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We had such a great response to Jeff Hoffman’s talk that we wanted to share his brief Q&A with Ryan. Even in just 14 minutes, he tells us three awesome, actionable tips that you can use now to build your business and plan for the future. No matter how good you are, Jeff says, you can’t scale up your company without hiring other people. You can’t do everything, so you shouldn’t try to. Get the best people for the right job and put them to work for you. Jeff also dispelled myths about initial funding. You don’t need to take on debt, talk to venture capital, sell private equity, or try all those other “traditional” approaches to get early cash. Jeff built his airline kiosk company by asking airports for a 50% deposit in advance. That way, he told them, they would be at the front of the line when the kiosks were completed. It worked! He got a big pile of cash directly from his customers. Jeff notes that we build businesses to chase our dreams. But sometimes they seem impossible to reach. Jeff’s managed to rea

This week we go over an awesome, detailed talk about getting the most out of advertising on Facebook.   Curt Maly gave us a ton of practical, actionable information in just one hour. So we wanted to make sure you got those strategies.   These tactics include harnessing organic content properly. Make sure you post quality posts on your Facebook page on a regular basis, then test out which type of content resonates with your target audiences by promoting it through Facebook’s ad system.   Don’t worry about your clickthrough rates. Clickers are like window shoppers; 90% of your purchases come from people who never click on your ads, but see your content.   Once you’ve used Facebook’s tracking tools to generate lists of audiences with various levels of engagement with your brand, Curt says to host Facebook Live events at least once every two weeks. Every few minutes, make a call-to-action; for example, asking people to say where they’re watching from in the comments below, or to comment with questions they have.

This week we leak one of the most popular talks at the recent Capitalism Conference.   Ezra Firestone gave us a ton of great strategies in his presentation that is packed with actionable takeaways. So we wanted to share it with you.   In particular, he advises that you spend 20-30% of your top line on marketing online to scale your brand quickly.   Facebook Messenger is particularly valuable for scaling up efficiently and cheaply in 2018. As Ezra tells us, text is the future of communication and marketing, so you have maybe one year to take advantage of the free access to this channel before Facebook begin to charge a premium for it.   Ezra breaks down the process of gaining Facebook subscribers using messenger bots and how to convert those subscribers into super profitable buyers, email subscribers, and more.   If you are a physical products business owner, you have to take action on this emerging channel before your competitors.   Key takeaways: Three assets you should be generating for your Amazon brand T

Full show notes at http://freedomfastlane.com/ You’ve grown your business to seven-figures. What do you do now? Having difficulties figuring out how to grow further? Ryan’s answer is to double-down on your strongest skill. And he applies that throughout his work. His strongest skill is in scaling companies that sell physical products. So Ryan is continuously looking for ways to apply that skillset. And he recently did this with one of his students, Hanny Sunarto, who faced the question that you might be asking yourself now: How do I grow my business beyond where it is now? Well, Hanny’s doing it by doubling-down on her engineering skills, with the help of Ryan. Hanny’s company is NeatPack, which sells travel bags, like backpacks and diaper bags. She has an engineering background and has crafted great, durable products. She’s looking to scale up. So she and Ryan worked out a deal. Ryan’s investing $85,000.00 into NeatPack for a percentage of the company, and has also agreed to provide ongoing advice, particul

Full show notes at https://freedomfastlane.com/ You’re scaling your business up in value. Well done! Have you considered how much it’s worth? You should. You may not want to sell your business now, but if you don’t take a good hard look at how much it’s worth, you may be overlooking something important. You may be overlooking the most valuable asset you’ve ever held. And at a better time than ever to think about its value. It’s a seller’s market for businesses right now. You can sell a seven-figure business for at least a 3-4.5 multiple, depending on how well organized the business is and the strength of its brand. Sounds exciting, right? It is, but it can be complicated. There are a lot of things you need to take into account when selling your business. An interested investor will start off with a formal Letter of Intent to purchase your business, proposing how the sale may go about. They’ll want to look through your books, to see how organized the company’s financials are. They’ll check to see if you’re hol

Full show notes at https://freedomfastlane.com/ Making millions without a big team seems, at first blush, rather daunting. How is it possible to make that happen? As Elaine Pofeldt has found, it’s more common than you think. In fact, you can do it without hiring a single employee. Before embarking on something like this, you need to make sure you start with your desired lifestyle in mind. A business is a means to an end. If you make the business itself your reason for being alive, you expose yourself to substantial psychological risk down the road (such as if you discover you hate the work or find yourself reflecting on missed opportunities to do other enjoyable things). Then look to entering a field of commerce that interests you. You’ll find yourself enjoying the work that much more. Let’s say you like traveling and enjoy writing. You could build up a business as a marketing consultant, traveling around the world, with your “office” being any computer with Internet access. Now you know what the “seeds” are

Full show notes at https://freedomfastlane.com/ 2017 was a mixed bag for Ryan. But he’s starting 2018 with seven strategies to make it the best year of his life. Listen in to hear what they are. Seven Strategies to Make 2018 The Best Year of Your Life Keep a journal about what’s going on in your life. Write in the journal when you are feeling good about yourself, and particularly when you want to make progress towards your goals. Practice active appreciation. You don’t need to wait until you make the next business deal; until you can go to the gym next; until 2019 to feel good. When are you going to be happy, if the answer is never “now”? Take stock of all the good things in your life, and make a conscious effort to feel grateful for them. Set clear goals for yourself. This can be done by writing them down in your journal. Write down: what the purpose of your life is now (not the totality of your existence, but where you see your life going). What are you moving towards now? This can be as complex as a major

Full show notes at https://freedomfastlane.com/ Are you taking proper care of yourself? It’s so easy to get wrapped up in the business world. Late nights, quick meals, and stressful work can become a new normal without you even noticing. While all this hard work can pay off financially, you may be unwittingly digging yourself an early grave. Dr. Anthony Balduzzi’s dad worked long hours so his family could have a good life. But it took a grievous toll on his health, and he died at 42, leaving the 10-year-old Anthony without a father. How well are you sleeping? Are you eating fast food a lot to spend more time on work? Are you exercising at all? Do you feel stressed out much of the time from the pressures of entrepreneurship? Have you had a checkup with a doctor recently? Considered doing blood-work to see if your hormone levels are within a healthy range? You invest so much time in your work, charging ahead to keep on top of everything. How much time do you invest in your own health, in your own quality of lif

Many high achievers get caught up in this idea of “living the dream”—living in a tropical paradise, running a business off of a laptop, working solo. Then reality hits. It hit Jeremy Sherk hard. He was living this exact scenario in Thailand in 2012 when he realized that his idea that he would simply “sail off into the sunset” was naive. There were two aspects of that realization: 1. He wasn’t passionate about the business he was running. 2. He was alone. That led to a Skype call in 2013 with his future business partner, Kevin Pasco. And thus began the journey to create their company, Nested Naturals. In this breakout session from the 2017 Capitalism Conference, Jeremy and Kevin share their journey creating a business they actually care about, scaling up to a team of 15 people who they consider family. They’ve created an amazing culture and team after doing the solopreneur thing off of their laptops. Listen to this episode to learn how. Check out more great breakout sessions and keynotes from the 2017 Capitali

Full show notes at https://freedomfastlane.com/ Hal Elrod nearly died in a car crash. He defied his doctors’ grim prognosis, not only walking again but eventually running an ultramarathon. He lost a lot in the 2008 financial crisis. He was on a downward spiral for six months, losing clients, putting on lots of weight, and struggling with housing costs. But he pushed through and built his life back up by focusing on translating personal development into positive gains. Last year, Hal almost died again. At first, his doctors thought he had pneumonia, but he was, in fact, suffering from an aggressive form of leukemia. He was advised he would most likely die. But he beat the odds again and came out of this third “rock bottom” experience profoundly transformed. Hal urges you to ask yourself what matters most in your life. To ask yourself what your values are. Then see how you can selflessly add value to the people you care about, to the people you come across on an everyday basis. When you give of yourself selfles

Full show notes at https://freedomfastlane.com/ Jeff Hoffman is a remarkable, internationally-successful entrepreneur. But he attained that success by hiring the best, building a team with them, getting out of their way, and treating them with compassion and respect. This let him enter industries that he had no professional experience in - like building airport ticket kiosks, and working in film and music - and make a major impact. Jeff’s incredible journey includes inspirational stories about how scaling to success beyond your dreams means treating your colleagues and employees with empathy. He once declined a potential joint venture when the other company’s CEO spoke derisively of his staff playing baseball at work one morning. Why pass something like that up? Because he knew in that moment that his counterpart did not respect his employees’ judgment the way he did. And that would have posed trouble for potential joint work. Join us today on the Freedom Fast Lane as we hear this amazing story and more from

Full show notes at https://freedomfastlane.com/ Guy and Ilan are weird. And that’s okay! They’re hugely successful entrepreneurs, they’re compassionate coaches, and they share invaluable information on personal actualization on their Satori Prime podcast. But that’s beside the point. They’re weird because they act in accordance with who they are. And being themselves meant charting their path away from what the “group” does, leading them to their awesome Satori Prime project. This isn’t easy. In fact, it’s one of the hardest things to do. From a very young age, we are indoctrinated with the values of our parents, our educators, and what we absorb from mass media. It is easy for us to come to a conclusion at that stage in our lives about who we are. If you decide as a kid that you are “worthless”, “not talented”, or “a loser”, it can be very difficult to shake that feeling. Guy and Ilan are here to help you shake that false social programming, and get you to focus on being yourself. Everyone has something to c

Full show notes at https://freedomfastlane.com/ Scaling your business to 9 figures in value seems daunting. How can this be done without working insane hours? Yes, scaling up by an order of magnitude may seem out of reach. But right now, you're probably closer than you think. Getting where you are now felt difficult, but that’s because you were working so hard to get off the ground. Now that you’ve found some substantial success, you need a sound strategy with a network that suits your business’s products or services. Going from 7-figures to 8-figures is primarily about dialing up your marketing and sales efforts. Here, you monetize the customers you currently have, increase your focus on ecommerce, and maybe pivot to other marketing channels. Going from 80figures to 9-figures is about successful investments. And investing for exponential scaling is Ryan’s forte. Once your company makes $10 million in yearly profits, you can look to an exit for 8-12x those profits. But what if your company is making $3 millio

You have a great product, produced using state-of-the-art technology. But if you don’t talk about how the product will help your audience (its benefits), and only talk to them about its technical specifications (its features), you are losing lots of potential customers. Through his Swanwick Sleep company, James Swanwick sells blue-light-blocking glasses. They have a number of interesting technical features, but features aren’t enough to get people to make a purchase. That’s why the company’s website (swanwicksleep.com) says the product will make you "sleep better", “feel energized”, and “look cool” in large font. The benefits, not the features, are front and center. And they’re so prominent because an interested customer is always asking, "what does this product do for me?" If you don’t talk about the product’s benefits, you’re not answering their question! James makes a clear distinction between features and benefits. A feature is a factual statement about a product or service. Examples include a self-cleani

Justin Colby has had a lot of success flipping properties. Ryan takes a similar approach with businesses. This line of work has brought them great rewards, but they seek to scale beyond the heights they’ve reached. They know they can do it. It will take a lot of work, but they have a goal in mind and know they can reach it. Join Justin and Ryan in this chat about entrepreneurship, embracing change, and reaching goals through hard work. Key takeaways: Flipping real estate is like flipping businesses Calculate the costs of reaching your goals Put in the work Connect with Justin Hear more from Justin at https://thefoundation.com/podcast. On Twitter On Facebook On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

There's a mistake that so many entrepreneurs make when it comes to funding, and it's not that hard to avoid. Jeff Hoffman addresses this topic in today’s Freedom Fast Lane episode. The clip is from the Q&A session we had with Jeff when he first spoke at the Capitalism Conference (formerly Freedom Fast Lane Live) back in 2015. We invited him back to kick off this year’s conference in Austin, which wraps up today. In this episode, Jeff explains the clear steps every startup entrepreneur must take in order to determine what—if any—outside funding is needed to make the business successful. Jeff blames Silicon Valley for creating the idea that entrepreneurs need to get funding as soon as possible. The truth is, most entrepreneurs ignore getting funding from customers by providing value. Instead, they go to bank debt, private equity, venture capital, you name it. One of the biggest problems with small businesses is overcapitalization. Don’t let that happen to you. Instead, follow these steps Jeff recommends to

Ryan Deiss understands the power of branding. In this episode of the Freedom Fast Lane podcast, we air Ryan Deiss' speech at The Capitalism Conference (formerly Freedom Fast Lane Live). Ryan Deiss offers an analogy for reframing your ideas about branding. Start by thinking of your customer as a vault. Marketing has the ability to do one of two things: it can make a deposit of relational equity into that vault, or it can make a withdrawal on relational equity from that vault. Make no mistake. Every time you ask someone to buy something, you’re making a withdrawal against relational equity. We all have a baseline of relational equity as human kind, but when you ask for someone to buy something the question becomes, “Do I know you?” Whether we realize it or not, this construct is true. The question every entrepreneur should be asking themselves is, am I making a deposit of relational equity, or a withdrawal? It’s like in Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook,” entrepreneurs must deposit, deposit, dep

Ryan’s had tremendous success over the past several years, helping many budding entrepreneurs become millionaires. Now he’s turning his focus into an even higher goal: turning 7-figure business ventures into 9-figure ones. In this episode of the Freedom Fast Lane, Andy Drish from TheFoundation.com finds out just how Ryan plans to reach this lofty height, with inspirational takeaways that you can apply to focus your business for growth you thought was impossible. Full show notes at: http://freedomfastlane.com/ Key takeaways: Believing in your ability to succeed. Strategizing for exponential scaling, not linear scaling. Committing the time needed to reach your goals. Connect with Andy Hear more from Andy at https://thefoundation.com/podcast. On Twitter On Facebook On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Today we're talking about morning routines. In all this crazy noise of all of the things you have to do, how do you craft a routine that actually makes you more productive, less stressed, and puts you on the path for success? Bulletproof coffee. Meditating. Green juice. What the heck are you supposed to start your day with? If you ask any entrepreneur, or any person, you'll get a list of a whole bunch of things that they do. And they claim that it's the only way. Well, I'm going to share my religious morning routine with you in this episode. It follows the TRIBE 5, which I've covered extensively on the podcast. One of the best ways to optimize your routine for success is to learn from high achievers. Take what's worked for them and try it for yourself. Weave together what works for you, making sure you're hitting the TRIBE 5. If you want to learn from empire builders and high achievers, you should check out The Capitalism Conference this December 7-9. Ticket sales are closing soon, so grab yours today.

Most of us cannot begin to understand what it is like to stare mortality in the face. Hal Elrod does, and his experience has shifted the way he views his life and his business for the better. After being diagnosed with acute lymphoblastic leukemia, a rare cancer with a 10% survival rate, Hal emerged the other side with a clean bill of health and a fresh perspective on what was important. In this episode of Freedom Fast Lane, Hal shares what this life-changing experience taught him and how we can all adopt these learnings, ensuring we focus on what’s important to us. Key takeaways: Ask Yourself: What matters most to you? How to Live in Alignment with What Matters Redefine Your Relationship with Your Work How to Change Your Habits in 30 Days Connect with Hal Hear more from Hal on his podcast at http://halelrod.com/podcast/. On Twitter On Facebook On YouTube On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the