Preneurcast: Entrepreneurship, Business, Internet Marketing And Productivity

This week, Dom and Pete discuss Lazy Marketing - not making the effort to send targeted, quality messages, or using technology to blast out marketing because it's "free", rather than using appropriate technology to enhance the message. Action Step: Take stock of your current marketing, and make sure that you are not being lazy, either with your use of technology or your targeting. If this was 15 years ago, how would you achieve the same thing? Would it make you think more about targeting and content if it cost more to distribute and deliver? Tech Tip: Take a look at the services mentioned and see if there's a way you can use them creatively to contact prospects and customers and stand out from your competitors -= Links =- - Online: http://www.preneurmedia.tv/moocards - Moo Cards - Creative Business Stationary (Custom printed cards in small numbers) https://www.sendoutcards.com/7daytrial/ - Send Out Cards - Personalized greetings Cards - Books: The Power of Storytelling - James Holtje How to Win Frien