseller Ignite Culture. She has dedicated her life to serving owners, executive teams, and established leaders as they transform their culture from the inside out. As a keynote speaker and coach, she helps people unlock their potential. Key Topics The Power and Freedom Line: Magi discusses how Dave Hawkinson’s The Map of Consciousness gave her insight into business culture and her book. The SCULPT Process: Stop, Connect, Understand, Listen, Process, Take action The need to cultivate an environment for emergence: Magi discusses the value of businesses to foster an environment whe
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266: Revolutionizing Talent Management with Scott Morris of PropulsionAI
23/04/2025 Duration: 29minIn this episode of Leading to Profit, Scott Morris, founder and CEO of PropulsionAI, shares his latest venture: PropulsionAI, an AI-powered platform equipped to design and define roles and accelerate talent acquisition and management. Scott has been a highly successful people operations executive for nearly 20 years and is currently focusing on technology and entrepreneurship. He built PropulsionAI to help organisations define what success looks like before hiring, make faster decisions with clear steps, evaluate employees fairly, make jobs meaningful, and keep their best people. Key Topics PropulsionAI Demo: https://getpropulsion.ai/#how-it-works https://youtu.be/4NtEX7TpjLA?si=d1Zbc6ojsfp9jeVS Features: intelligent job descriptions written by AI and uses a unique blend of human and artificial intelligence to help organisations achieve clarity about roles, that accelerates hiring, simplifies screening, and onboarding, and improves almost every aspect of talent management. Resources: Scott’s Lin
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265: Leadership Lessons from a Retired US Navy Admiral
16/04/2025 Duration: 34minIn this powerful Leading to Profit episode, Kevin Bees interviews Greg Nosal—retired F-18 squadron commander, Lockheed Martin executive, and seasoned leader. Discover how military precision meets corporate innovation as Greg reveals wisdom and insights from his career as a rear admiral. Key Topics The Navy-to-Boardroom Leadership Playbook: How trust and open communication build elite teams from the U.S. Navy to companies. The Gratitude Advantage: Why Greg's question "How did I get so lucky?" transforms leadership effectiveness. Psychological Safety Blueprint: Create environments where teams voice concerns and innovate without fear. Transition Masterclass: From commanding carrier decks to corporate strategy—career evolution insights. Legacy in Leadership: How volunteering and family shape Greg's post-military life. Resources: Greg’s LinkedIn: linkedin.com/in/greg-nosal-04b01713 If you want to create a reliable cash flow for your business, I have some tools and resources that can help. Take
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264: Producing Success through Creative Marketing with Jamie Kritharas
09/04/2025 Duration: 28minThis episode of Leading to Profit features insights from Jamie Kritharas, Defiant's founder and creative leader, on creative marketing, ad testing, and business growth. Jamie Kritharas started as a DJ and producer touring with the world’s leading artists such as Tiesto, Martin Garrix, Calvin Harris, Diplo and many more. His background in the music industry equipped him with a deep understanding of marketing, creative, and digital promotion. Jamie created Defiant, an agency that has since revolutionised the marketing landscape in Australia. Under Jamie’s leadership, Defiant has propelled over 300 businesses to new heights, made over 100 strategic hires, and generated hundreds of millions in revenue by managing tens of millions in ad spend. Key Topics Creativity in Business Growth: Jamie identified a critical gap in the Australian market: the lack of agencies that effectively combine creative and performance marketing. The Value of Ad Testing: Jamie gained more profit by knowing who his prospects are
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263: Building $59M in Real Estate: The Path to Property Success with Amanda McEwin
02/04/2025 Duration: 27minAmanda is a seven-figure residential property developer and the Founder of 'Onassis Developments', a property development company and 'Rising Star Developer', where she teaches how to do small-scale property development so that they can build a lifestyle by having the time and money to live a life that inspires them. She lives what she teaches while being married and the mother of three teenage girls. Amanda knows first-hand how challenging it can be to balance work and family life, but she believes that anything is possible with the right knowledge and tools—it’s just a matter of time. Key Topics Feasibility and Risk Management: Amanda emphasises the importance of feasibility studies and risk management in understanding prospects and challenges in the real estate industry. Prep for Curveballs: Business owners must anticipate any challenge or decline in their journey, especially in the real estate industry. Life-changing question: What drives me and/or enables me? Resources: Amanda’s book: https:/
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262: Mastering the Art of Connection with Engel Jones
26/03/2025 Duration: 28minIn this light-hearted episode of Leading to Profit, we welcome Engel Jones, a dynamic business leader and passionate podcast host. Engel is the founder of Amazel Enterprise and the creative force behind the #12MinConvos Podcast, where he engages in meaningful conversations with guests from all walks of life. With an impressive record of 1,068 conversations in just 48 days, Engel has mastered the art of connection and storytelling. Engel shares his unique insights on building meaningful relationships, leveraging storytelling for business growth, and the power of authentic communication. Whether you're an entrepreneur, leader, or podcast enthusiast, this episode is packed with actionable tips to help you connect deeper and lead better. Key Takeaways: Learn how to create impactful conversations that inspire and engage. Discover the importance of storytelling in building your personal and professional brand. Gain insights into Engel’s journey as a podcast host and how he connects with diverse guests. Resources:
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261: Leading to Build a Movement with Chris Morsley
19/03/2025 Duration: 34minChris has worked as an executive coach and trainer at the highest levels within brands such as Cisco, PwC, Twitter, Wesfarmers, Google, Microsoft, Apple, AWS Zoom and many more. He works across most industries and also with public figures, celebrities, and professional and Olympic athletes who rely on developing a strong personal presence. He's an ex-professional actor and coaches leaders who are both inspirational and real so they can win more business, build stronger relationships and motivate people into action. He's also a downhill skateboarder. Key Topics Authenticity in Communicating as a Leader: Business leaders can foster a stronger connection between staff or prospects when they are more authentic to themselves and engaged in motivating their teams. Don’t start a business; create a movement. Chris encourages leaders not to start a business but to create a movement of people who will help share their skills and specialties. Everyone is brilliant. Business leaders can command attention and cha