Capitalism.com

This week we go over an awesome, detailed talk about getting the most out of advertising on Facebook.   Curt Maly gave us a ton of practical, actionable information in just one hour. So we wanted to make sure you got those strategies.   These tactics include harnessing organic content properly. Make sure you post quality posts on your Facebook page on a regular basis, then test out which type of content resonates with your target audiences by promoting it through Facebook’s ad system.   Don’t worry about your clickthrough rates. Clickers are like window shoppers; 90% of your purchases come from people who never click on your ads, but see your content.   Once you’ve used Facebook’s tracking tools to generate lists of audiences with various levels of engagement with your brand, Curt says to host Facebook Live events at least once every two weeks. Every few minutes, make a call-to-action; for example, asking people to say where they’re watching from in the comments below, or to comment with questions they have.