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Today, we’re continuing our membership series here on the podcast. We’re going to have a Q & A to answer many of the top questions asked about memberships.These questions come up on a pretty consistent basis in my Accelerator coaching program. About half of the members there have a membership program for their business. They either come into the Accelerator program with a successful membership already in place, or they’re adding one to their business.I’m going to be covering a lot of points here in today’s episode. If you’re thinking about adding a membership to your business, or you already have one, this show is going to be super helpful for you.In this episode, you’ll learn:Should you use lanches for your business?How to get more membership customersWhen and how often to email your membersHow to measure your launches successHow to keep members once they’ve signed upShould you use grandfather pricing in your membership?The best platform for running your membershipWhat metrics to use to track your member

What's up, my friends, thank you so much for tuning in today.Happy Thanksgiving to all of you in the US, and for everybody else who'll be having an amazing week, thank you for listening.Today, I wanted to share with you a “Best of,” episode. This is a replay of an episode, aired last summer, to celebrate episode number 400 here on the show.Now, you may have noticed, we just had our 550th episode here on the show. It’s just bonkers. That’s close to seven and a half million downloads, which I'm truly grateful for.I want to share this episode with you again, because I get asked about this show all the time.For episode number 400, I invited my wife on the podcast. This was the first time she'd ever been on the show. I had her ask me questions about the behind-the-scenes life, and having a young family and running a successful business.Many of you submitted questions that you wanted me to answer. So, I had Amy ask me those questions. I didn't know what the questions were ahead of time. So,

Do you want to have more fun at work and be more productive?In this episode, I talk to Jeff Harry about incorporating play and fun into your business. Specifically, we’re going to be talking about incorporating that into a membership program in your business.Jeff works with companies and individuals to help make their work more fulfilling and discover their joyful purpose, all while removing what is getting in the way of their success.Through positive psychology play, he creates a safe space for teams and individuals to have difficult conversations and address uncomfortable challenges, and do it in a play-oriented way.Whether you have a membership right now, or you’re thinking about adding a membership to your business, we’re going to be talking about how to play more and have more fun, and how you deliver that in your membership so you can increase your retention.In this episode, you’ll learn:Why you need to fail more—and fail big—if you’re going to succeedHow to keep your paying members engagedThe key to be

Today, I want to talk about an example of answering the question, “What if it were easy?”“What if this were easy?” is something I, or our coaches, ask our Accelerator program members all the time. I want our members to have a question about how to do something.I say, “What if it were easy? What would it look like if it were easy?”We try to over-complicate things all the time. For years I tried to over-complicate things.And let’s just be honest, I still do that sometimes today, too.When you can ask yourself, “What would this look like if it were easy?” it opens up a whole new lens that you can think about how to do something.In this episode, you’ll learn:How to repurpose your most popular content for more revenueGetting quick and easy wins with minimal effortUsing your repurposed content funnel to grow your membership Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with

Autumn Witt Boyd works with influencers to help them avoid costly legal mistakes while scaling their businesses.I talk with Autumn and Chantee Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their businesses. Chanteé Hallett is an attorney at the AWB Firm. She has a passion for intellectual property matters and helping creatives protect their brands and rights. Chanteé graduated from Charlotte School of Law in North Carolina with her Juris Doctorate.In this episode, you’ll learn:Why you need a contract with your membersWhat informa

Have you been thinking about running Black Friday promotions?As we approach the holidays, this topic has come up more and more during our Accelerator coaching program calls and in our community.I have some pretty strong feelings about running promotions for Black Friday, so in this episode, I am sharing what I believe are the pros and cons of doing so.At the end of this episode, I am also sharing with you somebody who I think is doing things the right way when it comes to a Black Friday promotion.Tune in to this episode if you are someone who has been thinking about running a Black Friday promotion or if you have already started implementing your plans for one because I might just say something that leads you in a totally different direction.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to

Are Facebook ads working for anyone right now? Recently, a member of our Facebook group asked this question, so I am assuming a lot of you have the same one. Am I right about this?If you have been asking yourself this or if you have been asking others this, it’s a super legitimate question, and you’re definitely not alone in it!In this episode, I am answering this question for you, and I think you’re going to want the answer to this whether you’ve been running ads in your business or not. On Today’s Show You’ll Learn: The delay in reporting from FacebookWhy you should compare the stats in ad manager to your own funnel softwareThe discrepancy that you see in stats What’s working to get results from an ads perspectiveWhy you need a strategy for your adsTips for setting up your adsWhy you should diversify your trafficYou will hear me talk about what has changed with ads over the last year, what is working to get results from an ads perspective right now, when you should expect a discrepancy in your stats, tips f

How do you leverage a core piece of content in your business so that it spans across multiple platforms? Do you have a strategy for this yet?Whether it is a podcast episode, a blog, a youtube video, or something else, you should be thinking about how you can leverage it to gain a higher return.In this episode, I am talking to you about leverage, and more specifically, how it pertains to the content that you're putting out.To me, leverage is the use of a small initial investment to gain a relatively high return, so that's what we're talking about when it comes to creating content.Press play and grab a pen and paper because I am giving you 16 ways to repurpose one piece of content in this episode, and I am even telling you how I repurpose each podcast episode.You’re not going to want to miss it!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's webs

Thinking about becoming a copywriter? Or maybe hiring one? In this episode, I’m interviewing my copywriter, Brittany McBean, to talk about writing copy that converts. This is one of my most downloaded episodes from last year, and I got a lot of feedback on it when it first aired because listeners learned so much from it. Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.We're also going to cover things like:

A couple of weeks ago here on the podcast, I talked about why launching is doing you and your potential customers more harm than good…If you missed that episode, you’re going to want to check it out! It is called “Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good” from October 15th.I received a lot of feedback from that episode, so in this episode, I am diving deeper into this by answering a question from one of my Accelerator members that is looking for some direction for her next launch.She does both live launching and evergreen, but her last launch didn’t go as well as expected. Throughout this episode, I am getting into what exactly I told her and how I recommend that she move forward.If your launches haven’t been going as well as you hoped, I think that this episode will really help you out, so tune in and take notes! Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-

Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more. Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.On Today’s Show You’ll Learn: Mindset shi

Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately. But there could be other platforms that are better suited for your online business from a channel and strategy perspective. Today, I want to walk you through my thought process on how I would approach this through 5 examples of different niches.  You can apply this same approach to your own business. This episode will put your brain into an exercise that will get you to start thinking about your niche, which many of my Accelerator students have been digging into to get more traffic in a much more intentional way… And I really want to encourage you to start doing the sa

Today, we’re going to be diving into a really, really fun topic.  If you listened to last Friday’s Quick Tip Episode, I shared with you something that is a bit controversial about how launching in your business is doing you and your potential customers more harm than good.If you’ve not heard that episode, definitely go check it out.  So today, I want to do an Evergreen Funnel Q&A.  These questions are from my Accelerator coaching members and people who have been reaching out to me regarding evergreen funnels.  So in this episode, you’ll learn the answers to the following: Who is evergreen right for? I’ve seen many of my students think that evergreen is the ultimate passive income business. Should your offer be on evergreen or live launches?What do you focus on if you're not seeing sales on your evergreen funnels?What offer price will work best?Do you send follow-up emails to those who didn’t watch your webinar?Is discounting the price of your course or membership a good idea? I’m also going to share

You might be surprised to hear me say this as I created my business purely on launching. That’s all I did for the first six years of my business...It was successful. Yet, the more I launched, the more I began to dislike the process. And it’s not just for me, I notice this every single week, whether it’s from my Accelerator members or people just reaching out in general. You see, I wanted to help my younger sister sell her resources and lesson plans on Teachers Pay Teachers, which is a site devoted to do just this.  The teacher entrepreneurs in my Accelerator program recommended a specific course. But it turns out that the course wasn’t open yet...That was a huge eye-opener for me and made me realize what past potential customers must have felt.In this episode, I want to dive into these kinds of examples and why I think launching is doing more harm than good to you and your potential customers from a mental health and business standpoint. But I want to clarify that the kind of launches I’m talking about are th

Today, I’ll be introducing a new segment for my podcast, which I will call ‘What Would Rick Do?’Since this is the first one, I want to do a Q&A around memberships and share some situations that have come up with my Accelerator coaching program members and my recommendations for each case.The first scenario we’ll be talking about is what an offer should look like to get more people into your membership.  Well, there’s a couple of ideas that you can do to reach this goal. It could be a one-off discount of a course with an upsell for them to join the membership…Price anchoring the course and membership… Or, running a Facebook ad to a small offer and then directing them to the membership. One of my Accelerator members did this last year, and it worked really well. But Facebook ads are very different right now as they were before. If you’ve already created tons of lead magnets, I’m going to show you how you can leverage and repurpose those to drive new people to your membership offer. What I’m going to share a

Thinking about adding a membership to your already growing business?Already have a membership?An online course?Have you considered that one might not be the best idea for your business?Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business.You see, I built my business with online courses, but I’ve also had memberships too.And I like both for different reasons.I’ve covered a lot about online courses here on the show, but not a ton about memberships.Memberships can be a high leverage, simple yet effective business model, and they're also a great opportunity to differentiate yourself from others in your space in the way that you deliver your membership.This is why I'm kicking off a “Membership Series” here on the podcast where we'll be deep diving into all aspects of memberships starting with today's topic — is an online course or membership right for your business -- all the way through to retention strategies and beyond.This s

For the past few years now, we hear people saying that email is dead.Well, I have news for you. It’s not.Email is still one of the best ways to build relationships with your audience. Yes, open rates have gone down. But there are different ways to increase your open rates.And one of the best ways shouldn’t come as a shock to you.It’s using a lead magnet to build your email list.For this episode, I’ll share with you two things. The first are the 6 characteristics of a great lead magnet. A great lead magnet is one that:Solves a specific problem your audience hasGives a quick win Gives solutions in the format that aligns to how your audience consumes your contentOverdelivers on the quality of the contentIs a logical step towards your offerBuilds trust and respect with your ‘perfect person’The lead magnet of your choice should check all these boxes. The second thing you’ll be getting from this episode is a valuable resource you can use for the next 2 years. I’m giving 17 lead magnet ideas that you can try for you

Managing people has never been something that I've super enjoyed. I also don't think I'm all that good at it either.I mean, since starting my business almost 8 years ago, managing my team is a skill that I feel like I've gotten a lot better at, but I still feel like I'm not very good at it.My first experience with leading a team was way back in the wild west days of the Internet when I was at AOL, managing a team of like 12 people. But that was corporate. Sure I learned some valuable skills, but I also feel like it's different when it's your own business.As a business owner, over the years I've wasted so much money, time, and energy on hiring the wrong people who needed a lot of managing and overseeing.And as the business has grown and evolved, I've learned 3 big things when it comes to managing your team:You don't even need to be the manager of your team (you can hire someone to do that)If you don't have someone to be the manager and it falls on you, the

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. Not only is Jason sharing his number one secret for selling your membership, but he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. Discussion Points In Today’s Episode:0:00 Introduction 10:16 How Jason’s membership has evolved 18:02 What the creation of a new offer looks like 21:16 The importance of charging what you’re worth24:35 Why Jason decided to stop offering refunds 30:39 Focus on smaller numbers but more personalized 32:47 What does their marketing

Most people view revenue as the measure of success of a business.But I want to offer you a different perspective.Sure, you might hear about those businesses saying that they’re making seven figures, but that’s often just topline revenue.  What you don’t hear about is how much of that revenue is actually profit  or that they’ve worked themselves to the bone to achieve it.The danger in this for so many course creators and online coaches is that we hear about all this money and we start thinking that that’s what success looks like.We start chasing someone else’s version of “success”.I once made that  same mistake too, chasing another person’s version of success, and it made me both mentally and physically exhausted.This is the reason  I changed how I define success in my business, which comes down to 3 key things: 1. Profit.Businesses need to make profit (duh) otherwise, it’s just a hobby. Topline revenue is great but how much of that is actually going into your pocket? There’s a certain % that I recommend as a