Preneurcast: Entrepreneurship, Business, Internet Marketing And Productivity

This week, Pete talks to Dom about how important it is to focus on the tasks in your business where you add most value, and handing off the rest to someone else. They also talk about the mindset you need to adopt to make this happen. Action Step: Think about any things that you are doing in your business that take up your time but that you are not adding value to, and find someone to do them. Action Step: Think about any upcoming projects and what the outcome and goal is, before you start. -= Links =- - Books: Getting Things Done - David Allen - Online: http://eLance.com htp://oDesk.com http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area. - PreneurCast Episodes: These previous episodes were talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 44 - Core vs Mechanics -=- For more information about Pete and Dom, visit

Pete interviews Ari Galper about Trust-Based Selling. The focus of the interview is traditional selling techniques, which will help you with both conversion of prospects and negotiation with suppliers, important pieces of the 7 Levers of Business strategy -= Links =- - Online: http://www.unlockthegame.com/ - Ari's Web Site http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

This week, Pete talks to Dom about media manipulation - getting your story featured in various online and offline publications. They discuss and why this is an import strategy, and how you can leverage one piece of media exposure to get you the next one. Action Step: Read Ryan Holiday's Book - Trust Me, I'm Lying Action Step: Think about things that you are doing that are generating conversation in your community, then think how you can leverage that interest as proof. -= Links =- - Books: Trust Me, I'm Lying - Ryan Holiday - Online: http://www.businessblueprint.com.au/ - Dale Beaumont's Business Blueprint Conference http://www.goinganalogue.com/ - Pete's Offline Marketing Course, Going Analogue http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area. - PreneurCast Episodes: These previous episodes were talked about in today's show. If you missed them, go back and listen over at http://

This week, Pete and Dom discuss how you can prepare for and manage scaling your business. They talk about things you can do now to make sure that when you need to, your business can grow without pain. Action Steps: Look at your business and see if you can identify a process or system that would fail if you doubled your number of clients overnight. Investigate ways to manage that situation through documentation, training, or redesigning the process. -= Links =- - Books: The 48 Laws of Power - Robert Greene The 50th Law - 50 Cent and Robert Greene - Online: Screensteps - Process Documentation Software http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Preneur

This week, Pete Interviews Peter Shallard, "The Shrink for Entrepreneurs" and gets his thoughts on the psychology behind the problems a lot of people have with pricing. They also discuss procrastination and the role that coaching can play in overcoming it -= Links =- - Books: No B.S. Marketing to the Affluent - Dan Kennedy - Online: http://www.petershallard.com/ - Peter's main web site http://www.commitaction.com/ - Peter's new project to overcome procrastination http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

Partnerships and Joint Ventures are great ways of quickly adding new skills and resources to your business. Pete and Dom discuss the differences between them, and some ideas on how they can benefit different types of businesses. Action Steps: Look for opportunities to create a Partnership or Joint Venture with someone who has a complementary skill or resource -= Links =- - Books: Trust me, I'm Lying - Ryan Holiday - Online: http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

Pete is back and on full form, and this week talks to Dom about Continuity - generating residual income from your business by setting up products and services that can be charged for automatically on a regular and repeating basis. Action Steps: Work out a way to build continuity into your business -= Links =- - Online: http://www.dollarshaveclub.com Dollar Shave club is a great example of a continuity service. http://www.7levers.com The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area. - PreneurCast Episodes: These previous episodes were talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 37 - The Preneur Hierarchy PreneurCast Episode 52 - 7 Levers of Business Redux - Special PreneurCast Listener Offers from our Sponsors: http://GetTranscribed.com - The transcription service we use for PreneurCast. Mention preneurcast and get 25% off your fi

This week, Pete and Dom talk about "stick" - ways to make sure your clients stick with you, and potentially buy from you again. They discuss things you can do both before and after the sale to ensure your customers are happy with you and your products. Action Steps: If there is any kind of delay in the delivery of your product or service, put something in the transition to re-enforce the purchase decision. -= Links =- - Online: http://www.7levers.com The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area. - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 37 - The Preneur Hierarchy - Special PreneurCast Listener Offers from our Sponsors: http://GetTranscribed.com - The transcription service we use for PreneurCast. Mention preneurcast and get 25% off your first order. -=- For more information

Pete and Dom are back from Florida, and this week they talk about timing your marketing so that your message is in front of prospects at the time they are most receptive - both when they are about to buy and also after they have bought from you Action Steps: Think about the various seasonal cycles or other forms of timing that occurs in your market place, and start planning your marketing to fit in with those events. -= Links =- - Online: http://www.7levers.com The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area. The Content Leverage System - The post on the Noble Samurai blog that Pete did about our publishing workflow - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 37 - The Preneur Hierarchy - Special PreneurCast Listener Offers from our Sponsors: http://GetTranscribed.com - The transc

This podcast was recorded during a LiveCast from Rich Schefren's offices in Florida. Pete talks to Rich about the importance of demonstrating things to your clients - how to give various types of proof of your ability or authority to your clients. Action Steps: Make sure in your marketing material that you reference previous clients and jobs, to demonstrate your successes and abilities. -= Links =- - Online: http://www.strategicprofits.com/ - Rich Schefren's site - Books: Made To Stick - Chip and Dan Heath -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

This week Pete and Dom are in Florida visiting Rich Schefren at the Strategic Profits office. The topic of this week's show is Serial vs Parallel - focusing on projects one after the other so they get done, vs spreading your focus and getting nothing done See Pete Live: At 6PM EST, Pete will be on a Live Stream broadcast with Rich Schefren, discussing productivity and workflow hacks. Go here to watch: http://www.strategicprofits.com/client-only-livestream/ Action Steps: Look at your list of projects and identify the one that is most important and focus on that for a period of time. Don't worry, your other projects will get addressed, but you'll get more done by focusing on one at a time. -= Links =- - Online: http://www.strategicprofits.com/client-only-livestream/ - Pete and Rich Schefren Live http://www.preneur.co/leverage-presentation - Pete's original Melbourne presentation -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@

7Levers.com is LIVE! In this special edition, Pete and Dom talk about the 7 Levers of Business Home Study Course, and also Preneur Platinum, the private members area where they hang out, give insider info and answer your questions about all things Preneur. Sign Up For Our 7 Levers Home Study Course: The 7 Levers of Business Home Study Course is now live. Sign up today at http://www.7levers.com and get 2 months free access to our Preneur Platinum private members area. NOTE: We've included 8 weeks of free access to our paid membership area at Preneur Platinum to make sure you get as much support from Pete and Dom and the Preneur Community as possible for your first run through the 7 Levers of Business. While you're inside, be sure to check out all the other cool stuff we're putting in there, like our over-the-shoulder series about how we produce our products and run our businesses, or submit your marketing piece or web site for a Spotlight so Pete and Dom can give you some hints and tips to improve it and he

This week, Pete and Dom discuss "Low Hanging Fruit" - things that everyone can try as a way to improve one or more of the Seven Levers of Business. There are lots of different tips and there should be something for everyone to implement and benefit from. Action Steps: Try out one of the ideas Pete and Dom suggest in your business. Remember to measure the results! Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Home Study Course soon. Sign up to be notified when it launches at http://www.7levers.com -= Links =- - Online: http://preneurmedia.tv/oneshare - OneShare: A great idea for a different gift http://ldmagazine.com - Get a copy of Pete and Dom's Digital Magazine on your iPad http://magcastplatform.com - Find out more about the publishing platform behind LD Magazine Managing your inbox: my email rules of engagement - Pete's article on managing the chaos of your inbox - Books: Finding Ultra - Rich Roll - PreneurCast Episodes: These previous episodes a

Pete and Dom discuss areas of your business where you might be letting things leak, and therefore losing effectiveness (and eventually profits). Using the 7 Levers as a framework, they identify and share some ways to stop some of the more common leaks. Action Steps: Look for areas in your business where there might be leakage, and identify ways to stop it. Simple things like paying (or overpaying) for unnecessary services can make a big difference. Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com -= Links =- - Online: http://ldmagazine.com - Get a copy of Pete and Dom's Digital Magazine on your iPad http://magcastplatform.com - Find out more about the publishing platform behind LD Magazine http://www.preneurmarketing.com/petes-businesses/preneur-community-survey-results/ - The results of Pete's recent survey on PreneurMarketing.com - Books: Pragmatic Thinking and Learning - Andy

Pete and Dom discuss the results of a recent Preneur Community survey on Pete's Blog at PreneurMarketing.com - Part of the survey was an opportunity to ask questions of Pete and Dom, and they try to answer the most common ones in this show. Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com -= Links =- - Online: http://wufoo.com - Wufoo Forms http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course - Books: Getting Things Done - David Allen - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 37 - The Preneur Hierarchy PreneurCast Episode 44 - Mechanics vs Core Business - Special PreneurCast Listener Offers from our Sponsors: http://preneurmedia.tv/shoeboxed - Shoeboxed provides an online service to manage your bills, receipts business cards

Pete interviews Cory Annis, founder of Unorthodoc, a specialist medical practice for Entrepreneurs. They talk about the basics of staying healthy and Cory shares some tips on how busy people can eat well and stay effective throughout the day. Action Steps: Make sure you are getting enough sleep as this is vital to maintaining your energy levels and staying healthy. Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com -= Links =- - Online: http://unorthodoc.com - The Web Site of Cory Annis' medical service http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course - Special PreneurCast Listener Offers from our Sponsors: http://preneurmedia.tv/shoeboxed - Shoeboxed provides an online service to manage your bills, receipts business cards and other important documents. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us

This week Pete and Dom revisit the 7 Levers of Business, their framework for analysing and improving your business by focussing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result Action Steps: Review your business using the 7 levers as a framework, then put together a plan to increase each aspect by 10% over the coming weeks or months. Sign Up For Our 7 Levers Training: Find out more about Pete and Dom's 7 Levers of Business Training Course available at http://www.7levers.com -= Links =- - Online: http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course http://www.7leverscalculator.com - The 7 Levers online calculator - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://au

Dom talks to Pete about Video, and how it can benefit every business, as a promotional tool, as a way of creating information products, or as a way of easily communicating with your team. They also discuss the re-launch of the Video Boss training course Dom also makes a Special Offer to anyone buying the Video Boss course via the special Preneurcast link at http://www.preneur.co/videoboss Action Steps: Review the examples we gave in this week's show, and see where video can improve communication in your business Get Our Video Boss Bonus: Go to http://www.preneur.co/videoboss and follow our link there to sign up for some free training from the Video Boss himself, Andy Jenkins. When you buy the course through our link, you'll also get some awesome bonuses from Dom -= Links =- - Online: http://www.preneur.co/videoboss - More info about Dom's Special Video Boss Bonus http://www.youtube.com/preneurvideos - Pete's YouTube Channel http://fourhourbody.com/ - Tim Ferriss' 4 Hour Body Promo Video http://www.do

Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you. Action Step: Review your business and marketing to see if you are "ticking boxes" or if you are implementing the right tactics in the right way, in keeping with your strategy. -= Links =- - Books: Creating Innovators - Tony Wagner Outliers - Malcolm Gladwell In the Plex - Steven Levy Steve Jobs - Walter Isaacson 4 Hour Work Week - Tim Ferriss - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv Episode 037 - Preneur Hierarchy Episode 041 - Marketers Filters - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our

This week, Dom and Pete discuss Lazy Marketing - not making the effort to send targeted, quality messages, or using technology to blast out marketing because it's "free", rather than using appropriate technology to enhance the message. Action Step: Take stock of your current marketing, and make sure that you are not being lazy, either with your use of technology or your targeting. If this was 15 years ago, how would you achieve the same thing? Would it make you think more about targeting and content if it cost more to distribute and deliver? Tech Tip: Take a look at the services mentioned and see if there's a way you can use them creatively to contact prospects and customers and stand out from your competitors -= Links =- - Online: http://www.preneurmedia.tv/moocards - Moo Cards - Creative Business Stationary (Custom printed cards in small numbers) https://www.sendoutcards.com/7daytrial/ - Send Out Cards - Personalized greetings Cards - Books: The Power of Storytelling - James Holtje How to Win Frien