Employer Branding Podcast

Today we’re going to talk about creating an EVP - the DIY (do it yourself) approach. At the time of this interview, Susannah Sack was leading employer branding and recruitment marketing at the Johns Hopkins University Applied Physics Laboratory (APL). Connect with Susannah: https://www.linkedin.com/in/susannahsack/ Susannah's article: https://rallyrecruitmentmarketing.com/2019/01/define-your-employee-value-proposition/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co

The public eye has recently cast a spotlight on company culture, leaving several companies wondering: how do you strike a balance between building a healthy culture that keeps employees happy and making sure that the company can continue to strive for its business goals? Course Hero is one company who is doing just that - navigating the way to a better culture and business success through a People team – a team dedicated to helping employees get the most out of the company by giving it nothing but their best effort. Sue Olson leads the People Operations and Talent Acquisition teams at Course Hero. She specializes in building high-performance teams in high-growth organizations, with an emphasis on corporate culture and engagement. She likes to focus on volunteering, mentorship (especially of professional women), diversity, and inclusion. Course Hero Careers: https://www.coursehero.com/jobs/ Sue on LinkedIn: https://www.linkedin.com/in/sueolson1/ Subscribe to this podcast: https://employerbrandingpodcast.

This week we’re chatting with a large American bank that has been in the news a fair bit over the last few years. Today, we'll find out how they do employer branding from Aaron Kraljev, VP - Employer Brand & Candidate Advocacy at Wells Fargo. Aaron on LinkedIn: https://www.linkedin.com/in/kraljev/ Wells Fargo careers: https://www.wellsfargo.com/careers/ Workplace Innovation & Technology at America's Top 10 Banks: https://linkhumans.com/innovation-technology-10-us-banks/ The Employer Brand Index: https://employerbrandindex.co Subscribe to this podcast: https://employerbrandingpodcast.com Thanks for tuning in!

Today we’re talking to a tech company doing some very interesting things in HR and employer brand. Curious? Perfect, that’s what they’re all about! Becky Cantieri joined SurveyMonkey in September 2011 and drives its candidate and employee experience. Previously, she spent over 11 years at Yahoo! in various HR leadership roles. In this chat, we discuss curiosity, feedback, IPOs, the collective noun for monkeys and much more. SurveyMonkey Careers: https://www.surveymonkey.com/mp/jobs/ SurveyMonkey Engage (HR product): https://www.surveymonkey.com/engage/ Subscribe to this podcast: https://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co Thank you for tuning in!

Today we’re going to attempt that age-old question causing sleepless nights across the world. Does recruitment marketing belong in talent acquisition or in marketing/communications? There are many schools of thought on this topic, we’re going to speak to someone that has been there, done that, got the t-shirt, wrote the article and did the podcast interview. Kathleen Back is a Candidate Attraction Manager at NCR, partnering with peers across the Corporate Marketing & Public Affairs team, responsible for all aspects of enterprise-wide candidate marketing initiatives. She also partners with the Talent Acquisition Leadership Team to enable them to find and hire top talent for NCR. Subscribe to this podcast: https://employerbrandingpodcast.com Kathleen on LinkedIn: https://www.linkedin.com/in/kathleenback/ Kathleen's article: https://rallyrecruitmentmarketing.com/2018/11/should-recruitment-marketing-sit-under-marketing-or-talent-acquisition/ The Employer Brand Index: https://employerbrandindex.co Thank you

Today we’re talking to an American wireless voice and data provider that you have probably heard of. Is it a blessing or a challenge to be a well-known consumer brand when it comes to employer branding? Depends on how you deal with it. We're speaking to Tisha Leslie, Director of Employer Brand at T-Mobile US. In this interview, she shares why the objective of T-Mobile's employer brand is to "make it obvious", what the give-get of working at the company is, how she partners with lots of teams inside the business for activation, and why research is the most important element to employer brand management. Tisha on LinkedIn: https://www.linkedin.com/in/tishaleslie/ T-Mobile Careers: https://tmobile.careers/ Measuring Employer Brand, the Complete Guide: http://linkhumans.com/measuring-employer-brand-guide/ The Employer Brand Index: http://employerbrandindex.co Thanks for tuning in!

Today we’re talking to an American financial services company that’s based its employer brand on storytelling, life-cycle mapping, being present and authenticity by showcasing its people in the stream of content. Just wait till you hear about the casting calls! Riana Maus is a Communication Brand Specialist and helps manage UMB's employer brand messaging and recruitment marketing. She's a story-teller, a social media advocate and a writer. Her role involves website building, generating social content, targeted communications, event assistance and much more. Riana's goal is to drive potential candidates to UMB's platforms and engage with current associates. Subscribe to this podcast: https://employerbrandingpodcast.com Riana on LinkedIn: https://www.linkedin.com/in/rianamaus/ UMB careers: https://www.umb.com/personal/aboutumb/careers The Complete Guide to Measuring Employer Brand: https://linkhumans.com/measuring-employer-brand-guide/ The Employer Brand Index: https://employerbrandindex.co Thanks for tu

Today we’re speaking to a tech company in the travel industry, which surely makes for interesting subject matter in terms of employer branding. But how do they do it? Kayla Chance is the Employer Brand Digital Media Specialist at HomeAway, a world leader in the vacation rental industry, where you can book beach houses, cabins and condos with more than two million places to stay in 190 countries. Kayla on LinkedIn: https://www.linkedin.com/in/kaylachance/ HomeAway careers: https://www.homeaway.com/careers The Employer Brand Index: https://employerbrandindex.co Link Humans on Instagram: https://instagram.com/linkhumans Thanks for tuning in!

How do you do employer branding when you’re the only recruiter or talent person in your company? Today we can speak to a digital services company to learn more. Bottle Rocket is one of the world’s premier mobile development firms, responsible for designing and building apps. Some of its clients include National Geographic, BET, A&E and the studio is also a multiple Apple Hall of Fame award winner. We had a chat with Julian Placino who is Senior Recruiting Lead at Bottle Rocket and oversees talent acquisition at the firm. He quickly found out that he wasn’t the only person in the company who was recruiting for the company so added his expertise to give the process some structure. Julian on LinkedIn: https://www.linkedin.com/in/julianplacino/ Bottle Rocket careers: https://www.bottlerocketstudios.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co Thanks for tuning in!

EDF Energy is one of the UK’s largest energy companies and the largest producer of low-carbon electricity, producing around one-sixth of the nation's electricity from its nuclear power stations, wind farms and coal & gas power plants. Neil Daly is Employer Brand & EVP Manager, accountable for defining and promoting EDF Energy's internal & external reputation and image as an employer and a place to work. In this interview, we learn what the overall employer brand strategy is of the company, what the EVP consists of and how it's activated, how EDF Energy measures success and finally, Neil shares his top EB tips. Neil on LinkedIn: https://www.linkedin.com/in/neildalyedfenergy/ EDF Energy Careers: https://www.edfenergy.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Thanks for listening!

This week we’re talking to an American supermarket chain that specializes in selling organic products. It has some 500 stores in North America and the United Kingdom, most of us have experienced it as consumers, but what about the employee experience? We'll hear all about it from Andres Traslavina who is Director of Global Recruiting at Whole Foods Market. Be sure to subscribe to this podcast: https://employerbrandingpodcast.com Whole Foods Market Careers: https://joinwholefoods.com Connect with Andres: https://www.linkedin.com/in/traslavina/ The Employer Brand Index: https://employerbrandindex.co Got questions? Ping us info@linkhumans.com

This week we’re talking to an employer branding pioneer inside a growing tech company. We'll learn why making the marketing department your best friend is key to a successful employer brand function. Plenty of useful tips & tricks in this episode from Ben Hutchings, Senior Talent Partner and Employer Branding Specialist at digital identity management company ForgeRock. Ben on LinkedIn: https://www.linkedin.com/in/ben-hutchings/ ForgeRock Careers https://www.forgerock.com/about-us/careers Subscribe: https://employerbrandingpodcast.com Employer Brand Index: https://employerbrandindex.co Got questions? Feel free to email info@linkhumans.com

Today we're speaking with Alex Her, currently working at Informatica. Alex provides employer branding, marketing and solutions for Informatica's worldwide recruitment needs for Tech, Sales, Client Services, Product, and Marketing. He strives to provide innovative solutions, top notch content marketing, game changing employer branding and recruitment marketing strategies, while providing the highest level of service. Alex on LinkedIn: https://www.linkedin.com/in/alexher/ Informatica careers: https://informatica.gr8people.com/ Show-notes: https://employerbrandingpodcast.com Employer Brand Index: https://employerbrandindex.co Got questions? Feel free to email info@linkhumans.com

Do you value values? How about values such as: - Open company, no bullshit - Build with heart and balance - Don’t #@!% the customer Devin Rogozinski is Head of Talent Marketing at Atlassian, in this interview we learn how the global tech company does employer branding based on a strong set of values. Devin on LinkedIn: https://www.linkedin.com/in/devinrogozinski/ Atlassian values: https://www.atlassian.com/company/values Show-notes: https://employerbrandingpodcast.com Employer Brand Index: https://employerbrandindex.co Got questions? Feel free to email info@linkhumans.com

How do you attract & retain talent for a specialist role that is threatened by the march of the robots and one that is probably not the first career that springs to mind for millennials? Jason Crowell is the Recruiting and Retention Manager at Brady Trucking in Colorado. In this episode, he shares how they sell the experience to prospective talent. Connect with Jason: https://www.linkedin.com/in/jasoncrowell/ Follow this podcast: http://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co Learn more about Link Humans: https://linkhumans.com

Today we’re heading to the emerald isle and speaking to one of the Big 4 accounting firms. How do you balance being a global enviable employer with local talent challenges? All shall be revealed in today’s episode with Caroline McAniff, Head of Recruitment and Employer Branding at EY Ireland. Employer Branding Academy Course: http://bit.ly/2KXF8oo [15% discount with promo code: linkhumans] Caroline on LinkedIn: https://www.linkedin.com/in/carolinemcaniff/ Episode show-notes: https://employerbrandingpodcast.com

Today we’re speaking to an American department store chain founded in 1858 in Cincinnati Ohio. How do they manage employer branding? All shall be revealed in this interview with James Marable who is Manager, Employer Brand at Macy's. James on LinkedIn: https://www.linkedin.com/in/jmarable3/ Macy's Jobs: https://www.macysjobs.com/ Episode show-notes: https://employerbrandingpodcast.com Employer Brand Index: https://employerbrandindex.co Webinar Replay: How Employee Referrals Can ​​​​​​​Boost Your Employer Brand http://bit.ly/EBReferralsWebinar

Today we’re speaking to one of the biggest law firms in the world, we’ll learn how they take a federal approach to employer branding and even have an internal score for maturity. Tarek Dawas is Global Head of Resourcing at Allen & Overy in London and in this episode he shares how the firm operates, what the culture is like, what talent challenges they have and how employer brand fits into it all. Tarek on LinkedIn: https://www.linkedin.com/in/tdawas/ Allen & Overy: http://www.allenovery.com/ Episode show-notes: https://employerbrandingpodcast.com Employer Brand Index: https://employerbrandindex.co Webinar: How Employee Referrals Can ​​​​​​​Boost Your Employer Brand http://bit.ly/EBReferralsWebinar Employer Branding Academy Autumn 2018: http://bit.ly/2KXF8oo [For a 15% discount, use promo code: linkhumans]

Does the world need another employer review site? Perhaps if it's tailored to a specific audience. Romy Newman is the co-founder and President of Fairygodboss, the largest online career community for women. Fairygodboss has helped millions of women get career advice, job reviews and support from other women and works with top employers (like Apple, Bank of America, General Motors and Salesforce, among others) who care about gender equality. Connect with Romy on LinkedIn: https://www.linkedin.com/in/romynewman/ Check out Fairygodboss: https://fairygodboss.com/ Subscribe to this podcast: https://employerbrandingpodcast.co The latest Link Humans newsletter: https://mailchi.mp/linkhumans/evp-taglines

How do you attract talent to an organization that everyone thinks they know thanks to Hollywood? Peter Sursi is Senior Executive, Recruitment, and Hiring; Human Resources Division at the FBI and is responsible for everyone coming into the bureau. Show notes: http://employerbrandingpodcast.com The career site of the FBI: https://www.fbijobs.gov Connect with Peter: https://www.linkedin.com/in/petersursi The Employer Brand Index: https://employerbrandindex.co Learn more about Link Humans: https://linkhumans.com