Employer Branding Podcast

Filling 100,000 seasonal positions—and winning that talent back the following year—demands a compelling employer brand. Here’s how this leading tax prep company does it. Danielle Hilton is Recruitment Marketing Manager at H&R Block. Connect with Danielle: https://www.linkedin.com/in/daniellehilton H&R Block online: https://www.hrblock.com H&R Block on LinkedIn: https://www.linkedin.com/company/h&r-block Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

If your organization hasn't yet grasped the importance of employer brand (or views it as just another marketing campaign), it's time for a shift in perspective. Tammy Myrick is Director of Marketing, People, and Culture at Cone Health. Connect with Tammy: https://www.linkedin.com/in/tammy-myrick Cone Health online: https://www.conehealth.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This established tech consultancy is differentiating itself from its younger competitors by crafting the most personal EVP possible to reach both local and global talent. Anouska Ramsay is Group Talent Director at Capgemini. Connect with Anouska: https://uk.linkedin.com/in/anouska-ramsay Capgemini online: https://capgemini.com Follow the #lifeatcapgemini and #loveyourcareer conversations on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This global biotech company stands out in a competitive industry by prioritizing authenticity—saying no to impersonal stock photography and "vanilla" social media advocacy. Tammy Embry is a Global Employer Brand and Recruitment Marketing Strategist at Amgen. Connect with Tammy: https://www.linkedin.com/in/tammydeanembry Connect with Amgen on social media at @amgencareers. Follow the #lifeatamgen and #amgencareers conversations on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This retail brand's employer brand strategy excels when it foregrounds employee voices, providing tools and platforms for telling their own stories. Rachel Kennedy is Recruiting Manager at The Container Store. Connect with Rachel: https://www.linkedin.com/in/rachelkingkennedy Connect with The Container Store: https://www.linkedin.com/company/the-container-store The Container Store online: https://www.containerstore.com Follow the #uncontainablecareers conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Learn why Philips' employer brand strategy is thriving thanks to its highly personal approach to storytelling, innovative content, and strong EVP. Dominique Mallion is the Global Content Marketing Strategist & Producer at Philips. Connect with Dominique: https://uk.linkedin.com/in/dominiquemallion Philips: https://www.philips.com The Spark Podcast: https://www.philips.com/a-w/careers/the-spark-podcast Employer Brand Management Awards: https://www.employerbrandmanagementawards.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When your business is connecting customers with their next home, attracting purpose-driven talent with your employer brand is critical. Sarah Staley is Head of Employer Brand and Culture at Realtor.com. Connect with Sarah: https://www.linkedin.com/in/sarah-staley-aa7b643 @SKStaley on Twitter: https://twitter.com/SKStaley Realtor.com: https://www.realtor.com Follow the #RDCLife conversation online. Employer Brand Management Awards: https://www.employerbrandmanagementawards.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

LinkedIn is expanding jobseekers' access to employers by helping companies reassess where they look for talent and promoting a skill-centric approach. Jon Addison is the Head of Talent Solutions, EMEA Enterprise at LinkedIn. Connect with Jon: https://uk.linkedin.com/in/jon-addison-3399175 LinkedIn: http://linkedin.com Employer Brand Management Awards: https://www.employerbrandmanagementawards.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Staying competitive within an international talent pool is no small feat for global brands. Learn how this telecommunications company handles strategy, advocacy, and internal communication. Jona Gjini is the Global Employer Brand Lead at Vodafone. Connect with Jona: https://uk.linkedin.com/in/jonagjini Follow the #vodafonelife conversation online. Speechmark: https://gigalife.vodafone.com/speechmark-podcast-transformation-connectivity Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Here’s how one employer and talent branding team in the well-being and health space attracts and retains the best talent by showcasing its exceptional culture. Grant Policar is the Employer and Talent Branding Lead at Rally Health. Connect with Grant: https://www.linkedin.com/in/grant-policar-14521313b Rally Health online: https://rallyhealth.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

For this chemicals company, cultivating a strong EVP means prioritizing good chemistry among both its products and its people. Anne McCarthy is Global Director of Talent Acquisition & Employer Branding at Evonik. Connect with Anne: https://www.linkedin.com/in/annemccarthy Evonik Careers online: https://careers.evonik.com Explore @evonikofficial on Instagram: https://www.instagram.com/evonikofficial Follow the #humanchemistry conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Attracting talent to a region—in this case, Ottawa—rather than an individual company requires a unique approach and special attention to your region’s strengths, international reputation, and potential. Natalie MacArthur is Director of Talent Attraction at Invest Ottawa. Connect with Natalie: https://www.linkedin.com/in/natalie-macarthur-3765235 Attracting and Retaining Top Tech Talent in Canada’s Capital: https://www.linkedin.com/pulse/attracting-retaining-top-tech-talent-canadas-capital-macarthur/ Invest Ottawa: http://workinottawa.ca/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are talking to an American health care company, quite a big one, and we get to learn how they work their brand story into their talent attraction efforts. Kerry Noone is Director of Health Recruitment Marketing and Advertising at CVS. Connect with Kerry: https://www.linkedin.com/in/kerrynoone/ CVS careers site: https://jobs.cvshealth.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are talking to a global sports technology and entertainment company and learn how they are using technology and other strategies to attract the best talent in the highly competitive tech arena. Jason Jones is the Recruitment Marketing Specialist at DraftKings. Connect with Jason: https://www.linkedin.com/in/jasonhjones/ DraftKings Careers: https://careers.draftkings.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This week we are speaking to a veteran in our industry who will be sharing a lot of tips and a couple of pitfalls as well from his years of running big scale employer brand programs. Johnny Torrance Nesbitt is a Global Talent Acquisition & Employer Branding Leader Follow Johnny: https://twitter.com/JohnnyTorrNesbi Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we speak with an Australian company in the telecommunications space, and we learn how they use LinkedIn very effectively to spread their employer value proposition and employer branding messages. Jaclyn Majarich is the Employer Brand Manager at Optus. Connect with Jaclyn: https://www.linkedin.com/in/jaclynmajarich/ Optus Careers Site: https://www.optus.com.au/about/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are talking to a professional services firm with over 300,000 employees and will learn about talent challenges, strategy, EVP metrics, and more. Liane Bilicki is the Group Brand Director - Recruitment Brand at Deloitte. Connect with Liane: https://www.linkedin.com/in/liane-bilicki-95181411/ Careers at Deloitte (US site): https://jobs2.deloitte.com/us/en/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we talk with one of the largest corporations in the world about some of the challenges they need to overcome while operating in regions like the Middle East and Africa in terms of technology adoption, culture and talent attraction. James McFadzean is a Regional Recruitment Marketing & Employer Brand Manager at Nestlé. Connect with James: https://www.linkedin.com/in/james-mcfadzean-evp Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are chatting to an east coast tech company which takes a holistic approach to employer brand, a very people-oriented organization from top to bottom. Tricia Goose is the Recruitment Marketing Strategist at Appian Corporation. Connect with Tricia: https://www.linkedin.com/in/patriciagoose/ Careers at Appian: https://www.appian.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Are you struggling with nursing talent? Today we talk with a community hospital which is part of a large-scale healthcare system. We'll learn about their Employer Value Proposition and their best talent attraction strategies. Theresa Mazzaro is a Senior Talent Acquisition Specialist at Suburban Hospital (part of the Johns Hopkins Healthcare System). Connect with Theresa: https://www.linkedin.com/in/theresamazzaro/ Learn more about the National Association of Health Care Recruitment (NAHCR) https://www.nahcr.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!